Social network games in an ageing society: Co-designing online games with adults aged 50 and over

2015 ◽  
Author(s):  
Ana Veloso ◽  
Liliana Costa
Keyword(s):  
Social Network ◽  
Online Games ◽  
Network Games ◽  
Ageing Society

Gamification and Advergaming

2019 ◽  
pp. 23-35
Author(s):  
Aanchal Aggarwal ◽  
Nupur Arora
Keyword(s):  
Decision Making ◽  
Social Network ◽  
Social Network Sites ◽  
Online Games ◽  
Digital Television ◽  
Consumer Engagement ◽  
Game Dynamics ◽  
Game Mechanics ◽  
Interactive Digital Television ◽  
The Impact

This chapter will expound on the concept of gamification and its adoption by various brands. It will be focusing on advergaming, which is one of the very famous applications of gamification. The chapter will elucidate the various launch details of advergaming applications by various firms and brand websites including online games, social network sites, and interactive digital television. It will also discuss the techniques underlying gamification, which include game mechanics and game dynamics, which will also reveal the impact of advergaming on consumer engagement and decision making to buy a product or not and also the benefits to the brand site. The chapter will also explain the techniques and strategies of advergaming used by various product websites nationally and internationally and their effect on consumers and the product or brand websites.

Why do people play social network games?

2011 ◽  
Vol 27 (2) ◽  
pp. 852-861 ◽  
Author(s):  
Dong-Hee Shin ◽  
Youn-Joo Shin
Keyword(s):  
Social Network ◽  
Network Games

scholarly journals MATRIZES IDENTITÁRIAS EM SOCIAL NETWORK GAMES

2016 ◽  
Vol 15 (30) ◽  
pp. 61-87
Author(s):  
Rebeca Recuero Rebs ◽  
Carlos Leonardo Coelho Recuero
Keyword(s):  
Social Network ◽  
Network Games
Sign in / Sign up

Export Citation Format

Share Document