The effect of customer relationship management toward product innovation at football distro in Bandung

This study aimed to examine the influence of customer relationship management on customer satisfaction, with product innovation and customer value as mediating variables. The study conducted in Batik Semarang16.The samples were customers of Batik Semarang16, a total of 126 respondents. Structural Equation Modeling (SEM) run by AMOS software was used to analyze the data. The analysis showed that customer relationship management, product innovation and customer value had positive influence on customer satisfaction.The empirical findings indicated that customer relationship management positively influenced product innovation; customer relationship management positively influenced customer value; product innovation positively influenced customer satisfaction; and customer value influenced customer satisfaction.

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EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT AND PRODUCT INNOVATION OF LOYALTY AND SATISFACTION OF BANK JAWA BARAT (BJB) PRECIOUS CUSTOMERS

Indonesian Journal of Social Research (IJSR) ◽

10.30997/ijsr.v2i1.20 ◽

2020 ◽

Vol 2 (1) ◽

pp. 50-64

Author(s):

R.Rista Nurshinta Dewi ◽

Bambang Sudaryana

Keyword(s):

Customer Relationship Management ◽

Customer Loyalty ◽

Product Innovation ◽

Relationship Management ◽

Business Environment ◽

Customer Relationship ◽

Variable Effect ◽

Independent Variable ◽

Variable Influence ◽

Positive Effect

One strategy to succeed in competition in a turbulent business environment requires a market-oriented marketing strategy that can anticipate customer desires. This research was conducted with the aim to obtain evidence or facts empirically that explain the direct influence of the independent variable Effect of Relationship Management and Product Innovation on customer loyalty and satisfaction of Precious BJB Customers. The research method used in this study is a quantitative method. Data analysis was performed using multiple linear regression. The population in this study was 533 members / BJB precious customers. The sample in this study using the Slovin formula amounted to 290 people. The results showed that the variable Influence of Relationship Management and Product Innovation had a positive effect on the Loyalty and Customer Satisfaction of BJB Precious.

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Sustainable Customer Relationship Management (susCRM): In research and practice

PsycEXTRA Dataset ◽

10.1037/e605322012-019 ◽

2011 ◽

Author(s):

Max Ruhwinkel ◽

Klaus D. Wilde

Keyword(s):

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship ◽

Research And Practice

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Implementasi Sistem Rekam Medis Pasien Menggunakan Pendekatan Customer Relationship Management (CRM)

Jurnal Sisfokom (Sistem Informasi dan Komputer) ◽

10.32736/sisfokom.v7i2.558 ◽

2018 ◽

Vol 7 (2) ◽

pp. 180

Author(s):

Wiyanto Wiyanto ◽

Fajar Butsianto ◽

Karsito Karsito

Keyword(s):

Information Technology ◽

Information System ◽

Medical Record ◽

Customer Relationship Management ◽

Unified Modeling Language ◽

Relationship Management ◽

Customer Relationship ◽

Design System ◽

System Validation ◽

Iso 9126

Information technology is rapidly developed in this century that impact to various aspects of the organization really need information technology to support the performance and everyday business processes. In health services, information technology is required to process and storage the patient medical records, so that the patient's medical record is well preserved, and competitive advantage can be obtained between patient and polyclinic. The application of Customer Relationship Management (CRM) approach can be developed by implementing information system of medical record history to get new patient and retain existing patient, improving relationship with patient and maintaining patient loyalty as well as supporting the company/organization to provide excellent service to customers in real time through the advantage of information technology. The aims of this research are to understand patient medical record by CRM approach and Unified Modeling Language (UML) for system design, system validation using Forum Group Discussion (FGD), and using software testing Model ISO 9126. The result of this research are Medical Record History Information System and the result of system validation with FGD is 100% accepted, the result of system test using Model ISO 9126 is good with success rate 82,86%, so it can give contribution to polyclinic.

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