Personalized advertisement push method based on semantic similarity and data mining

Author(s):  
Mengjiao Yin
2018 ◽  
Vol 17 (01) ◽  
pp. 1850010
Author(s):  
Karamollah Bagherifard ◽  
Mohsen Rahmani ◽  
Vahid Rafe ◽  
Mehrbakhsh Nilashi

Products and web pages are the main components of the e-commerce data knowledge and the relationship among them is an important issue to be highly considered in recommender systems. This study aims to focus on the similarity and complementarity relationships among the products that have wide applications in the recommender systems. In the previously proposed methods, products and their relationships were revealed using taxonomy and “IS-A” relationship. In addition, the similarity and complementarity calculations were conducted based on edge computation by assigning a similar degree to any edge. More specifically, the children of a concept in the taxonomy was supported by a similar father’s “IS-A” degree. In contrast, this study provides a new approach based on ontology, data mining, and automatic discovering algorithms for the relationships with different degrees for the edges among the concepts. Accordingly, these relationships are initialised according to the “IS-A” degree. With regard to this weighted taxonomy, the semantic similarity and complementarity are measured based on concept distance. In addition, the proposed recommender system is item-based, which uses semantic similarity and complementarity. The required data for the present study were collected from construction materials supplier. The results illustrated that our proposed method is effective for construction materials recommendation.


2020 ◽  
Author(s):  
Mohammed J. Zaki ◽  
Wagner Meira, Jr
Keyword(s):  

2010 ◽  
Vol 24 (2) ◽  
pp. 112-119 ◽  
Author(s):  
F. Riganello ◽  
A. Candelieri ◽  
M. Quintieri ◽  
G. Dolce

The purpose of the study was to identify significant changes in heart rate variability (an emerging descriptor of emotional conditions; HRV) concomitant to complex auditory stimuli with emotional value (music). In healthy controls, traumatic brain injured (TBI) patients, and subjects in the vegetative state (VS) the heart beat was continuously recorded while the subjects were passively listening to each of four music samples of different authorship. The heart rate (parametric and nonparametric) frequency spectra were computed and the spectra descriptors were processed by data-mining procedures. Data-mining sorted the nu_lf (normalized parameter unit of the spectrum low frequency range) as the significant descriptor by which the healthy controls, TBI patients, and VS subjects’ HRV responses to music could be clustered in classes matching those defined by the controls and TBI patients’ subjective reports. These findings promote the potential for HRV to reflect complex emotional stimuli and suggest that residual emotional reactions continue to occur in VS. HRV descriptors and data-mining appear applicable in brain function research in the absence of consciousness.


Sign in / Sign up

Export Citation Format

Share Document