The article analyzes the possibility of using Bluetooth Low Energy technology to solve the problem of identifying and positioning objects. The analysis and comparison of methods for solving the problem of navigation in the room and the problems of identification and positioning of objects is carried out. The features in the methodology, the positioning algorithm and the architecture of the information system are revealed. An adaptive logic for the operation of labels is proposed. The methods of intelligent processing of signals from labels are considered. The method of selective activation of labels and methods of limiting the activation and signal reception zones are described.