Vehicular Ad-hoc NETworks (VANETs) are typically termed as a wireless ad-hoc network that contains extreme node mobility and also the network carries a great significance in various traffic-oriented commercial applications and safety services. Due to its high mobility, routing in VANET has been a challenging work and also proving a higher rate of packet delivery ratio with reduced packet loss has been more important to be considered in route formations. With that note, this paper contributes to developing a clustering model called Middle-Order Vehicle-based Clustering (MOVC) model for managing the frequent topological change and high vehicle mobility, and efficiently handling the typical road traffic scenario. Moreover, the algorithm is intended to maintain the cluster to be constant for managing the vehicles in effective ways and also to provide uninterrupted communication between the vehicles. An algorithm for Effective Cluster Head Election (ECHE) is also derived in this paper for proficiently handling the frequency variation on the highways. Further, the model is simulated and evaluated on the basis of various metrics of VANET routing, specifically packet loss, packet delivery ratio, network lifetime and throughput. The results show that the proposed mechanism outperforms the results of existing models.