Deep Learning Based Customer Churn Analysis

Author(s):  
Shulin Cao ◽  
Wei Liu ◽  
Yuxing Chen ◽  
Xiaoyan Zhu
2021 ◽  
Author(s):  
David Hason Rudd ◽  
Huan Huo ◽  
Guandong Xu

2021 ◽  
Vol 12 (1) ◽  
pp. 136
Author(s):  
Ihsan Ullah ◽  
Andre Rios ◽  
Vaibhav Gala ◽  
Susan Mckeever

Trust and credibility in machine learning models are bolstered by the ability of a model to explain its decisions. While explainability of deep learning models is a well-known challenge, a further challenge is clarity of the explanation itself for relevant stakeholders of the model. Layer-wise Relevance Propagation (LRP), an established explainability technique developed for deep models in computer vision, provides intuitive human-readable heat maps of input images. We present the novel application of LRP with tabular datasets containing mixed data (categorical and numerical) using a deep neural network (1D-CNN), for Credit Card Fraud detection and Telecom Customer Churn prediction use cases. We show how LRP is more effective than traditional explainability concepts of Local Interpretable Model-agnostic Explanations (LIME) and Shapley Additive Explanations (SHAP) for explainability. This effectiveness is both local to a sample level and holistic over the whole testing set. We also discuss the significant computational time advantage of LRP (1–2 s) over LIME (22 s) and SHAP (108 s) on the same laptop, and thus its potential for real time application scenarios. In addition, our validation of LRP has highlighted features for enhancing model performance, thus opening up a new area of research of using XAI as an approach for feature subset selection.


2014 ◽  
Vol 644-650 ◽  
pp. 2198-2201
Author(s):  
Li Chang Zhen ◽  
Xin Gao ◽  
Yi Ming Wang ◽  
Yong Chun Gao

With the further reform and market division in the telecommunication industry, there are more and more choices for customers to select telecom products and operators, which lead to the fiercer competition for customers between telecom operators. As the technical method to identify customers churn, the data mining can help the telecom competitors to analyze some seemingly unrelated data into meaningful information. On the basis of the research on the vital problems in the telecom companies, this paper explains how to apply data mining techniques to customer churn analysis, proposes the specific procedures and technology solutions to prevent the customer churn and builds the models of the data mining by analyzing the related algorithm. Finally, based on the systematical analysis on theory and method to data mining, the paper draws the conclusion that the customers churn listing and tree algorithm can solve the practical problems of the customer churn in telecommunication industry.


2021 ◽  
pp. 475-484
Author(s):  
Aarti Chugh ◽  
Vivek Kumar Sharma ◽  
Manjot Kaur Bhatia ◽  
Charu Jain

Sign in / Sign up

Export Citation Format

Share Document