This chapter discusses how people often appeal to what they would ordinarily say, and even to what they would ordinarily think, in the exercise of generally shared concepts. When one wonders about personal identity, freedom and responsibility, the mind and its states and contents, justice, rightness of action, happiness, and so on, the main focus is not just the words or the concepts. There are things beyond words and concepts whose nature people wish to understand. The metaphysics of persons goes beyond the semantics of the word “person” and its cognates, and even beyond the correlated conceptual analysis. Philosophical progress might then take a form similar to the kind of scientific progress that involves conceptual innovation.