'Internal Marketing' As an Approach to Human Resource Management: A New Perspective Or A Metaphor Too Far?

1994 ◽  
Vol 5 (1) ◽  
pp. 50-71 ◽  
Author(s):  
Colin Hales
Keyword(s):  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Internal Marketing ◽  
New Perspective

scholarly journals Employee Satisfaction and Loyalty as a Part of Sustainable Human Resource Management in Postal Sector

2019 ◽  
Vol 11 (17) ◽  
pp. 4591 ◽  
Author(s):  
Mariana Strenitzerová ◽  
Karol Achimský
Keyword(s):  
Labor Market ◽  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Employee Satisfaction ◽  
Job Attributes ◽  
Total Satisfaction ◽  
Market Situation ◽  
New Perspective ◽  
Postal Sector

The labor market situation in the postal and logistics sector has led to sustainable human resource management becoming increasingly important at the strategic level of each postal operator. This study proposes a new perspective of employee satisfaction assessment that not only quantifies total satisfaction but identifies job attributes and socio-demographic characteristics affecting employee satisfaction and loyalty as a key concern for sustainable human resource management. Findings of 1775 survey questionnaires of employees in Slovak Postal enterprise revealed that employee satisfaction is on average. The greatest dissatisfaction was related to the financial reward of employees and the employer’s lack of interest in the views and attitudes of employees. The use of regression and correlation analysis pointed to the fact that not only their satisfaction, but also the situation on the labor market in the region, the age of the employee, the job position and the length of employment have a strong influence on employee loyalty.

scholarly journals CONCEPT OF INTERNAL MARKETING AND LOYALTY OF HUMAN RESOURCE MANAGEMENT

10.26526/2375 ◽  
2018 ◽  
Author(s):  
Кристине Мамулян ◽  
Kristine Mamulyan ◽  
Юлия Шатохина ◽  
Yuliya Shatohina
Keyword(s):  
Resource Management ◽  
Human Resource Management ◽  
Human Resource ◽  
Internal Marketing ◽  
Stages Of Development

The article gives the concept of internal marketing of personnel, as well as the notion of loyalty. The stages of development of the concept of internal marketing are considered. The essence of each stage of the concept is revealed directly in the course of work with the staff, that is, the aspects that are characteristic for employees during each stage are shown, showing the degree of staff loyalty to the organization.

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