Appraisal of New Product Development Success Indicators in the Aerospace Industry

2011 ◽  
Vol 133 (10) ◽  
Author(s):  
Afrooz Moatari Kazerouni ◽  
Sofiane Achiche ◽  
Onur Hisarciklilar ◽  
Vincent Thomson
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Process Management ◽  
New Product ◽  
Practical Case ◽  
Aerospace Companies ◽  
Success Measurement ◽  
Success Indicators ◽  
Product And Process ◽  
Measurement Of Success

Assessing performance in developing new aerospace products is essential. However, choosing an accurate set of success indicators to measure the performance of complex products is a nontrivial task. Moreover, the most useful success indicators can change over the life of the product; therefore, different metrics need to be used at different phases of the product lifecycle (PLC). This paper describes the research undertaken to determine success measurement metrics for new product development (NPD) processes. The goal of this research was to ascertain an appropriate set of metrics used by aerospace companies for assessing success during different phases of the PLC. Furthermore, an evaluation of the differences and similarities of NPD success measurement was carried out between aerospace companies and the nonaerospace companies practicing in the business-to-business (B2B) market. Practical case studies were carried out for 16 Canadian and Danish companies. Seven companies belong to the aerospace sector, while nine are nonaerospace companies that are in the B2B market. The data were gathered from relevant product managers at participating companies. The outcomes of this research indicate that: (1) the measurement of success of aerospace NPD practices depends on the PLC phase being measured, (2) product and process management performance are the more important indicators of success in the early PLC phases with revenue and market share indicators being important during late phases, and (3) there are reasonable similarities in success measurement between aerospace and nonaerospace B2B companies. Sets of metrics for measuring success during each PLC phase of aerospace products are proposed, which can guide companies in determining their ideal practices.

scholarly journals Innovative Process Management: A Strategic Weapon to Succeed in a Dynamic and Hyper Competitive Environment

2011 ◽  
Vol 3 (6) ◽  
pp. 315-327
Author(s):  
Imran Anwar Mir
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Development Process ◽  
Process Management ◽  
Cost Effective ◽  
New Product ◽  
Product Development Process ◽  
Innovative Product ◽  
Innovative Process ◽  
New Product Development Process

Various models have been developed to manage the innovative product development process. However, most of them are complex and add more cost in managing new product development process. In this study, we present a simple and cost effective model of innovative product development process management. The specialty of this model is that it logically demonstrates how integration of encouraging leader and innovative mind in new product development process (NPD) can make it efficient and cost effective. It also shows how leadership can fully concentrate on the first phase of NPD and how crossfunctional and innovative teams can be merged in a single team to develop a workable product.

Risk Reducing Product and Process Design During New Product Development

2010 ◽  
Author(s):  
Peter T. Bovenzi ◽  
Don Bender ◽  
Ray Bloink ◽  
Michael Conklin ◽  
John Abrahamian
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Process Design ◽  
New Product ◽  
Product And Process ◽  
Risk Reducing

Exploring consumers’ health perception across cultures in the early stages of new product development

2019 ◽  
Vol 121 (9) ◽  
pp. 2116-2131 ◽  
Author(s):  
Ita Sulistyawati ◽  
Siet Sijtsema ◽  
Matthijs Dekker ◽  
Ruud Verkerk ◽  
Bea Steenbekkers
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Process Design ◽  
New Product ◽  
Health Perception ◽  
Content Type ◽  
Technical Product ◽  
Early Stages ◽  
Process Characteristics ◽  
Product And Process

Purpose The purpose of this paper is to explore consumers’ health perception and demonstrate its relevance in product and process design in early stages of new product development. Design/methodology/approach A dried mango was used as a case study involving three countries: Indonesia, China and the Netherlands. Data were collected from nine focus groups (n=53 participants) and were content-analysed to acquire in-depth insights. Findings Four themes of health perception emerged, namely, nutrition, naturalness, taste and well-being, which were all expressed on different levels of abstractness. Participants’ health perception of dried mango varied, it is related to the product category it is compared with, e.g. candy or fresh fruit, and the eating context, e.g. position in the diet either as a snack or a meal. In extension participants mentioned product and process characteristics. Application of the insights into product and process design was performed through iterative interactions between consumer scientists and food technologists. The development of two product concepts was elaborated to transform the insights into technical product and process specifications for a natural dried mango product. Originality/value This transformation suggests that iterative interactions are necessary to achieve relevant product and process characteristics in the simultaneous design of the technical product and process specifications based on consumer perceptions.

scholarly journals INITIAL INTEGRAL PRODUCT AND ASSEMBLY STRUCTURING: A CASE STUDY

2020 ◽  
Vol 1 ◽  
pp. 2305-2314
Author(s):  
J. Küchenhof ◽  
D. Krause
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Product Structure ◽  
Product Life ◽  
Existing Structures ◽  
Modular Product ◽  
Product And Process ◽  
Process Complexity

AbstractModular product structuring has been proven an effective way to satisfy a high sales variety with low internal product and process complexity but is usually carried out on existing structures. To support the modular new product development, this contribution shows the initial structuring of integrated product and assembly structures based on a variance-oriented product structure. With help of a perspective-based modularization approach, consolidating the product life phases of procurement, assembly and sales, modular product and process structures are developed within an industry case study.

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