The Impact of Virtual Reality, Augmented Reality and Mixed Reality on the Marketing of Film and Television Creation Industry

2021 ◽  
Author(s):  
Honglin Yang ◽  
Tsung-Chih Hsiao ◽  
Rui Ge ◽  
Chih-Cheng Chen
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Mixed Reality ◽  
Film And Television ◽  
The Impact

scholarly journals Impact of virtual and augmented reality on theme parks

2021 ◽  
Author(s):  
Trevor Nelson
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Mixed Reality ◽  
Business Case ◽  
Theme Park ◽  
Theme Parks ◽  
Head Mounted Displays ◽  
Virtual And Augmented Reality ◽  
Physical Spaces ◽  
The Impact

Virtual Reality (VR) and Augmented Reality (AR), provide immersive experiences that are increasingly considered for implementation within Theme Parks. This paper seeks to determine the impact of virtual technologies on the Theme Parks. The method for this paper involved interviews with industry leading experts from the Theme Park industry. The interviews were structured to determine more detailed information on how they are approaching VR/AR in Theme Park attractions. Theme Parks need to provide guests with something they can’t get at home. There are many challenges with head mounted displays (HMD) in Theme Parks, as a result, several participants pointed to Mixed Reality (MR) as a better current solution. It mixes physical spaces with digital overlays with less complicated and operationally challenging technology. New attractions using VR/AR/MR technologies need to carefully consider what content they will use, mechanics of the experience and the business case to ultimately achieve overall success.

scholarly journals Impact of virtual and augmented reality on theme parks

2021 ◽  
Author(s):  
Trevor Nelson
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Mixed Reality ◽  
Business Case ◽  
Theme Park ◽  
Theme Parks ◽  
Head Mounted Displays ◽  
Virtual And Augmented Reality ◽  
Physical Spaces ◽  
The Impact

Virtual Reality (VR) and Augmented Reality (AR), provide immersive experiences that are increasingly considered for implementation within Theme Parks. This paper seeks to determine the impact of virtual technologies on the Theme Parks. The method for this paper involved interviews with industry leading experts from the Theme Park industry. The interviews were structured to determine more detailed information on how they are approaching VR/AR in Theme Park attractions. Theme Parks need to provide guests with something they can’t get at home. There are many challenges with head mounted displays (HMD) in Theme Parks, as a result, several participants pointed to Mixed Reality (MR) as a better current solution. It mixes physical spaces with digital overlays with less complicated and operationally challenging technology. New attractions using VR/AR/MR technologies need to carefully consider what content they will use, mechanics of the experience and the business case to ultimately achieve overall success.

Extended Reality technologies as a tool for managing crises and shaping tourism safety perceptions

2021 ◽  
Author(s):  
Christina Karadimitriou ◽  
Elina Michopoulou
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Emergency Management ◽  
Crisis Management ◽  
New Technologies ◽  
Mixed Reality ◽  
Tourism Industry ◽  
Safety Perceptions ◽  
Risk Situation ◽  
The Impact

New technologies are considered by different industries as a useful tool for having efficient emergency and crisis management. For tourism industry in particular (that involves and interfaces with multiple other industries), it is critically important to act proactively in a risk situation, to effectively face a disaster, and to reduce the impact of a crisis. This chapter provides an overview of the Extended Reality (XR) technologies (Augmented Reality [AR]; Virtual Reality [VR]; Mixed Reality [MR]). It discusses opportunities of using XR in tourism, and it provides contemporary examples of XR applications. It also focuses on emergency management via XR in tourism. Finally, it provides specific recommendations for XR use before, during, and after a crisis in order to better prepare for, manage and recover from emergencies and crisis.

scholarly journals Multimodal Mixed Reality Impact on a Hand Guiding Task with a Holographic Cobot

2020 ◽  
Vol 4 (4) ◽  
pp. 78
Author(s):  
Andoni Rivera Pinto ◽  
Johan Kildal ◽  
Elena Lazkano
Keyword(s):  
Augmented Reality ◽  
Industrial Production ◽  
User Study ◽  
Haptic Feedback ◽  
Mixed Reality ◽  
Robot Arm ◽  
Pick And Place ◽  
Place Task ◽  
Guidance Technique ◽  
The Impact

In the context of industrial production, a worker that wants to program a robot using the hand-guidance technique needs that the robot is available to be programmed and not in operation. This means that production with that robot is stopped during that time. A way around this constraint is to perform the same manual guidance steps on a holographic representation of the digital twin of the robot, using augmented reality technologies. However, this presents the limitation of a lack of tangibility of the visual holograms that the user tries to grab. We present an interface in which some of the tangibility is provided through ultrasound-based mid-air haptics actuation. We report a user study that evaluates the impact that the presence of such haptic feedback may have on a pick-and-place task of the wrist of a holographic robot arm which we found to be beneficial.

Research on Immersion for Learning Using Virtual Reality, Augmented Reality and Mixed Reality

Enfance ◽  
2019 ◽  
Vol N°3 (3) ◽  
pp. 413 ◽  
Author(s):  
Chun-Yen Chang ◽  
Chia-Li Debra Chena ◽  
Wei-Kai Chang
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Mixed Reality

The Impact of Augmented Reality and Virtual Reality Study Material in the Future of Learning

2018 ◽  
pp. 1660-1678
Author(s):  
Giuliana Guazzaroni
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Learning Experience ◽  
Mobile Augmented Reality ◽  
School Class ◽  
Study Material ◽  
High School Class ◽  
Opportunities For Learning ◽  
New Challenges ◽  
The Impact

Mobile augmented reality offers important opportunities for learning. Moreover, it may represent new challenges for teachers and researchers. Implementing an augmented reality (AR) or a virtual reality (VR) learning experience involves the exploration of unusual pedagogical and technological boundaries. According to recent studies, it would be more productive to consider the augmented reality as a concept rather than an educational technology (Guazzaroni, 2015; Wu et al., 2013). This chapter is devoted to analyze a high school class of 23 students invited to use AR and VR tools to create their own study material. They are about 16-year-old attending Istituto Tecnico Tecnologico “Eustachio Divini” in San Severino Marche, Italy. The basic idea of the trial is to create a short printed document augmented with the technologies of AR and VR. The experience is evaluated using tests and direct observation. The aim is to observe the impact of augmented mobile learning and to demonstrate that AR and VR study material may represent a new communication object adequate to teach future students.

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