STRATEGIC MANAGEMENT OF INNOVATION: MANAGING EXPLORATION-EXPLOITATION BY BALANCING CREATIVITY AND CONSTRAINT
2012 ◽
Vol 09
(04)
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pp. 1250025
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This paper offers a model for effectively managing ambiguity at the fuzzy front end of innovation projects. We conducted in-depth studies of four new product development projects from the medical device industry. Through the abductive process of iterative grounded theory we built a model of the management of ambiguity. The model we propose shows that innovation teams that have a higher tolerance for ambiguity are better able to exploit it. The successful management of ambiguity in innovation projects rests upon the balancing of opposing needs.
2008 ◽
Vol 12
(04)
◽
pp. 573-596
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2007 ◽
Vol 38
(1)
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pp. 1-19
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2016 ◽
Vol 180
◽
pp. 101-113
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Keyword(s):
2013 ◽
Vol 55
(1)
◽
pp. 81-104
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1998 ◽
Vol 15
(2)
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pp. 190-191
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