Method Application in New Product Development and the Impact on Product Success

2015 ◽  
Vol 12 (04) ◽  
pp. 1550019 ◽  
Author(s):  
Marc Graner ◽  
Magdalena Mißler-Behr
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Products ◽  
New Product ◽  
Development Projects ◽  
Success Rates ◽  
Large Sample ◽  
Product Success ◽  
Successful Outcomes ◽  
The Impact

The purpose of this paper is to analyze the use of methods in new product development and their impact on product success. Based on a large sample totaling 410 development projects, we show which methods are used with the greatest frequency. For each method, we also highlight the differences in application between particularly successful and unsuccessful product development projects. Additionally, we identify methods whose adoption correlates strongly with the success of the developed product. Further, we examine which combinations of methods promise to deliver the most successful outcomes, thus showing how the success rates for new products can be improved systematically.

scholarly journals The impact of information management in developing new products in bank – an empirical analysis

2021 ◽  
Vol 54 (3-4) ◽  
pp. 197-206
Author(s):  
Zoran Najdanović ◽  
Natalia Tutek
Keyword(s):  
Product Development ◽  
Information Management ◽  
New Product Development ◽  
New Products ◽  
New Product ◽  
Business Decisions ◽  
Customer Preferences ◽  
The Right ◽  
The Impact

Successful information management is big challenge for any organization. In this paper the emphasis is on information management in new product development in bank. Under strong pressure from competition and new technological changes, as well as the turbulent changes in the environment, financial institutions must continuously develop new products and services. In order to make the services more interesting to the users, it is necessary to collect data about the users, their wishes and preferences. The data should then be converted into useful information that will result with developing the right product or service that users will recognize as necessary. Products become personalized, user-friendly, and the emphasis is on the importance of long-term company relationships with customers. Only with well-organized information, managers can make the right business decisions and companies can react in time to market changes. When creating their strategy, successful companies analyze and identify elements that significantly contribute to creating a competitive advantage and ensuring long-term growth and development. The paper presents an empirical research of customer preferences which lead to new product development in bank.

scholarly journals An optimization model to solve the resource constrained project scheduling problem RCPSP in new product development projects•

DYNA ◽  
2020 ◽  
Vol 87 (212) ◽  
pp. 179-188 ◽  
Author(s):  
Néstor Raúl Ortíz Pimiento ◽  
Francisco Javier Diaz Serna
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Optimization Model ◽  
New Product ◽  
Development Projects ◽  
Analysis Process ◽  
Proposed Model ◽  
Project Scheduling Problem ◽  
The Impact

New product development projects (NPDP) face different risks that may affect the scheduling. In this article, the purpose was to develop an optimization model to solve the RCPSP in NPDP and obtain a robust baseline for the project. The proposed model includes three stages: the identification of the project’s risks, an estimation of activities’ duration, and the resolution of an integer linear program. Two versions of the model were designed and compared in order to select the best one. The first version uses a method to estimate the activities’ duration based on the expected value of the impact of the risks and the second version uses a method based on the judgmental risk analysis process. Finally, the two version of the model were applied to a case study and the best version of the model was identified using a robustness indicator that analyses the start times of the baselines generated.

The Impact of Organizational Memory on New Product Performance and Creativity

1997 ◽  
Vol 34 (1) ◽  
pp. 91-106 ◽  
Author(s):  
Christine Moorman ◽  
Anne S. Miner
Keyword(s):  
Product Development ◽  
Financial Performance ◽  
New Product Development ◽  
New Products ◽  
New Product ◽  
Organizational Memory ◽  
Environmental Turbulence ◽  
Short Term ◽  
Four Dimensions ◽  
The Impact

Arguing that organizational memory affects key new product development processes by influencing the (1) interpretation of incoming information and (2) the performance of new product action routines, the authors introduce four dimensions of organizational memory, including the amount and dispersion of memory. Data from 92 new product development projects indicate that higher organizational memory levels enhance the short-term financial performance of new products, whereas greater memory dispersion increases both the performance and creativity of new products. They also find, however, that under some conditions of high environmental turbulence, high memory dispersion actually detracts from creativity and has no effect on financial performance. Under conditions of low turbulence, high memory dispersion promotes higher levels of creativity and short-term financial performance. These findings provide some initial evidence that knowledge is not an unconditionally positive asset and suggest that developing and sustaining valuable organizational memory may require attention not only to the appropriate levels of memory but also to managing subtle aspects of memory dispersion and deployment. These results imply that if organizations fail to understand the subtle ways in which different features of organizational memory influence product development, they may fail to harvest the full value of organizational learning.

METHOD APPLICATION IN NEW PRODUCT DEVELOPMENT AND THE IMPACT ON CROSS-FUNCTIONAL COLLABORATION AND NEW PRODUCT SUCCESS

2014 ◽  
Vol 18 (01) ◽  
pp. 1450002 ◽  
Author(s):  
MARC GRANER ◽  
MAGDALENA MIßLER-BEHR
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Development Project ◽  
New Product Success ◽  
Product Success ◽  
Product Costs ◽  
The Impact ◽  
First Time ◽  
The Relationship

In recent years, scholars have devoted increasing attention to the use of methods in new product development. For the first time, we examine particularly the relationship between method application, cross-functional collaboration in new product development and new product success. The analysis of more than 400 new product development projects from 201 different companies shows that applying methods in new product development leads directly to the superior financial performance of the developed product (by reducing product costs, for example) and also leads indirectly to superior cross-functional collaboration during the development project. Both effects are analysed, showing how firms can actively improve on what in some cases are very high failure rates in the development of new products.

Knowledge Creation in New Product Development Projects

2006 ◽  
Vol 32 (2) ◽  
pp. 210-236 ◽  
Author(s):  
Anja Schulze ◽  
Martin Hoegl
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Knowledge Creation ◽  
New Product ◽  
Theory And Practice ◽  
Development Projects ◽  
Development Phase ◽  
New Product Success ◽  
Product Success ◽  
Using Data

In this article, the authors develop and test hypotheses relating the four knowledge creation modes of socialization, externalization, combination, and internalization as performed during the concept and the development phases of new product development projects to new product success. Using data from 94 new product development projects, they find that socialization during the concept phase and combination during the development phase are positively related to new product success but that externalization during the concept phase as well as socialization and internalization during the development phase are negatively related to new product success. Implications for theory and practice are discussed.

New Product Scenarios: Prospects for Success

1981 ◽  
Vol 45 (2) ◽  
pp. 48-60 ◽  
Author(s):  
Roger Calantone ◽  
Robert G. Cooper
Keyword(s):  
High Risk ◽  
Product Development ◽  
New Product Development ◽  
New Products ◽  
New Product ◽  
New Product Success ◽  
Product Success ◽  
New Product Introductions ◽  
Categorization Scheme

New product development and launch is a critical but high risk corporate endeavor. This article examines almost 200 industrial new product introductions in order to identify the ingredients of new product success. A categorization scheme, involving scenarios of new products, is developed from the data, and proves useful in assessing the merits and dangers of various types of new product projects.

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