scholarly journals INTERNATIONALISATION OF NEW PRODUCT DEVELOPMENT AND RESEARCH & DEVELOPMENT: RESULTS FROM A MULTIPLE CASE STUDY ON COMPANIES WITH INNOVATION PROCESSES IN GERMANY AND INDIA

2015 ◽  
Vol 19 (01) ◽  
pp. 1550010 ◽  
Author(s):  
ALEXANDER BREM ◽  
FLORIAN FREITAG

A rich body of literature has emerged from research on Western new product development (NPD). However, the impact of country- and culture-specific influences on these processes has not been examined in detail yet. Hence, this study identifies the differences in NPD practices between the Indian and German research and development (R&D) subsidiaries of multinational companies (MNCs). Data have been generated by interviews with R&D executives in both countries across multiple cases. The study samples strategic, organisational, and operational aspects and indicates differences in process coordination, reward systems, NPD creativity techniques, market orientation, and the average age of NPD teams. Other aspects, such as top management support, the use of structured NPD processes, and the use of heterogeneous NPD teams, show no substantial differences between the countries. Our findings suggest that, while some aspects are universally applicable across cultural frontiers, Western companies must understand India's different expectations regarding NPD and adjust their practices accordingly.

DYNA ◽  
2020 ◽  
Vol 87 (212) ◽  
pp. 179-188 ◽  
Author(s):  
Néstor Raúl Ortíz Pimiento ◽  
Francisco Javier Diaz Serna

New product development projects (NPDP) face different risks that may affect the scheduling. In this article, the purpose was to develop an optimization model to solve the RCPSP in NPDP and obtain a robust baseline for the project. The proposed model includes three stages: the identification of the project’s risks, an estimation of activities’ duration, and the resolution of an integer linear program. Two versions of the model were designed and compared in order to select the best one. The first version uses a method to estimate the activities’ duration based on the expected value of the impact of the risks and the second version uses a method based on the judgmental risk analysis process. Finally, the two version of the model were applied to a case study and the best version of the model was identified using a robustness indicator that analyses the start times of the baselines generated.


2018 ◽  
Vol 40 (1) ◽  
pp. 35242
Author(s):  
Eduardo Gomes Salgado ◽  
Valério Antonio Pamplona Salomon ◽  
Carlos Henrique Pereira Mello ◽  
Carlos Eduardo Sanches da Silva

1969 ◽  
Vol 13 (3) ◽  
Author(s):  
Jennifer Frahm ◽  
David C Ireland ◽  
Damian Hine

For most companies in the biotechnology industry, the core business is new product development (NPD). Indeed, there are still very few companies that have products that have reached the market. Research into NPD in biotechnology companies has largely focussed on success factors rather than the processes of NPD. One area receiving limited attention is the role of organisational communication in NPD. The authors of this study address this oversight in undertaking a multiple case study analysis of internal and external communication in NPD processes in biotechnology. The resultant framework for communication in NPD in biotechnology companies combines both structural and processual elements of communication. The authors found that the process of communication in NPD is essentially an information seeking and uncertainty reduction activity that occurs through both the internal and external environments of the firm. The framework is a hybrid of cross-functional, decision stage and network models.


Author(s):  
HOLGER SCHIELE ◽  
ERWIN HOFMAN ◽  
BERND MARKUS ZUNK ◽  
JUSTUS EGGERS

In new product development (NPD) firms increasingly have to rely on external expertise from suppliers. However, results of early supplier integration have been found to be ambiguous. This research empirically tests the hypothesis that the participation of professional purchasing agents early on in the supplier integration process plays a decisive role to distinguish successful projects. Our sample gave evidence that early supply management integration positively moderated supplier involvement’s effect on firm success. Hence, firms may benefit from avoiding supplier integration without professional purchasing management. Still, in many firms the procurement department is not yet integrated in NPD processes early on. Our research identifies four measures those firms applied, in which purchasing got fully embedded in the innovation process: top-management support, structural differentiation, explicit processes, and a collaborative corporate culture. This finding can serve as blue print for implementing purchasing integration and therewith improve the success of supplier integration in NPD.


Author(s):  
Kuo-pin CHANG

Collaborative design provides a strategic and operational means for the achievement of organisational competitiveness. The information technology (IT) industry in Taiwan can be seen as a progressive industry with some ongoing important developments. The main objective of this research is to study the impact of collaborative design on new product development by B2B e-commerce project in IT industry. A cross-case analysis of the themes relating to the research purpose was conducted. The insight of these questions is generated through multiple case studies. The cross-case analysis was adopted coding for patterns and relationships among the data using a qualitative analysis software tool –Nvivo. The results present the key factors in term of collaboration issues by e-supply chain integration perspective. Such findings underscore the importance of recognising collaborative design on new product development.


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