SUSTAINABLE FASHION PADA BUSANA READY-TO-WEAR DENGAN TEKNIK ECOPRINT

AbstrakDewasa ini, produk fashion berkonsep ramah lingkungan, seperti eco fashion, menjadi salah satu daya tarik tersendiri bagi masyarakat. Filosofi eco fashion berkesinambungan dengan konsep produk yang berkelanjutan (sustainable product). Salah satu metoda pewarnaan yang dapat digunakan untuk memenuhi konsep eco fashion dan sustainable product adalah teknik eco printing. Pada penelitian ini digunakan teknik ecoprinting metoda pukul pada kain kapas yang telah dicelup dengan warna dasar menggunakan pewarna alami, kulit kayu tegeran. Proses pre-mordanting menggunakan zat kapur dan tawas dilakukan sebagai upaya untuk mencegah terjadinya kelunturan warna akibat penggunaan zat warna alam. Kain yang telah diproses ecoprinting kemudian di produksi menjadi 2 buah busana Ready-to-wear dengan tema neo medieval subtema dystopian fortress pada trend forecasting singularity 2019-2020. Survey kelayakan harga dilakukan berdasarkan uji kuantitatif sehingga didapatkan data bahwa sebanyak 55% - 80% responden menyatakan tertarik dengan model produk yang ditawarkan, 75 -77% responden merasa bahwa produk pertama dan kedua yang ditawarkan layak dihargai Rp 1.000.000 – Rp 1.500.000.

Desirable and Sustainable: Consolidating strategies for developing sustainable products

<p>Society’s consumption, economic systems, and exponential population growth is creating more material waste than it can process. Mass production plays a large part in this unsustainable material consumption resulting in ecosystems collapsing. This thesis was done in partnership with SUPER Design Studios (SUPER), a registered design company founded by the author. The thesis was started in response to the need for everyone and everything to be waste-free while acknowledging that current sustainable alternatives were not bringing us closer to this goal. The objective of this thesis is to explore and propose a new Sustainable Product Development Strategy (SPDS) to create products that are effortlessly and enjoyably sustainable. The research starts with an analysis of current sustainable product development practices; followed by interviews with sustainability industry experts focusing on the opportunities, barriers and difficulties they find working within the field. The research found that the perceived issues with sustainable products are not inherent in the products but can be attributed to flawed approaches typically used in their development. To address this issue a new SPDS was identified, by combining successful product development strategies. The SPDS encompasses a focus on three key domains. Firstly, the development team needs to be empowered and encouraged in a sustainable mindset. Secondly, the project brief needs to put the customer and environmental needs at equal importance. Thirdly, a business mindset which motivates collaboration with external individuals including stakeholders, customers and other key disciplines, needs to be developed. The SPDS was trialled through validating and conceptualising a sustainable toothbrush product using a hybrid circular economy and subscription business model. This development encompassed strategies that utilised the SPDS methodology including design thinking, competitor analysis, a thematic analysis of secondary research, case studies, tree analysis, expert interviews and customer surveys. Overall a strong case was made for using the SPDS for the development of successful and sustainable products. The sustainable toothbrush concept is presented in the accompanying business case which proposes that SUPER goes ahead with further development and research to create the first of a new generation of sustainable products utilising the SPDS methodology. The hope is that applying the SPDS will create successful sustainable products that outcompete conventional products, leading to industry competitors following suit and in doing so replace the sustainable product industry.</p>

Desirable and Sustainable: Consolidating strategies for developing sustainable products

<p>Society’s consumption, economic systems, and exponential population growth is creating more material waste than it can process. Mass production plays a large part in this unsustainable material consumption resulting in ecosystems collapsing. This thesis was done in partnership with SUPER Design Studios (SUPER), a registered design company founded by the author. The thesis was started in response to the need for everyone and everything to be waste-free while acknowledging that current sustainable alternatives were not bringing us closer to this goal. The objective of this thesis is to explore and propose a new Sustainable Product Development Strategy (SPDS) to create products that are effortlessly and enjoyably sustainable. The research starts with an analysis of current sustainable product development practices; followed by interviews with sustainability industry experts focusing on the opportunities, barriers and difficulties they find working within the field. The research found that the perceived issues with sustainable products are not inherent in the products but can be attributed to flawed approaches typically used in their development. To address this issue a new SPDS was identified, by combining successful product development strategies. The SPDS encompasses a focus on three key domains. Firstly, the development team needs to be empowered and encouraged in a sustainable mindset. Secondly, the project brief needs to put the customer and environmental needs at equal importance. Thirdly, a business mindset which motivates collaboration with external individuals including stakeholders, customers and other key disciplines, needs to be developed. The SPDS was trialled through validating and conceptualising a sustainable toothbrush product using a hybrid circular economy and subscription business model. This development encompassed strategies that utilised the SPDS methodology including design thinking, competitor analysis, a thematic analysis of secondary research, case studies, tree analysis, expert interviews and customer surveys. Overall a strong case was made for using the SPDS for the development of successful and sustainable products. The sustainable toothbrush concept is presented in the accompanying business case which proposes that SUPER goes ahead with further development and research to create the first of a new generation of sustainable products utilising the SPDS methodology. The hope is that applying the SPDS will create successful sustainable products that outcompete conventional products, leading to industry competitors following suit and in doing so replace the sustainable product industry.</p>

Application of digital technologies for sustainable product management in a circular economy – a review

Digital technologies (DTs), such as the internet of things, big data, artificial intelligence or blockchain, are considered as enablers for a more sustainable and circular economy. So far, literature on these topics has mostly focused on specific DTs and sub-areas of sustainable product management (SPM). The aim of this paper is to provide a more comprehensive overview of current and potential examples of DT applications in SPM (e.g., product design/assessment, supply chain management, business models). The collected examples (n=146) were analyzed based on a systematic literature review, using quantitative and qualitative content analysis. Deductive and inductive analyses of the examples revealed the potential of DTs in terms of their useability along the product life cycle, their role as enablers for circular economy strategies and in specific SPM activities. DT application often entails only incremental improvements, e.g., increased efficiency of existing processes, with more radical forms of improvement remaining relatively scarce. There is clear room for greater adoption and optimization of DTs, in various areas of SPM, so as to accelerate the transition towards a more sustainable and circular economy.

Serial Multiple Mediation of the Impact of Customer Knowledge Management on Sustainable Product Innovation by Innovative Work Behavior

Customer knowledge management (CKM) is a relatively new research domain, aiming at exploring the potential of customer knowledge for the open innovation process of companies. The present paper aims at performing a complex analysis of the serial mediation phenomenon of the impact of CKM on sustainable product innovation (SPI) by innovative work behavior (IWB). The dimensions considered for IWB in the present research are the following: idea exploration, idea generation, idea championing, and idea implementation. In the first phase of our research, we performed a semantic analysis of the main concepts, ideas, and theories, based on a critical literature review. Thus, we reached a deeper understanding of the complexity of the concept of knowledge by learning the theory of knowledge fields and knowledge dynamics. As a result of this conceptual phase, we designed the research model and a questionnaire to be addressed to managers from the business environment. In the quantitative phase of the present research, we used the statistical software packages, SPSS version 26.0, and the PROCESS macro for SPSS, version 3.5. We used well-known criteria for reliability, validation, and interpretation of the numerical results. The final results demonstrate a significant serial mediation phenomenon regarding the impact of CKM on SPI by the IWB. These results are important in developing the co-creation process of new products by using customer knowledge. The present research reveals some original ideas concerning the impact of CKM on SPI by using a serial mediation process performed by basic innovative work dimensions. The implications of the present research are significant for both academics and practitioners in designing open innovation in knowledge ecosystems.

“HydroSOStainable” Concept: How Does Information Influence Consumer Expectations towards Roasted Almonds?

Water scarcity is one of the top five key global risks over the last years, and agriculture is the major and least efficient user of fresh water. In this scenario, the “hydroSOStainable” concept has been developed and registered to protect fruits and vegetables cultivated with a volume of water below the crop evapotranspiration. The purpose of this experimental study was to investigate how the information influence the consumer liking and preference of the roasting almonds labelled as “hydroSOStainable” and “conventional”, although belonged to the same sample. Thus, we explored 300 consumers (Seville, Spain (high levels of water stress) versus Donostia, Spain and Wroclaw, Poland (regions with no water stress)) preference and acceptance of roasted almonds using satisfaction degree, CATA and willingness to pay questions. The present study demonstrated that both location and sociodemographic aspects influenced consumers perception and liking. Consumers living in areas with water restrictions were more susceptible to be influenced by the hydroSOStainable/conventional concept, while consumers from regions without water restrictions would need more information to choose a sustainable product. Both man and women, centennials and millennials scored higher the supposed hydroSOStainable almonds, while generation X was not really influenced by the information effect. Finally, 77% of consumers, regardless of location, were willing to pay a higher price for the almonds labelled “hydroSOStainable”. Consequently, these results provide valuable information for the government and food industry about consumer choice regarding sustainable products, depending on the location, knowledge, and sociodemographic aspects.