DIGITAL TRANSFORMATION IN THE NEW PRODUCT DEVELOPMENT PROCESS: THE ROLE OF IT-ENABLED PLM SYSTEMS FOR RELATIONAL, STRUCTURAL, AND NPD PERFORMANCE

2019 ◽  
Vol 23 (07) ◽  
pp. 1950067 ◽  
Author(s):  
FIONA MARIA SCHWEITZER ◽  
MATTHIAS HANDRICH ◽  
SVEN HEIDENREICH
Keyword(s):  
Product Development ◽  
Empirical Evidence ◽  
New Product Development ◽  
Structural Equation ◽  
New Product ◽  
Product Lifecycle Management ◽  
Digital Transformation ◽  
Product Development Process ◽  
Manufacturing Companies ◽  
Npd Performance

Companies increasingly use digital product lifecycle management (PLM) systems with information technology (IT)-based workflow and product data management functions to assist new product development (NPD). However, empirical evidence on whether and how such digital transformation in PLM contributes to NPD performance is scarce. The objective of this paper is to fill this void. We use Assemblage Theory to develop a theoretical model that links the digital transformation in PLM to performance and focus on the extent to which IT-based data gathering and exchange occur in NPD. We carry out a quantitative survey among 216 key informants of manufacturing companies and use structural equation modelling on the resultant data to provide empirical evidence for our hypothesis. We find that the level of digital transformation in PLM positively influences structural and relational performance and, in effect, also enhances NPD performance. Our findings also show that organisational complexity positively moderates these relationships. For managers, our findings demonstrate the value of digital transformation for managing the NPD process, notably in larger, more complex organisations.

INVESTIGATING THE IMPACT OF RADICAL TECHNOLOGY ADOPTION INTO THE NEW PRODUCT DEVELOPMENT PROCESS

2019 ◽  
Vol 24 (04) ◽  
pp. 2050035
Author(s):  
SAJNA IBRAHIM ◽  
MICHAEL OBAL
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Technologies ◽  
New Product ◽  
Negative Influence ◽  
Product Development Process ◽  
Product Launch ◽  
The Impact ◽  
Radical Technologies ◽  
Npd Performance

Product developers are increasingly often faced with the decision of whether or not to adopt new technologies into their own new product development (NPD) processes. Adopting a resource-based perspective, we posit that the adoption of radical technologies into the NPD process, such as remote collaborative design, virtual reality, and simulation systems, can help improve NPD performance. At the same time, these adoptions are likely to slow down product launch. Just as consumers struggle to integrate radical technologies during the short-term, we propose that new product developers will face a similar learning curve. Therefore, we investigate potential moderators that could help product developers quickly integrate radical technologies and lessen their negative influence on product launch timeliness. A wide-ranging survey of 249 product managers sponsored by an international product development organisation is used in this study. The results reveal that while the adoption of radical technologies benefits NPD performance, the adoption tends to slow down the product launch process. However, cross-functional leadership within the organisation helps to lessen this negative influence on launch timeliness. The results from this study offer product managers practical guidelines for successfully adopting radical technologies into the NPD process and mitigating risks.

Factor influencing flexibility in new product development: empirical evidence from Indian manufacturing firms

2019 ◽  
Vol 34 (5) ◽  
pp. 1005-1015
Author(s):  
Ruchi Mishra ◽  
Onkar Nath Mishra
Keyword(s):  
Product Development ◽  
Empirical Evidence ◽  
New Product Development ◽  
Structural Equation ◽  
Principal Component ◽  
New Product ◽  
Manufacturing Firms ◽  
Content Type ◽  
Supplier Integration ◽  
Manufacturing Technologies

Purpose A significant amount of work has been done on new product development (NPD); however, studies on the flexibility aspect in NPD are scant. This study aims to investigate the relationship between NPD flexibility and five infrastructural factors, namely, marketing and manufacturing integration practices (MMIPs), advanced human resource practices (AHRPs), supplier integration practices (SIPs), operational improvement practices (OIPs) and advanced manufacturing technologies (AMTs). Design/methodology/approach The study applies a questionnaire-based survey approach to examine the proposed relationships between different variables and NPD flexibility. Using a 39-item questionnaire, 262 valid and usable responses were collected from Indian manufacturing firms. Data were analysed using principal component analysis and confirmatory factor analysis. Further, structural equation modelling was applied to examine the contribution of different infrastructural factors to NPD flexibility. Findings In light of the empirical evidence produced in this study, the study suggests that MMIPs, AHRPs, SIPs, OIPs and AMTs have a direct, positive and significant influence on NPD flexibility. Among all the predictors, SIPs are the strongest predictor of NPD flexibility, followed by OIPs and AMTs. Research limitations/implications The findings extend prior studies of NPD by broadening the theory related to NPD flexibility. Practitioners should take a macro approach and focus on several practices to enhance flexibility in NPD. Originality/value Unlike earlier studies that provide limited empirical evidence on NPD flexibility and deal with the concept in isolation, this empirical study applies a systematic approach to understand factors influencing NPD flexibility.

scholarly journals The Determinants of New Product Performance in Malaysian Industry

2014 ◽  
Vol 2 (2) ◽  
pp. 49 ◽  
Author(s):  
Oon Fok-Yew
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Manufacturing Industry ◽  
Development Process ◽  
New Product ◽  
Product Performance ◽  
Product Development Process ◽  
Management Support ◽  
Manufacturing Companies ◽  
New Product Performance

The literature on new product development is growing but Malaysia manufacturing industry often lacks these discussions. Therefore, this paper focuses on linking the determinants of an effective product development process and new product performance within manufacturing companies across industries in Malaysia that have certain level of new product development activities taking in their organization. Further, the paper organises the burgeoning new product development literature into four main determinants: customer orientation, cross-functional team, new product development team proficiency and management support. The selection of determinants to the theoretical framework is adjusting for manufacturing industry origins in previous written research material. The literature review focuses on the product development process and builds the framework of conceptual model detailing the initialization and implementation stage in the product development process. Two theoretical perspectives have guided the conceptual framework which is the resource-based view and organizational theories. The proposal is to give an increased understanding of the changed new product process in Malaysian industry and its implication on activities concerning organisation and management of the new product development process. This framework reflects a growing interest in extending new product development paradigms to emerging in ASEAN countries, thus contributing to a wider body of knowledge.

scholarly journals Concurrent Engineering for Uppers Stream Process of Stamping Dies

2018 ◽  
Vol 7 (3.17) ◽  
pp. 31
Author(s):  
Azman Senin ◽  
Zulkifli Mohd Nopiah ◽  
Ahmad Kamal Ariffin Mohd Ihsan ◽  
Shahrum Abdullah ◽  
Dzuraidah Abd Wahab ◽  
...  
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Concurrent Engineering ◽  
New Product ◽  
Computer Integrated Manufacturing ◽  
Product Development Process ◽  
Manufacturing Companies ◽  
Key Factors ◽  
Modern Approach ◽  
Critical Process

The new-product development process is very important to manufacturing companies in all the product being developed. The product being developed must meet all internal company processes, customer requirement and to be delivered at the planned time. The modern approach in new product development is concurrent engineering. This paper reviews the concurrent engineering development and practices in several countries and industry. An investigation on concurrent engineering approach to selected manufacturing companies were conducted and analyzed. Concurrent engineering implementation is moderate due to organizational, tools and communication barriers. Secondly, the use of digital tools such as Electronic Data Management/Computer Aided Engineering/Computer Integrated Manufacturing is low. To ensure the success of concurrent engineering for critical process in new product development such as stamping process, the stamped part accuracy and considerable processing timings are the key factors. 

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