Big Data: A Strategic Perspective
2014 ◽
Vol 08
(03)
◽
pp. 319-333
Keyword(s):
Big Data
◽
Big Data has become ubiquitous across all areas of research allowing for new applications that were not possible earlier. Unlike software development relying on traditional data sources, Big Data applications present their own unique challenges to appropriately harness the utility of the Apache Hadoop architecture. In this paper, we introduce fundamental concepts of Hadoop and explore its usage as well as future direction. We also present our strategy for exploring the Hadoop architecture including addressing issues of scalability, customization of code and utilization of programming techniques.
The transformative impact of big data applications in sport marketing: current and future directions
2021 ◽
Vol ahead-of-print
(ahead-of-print)
◽
Keyword(s):
Big Data
◽