The article considers the corporate memory of the organization as a modern management tool. Intuitive management of a modern organization comes to a new basic competence and the main competitive advantage of business in conditions of innovation and crises – knowledge management. Corporate memory of a modern organization as a structural element of knowledge management allows to increase efficiency of use of the experience of the organization itself, to ensure transition of corporate knowledge when changing generations of managers and employees of the organization, to reduce costs of access to sources of information.
EMOTIONAL INTELLIGENCE AND CREATIVITY AS A MODERN MANAGEMENT TOOL