HR-STRATEGIES AND TECHNOLOGIES OF COMPANY MANAGEMENT IN THE CONDITIONS OF THE COVID-19 PANDEMIC

In 2020, one of the main factors influencing international business processes was the spread of the COVID-19 pandemic. In response to the COVID-19 pandemic, there have been significant changes in the activities of many countries and companies around the world. The development of personnel management technologies is characterized by modern ones trends, among which can be distinguished such as technological progress; mobility and other features of the new generation; new guidelines in communications and group work staff. Certain trends are intertwined. Technological progress in first of all it changes people, their habits, mobility in communications. In addition, the structure of the organization, its information environment changes. Emphasis in management staff focus on such human qualities as emotional intelligence, creativity, emotionality. Clear balancing of different activities of the company, reduction of routine operations and their executors, increase of a share of creative work, giving more weight to creative staff - trends in the organization of the future. Management technologies are changing under the influence of the COVID-19 pandemic and have their own characteristics. According to the mission of the organization and the individual, from development strategy to specific operational plans. The organization of relations with the employer also suffers changes both in the formal plane (today employees have several employers; work as freelancers, contractors, etc.). In addition, technology is changing interaction and organization of group work. The development of the management system of an international company involves the formation of a strategy for the development of the organization, HR-strategies that contain the values of the organization as a producer of goods and services and as an employer; enables the development of corporate culture and positioning of each employee in relation to the development of the organization. This approach allows us to consider modern technologies of personnel management in accordance with the main sub-functions. Among them: strategic workforce planning; search, selection of personnel; staff training and development; personnel efficiency management; staff motivation through recognition and rewards; career development of staff, motivation for leadership.

ROLE OF CUSTOMS DUTY REGULATION IN THE DEVELOPMENT OF THE FOOD MARKET

The main purpose of the article is to determine the role of customs duty regulation in the development of the food market. In recent years, as in other post-Soviet countries, effective measures are being taken to improve the customs duty policy in the Azerbaijan Republic. The article shows that the implementation of customs tariff protection of the national economy plays an important role in the formation of foreign trade strategy of each country. International experience shows that the United States of America, the European Union and Japan, the most important participants in the world market of agriculture and food products, are implementing important measures to regulate the domestic market through customs tariffs. The article identifies the problems arising in the development of the food market; offers and recommendations for their elimination are presented.

ORGANIZATIONAL AND ECONOMIC CONDITIONS FOR EFFECTIVE MANAGEMENT OF LOGISTICS NETWORK

The article is devoted to study and development of a formalized model of organizational and economic conditions to ensure effective management of logistics functions. The author determined that logistics functions are realized through the prism of logistics operations, which are divided into external and internal. It is noted that internal logistics operations are carried out under the influence of internal organizational and economic conditions (efficiency of customs in documentation, trade and transport infrastructure, ease of organization of international shipments, competence and quality of logistics services, the ability to track goods, the frequency with which goods arrive at recipients). scheduled or expected delivery time). The application of the logistics approach involves the creation of appropriate organizational conditions. The concept of logistics is a system of approaches to streamlining economic activity by optimizing flow processes. It is defined by managers as an effective motivational approach to management in order to reduce production costs. This concept becomes the basis of the company's economic strategy: logistics is used as a tool of competition and is seen as management logic for the implementation of the plan, distribution and control of financial and human resources. This approach ensures close coordination of logistics and production strategy. Effective management of logistics functions includes the flow of goods and services. It covers an ordered sequence of steps from the procurement of raw materials to the finished product, so that it provides value to the customer. Logistics management allows you to establish strong communications and supplier relationships, helping to avoid shipment delays and minimize logistical errors. Efficient logistics provides the best bargaining power to get the best prices and goods in the shortest possible time. During the production processes and execution of orders, logistics managers need to ensure the efficiency of material flow. Optimizing the flow of goods allows you to reduce the delay of goods in the warehouse, minimize transportation costs and ensure the preservation of stocks. By balancing capital investment, maintaining the required level of service and taking into account the variability of supply and demand, companies can significantly improve inventory turnover, service level and significantly reduce costs.

INCLUSIVE DEVELOPMENT OF UKRAINE’S REGIONS IN THE CONDITIONS OF EUROPEAN INTEGRATION

The article is devoted to substantiate the foundations of an increase of the level of inclusiveness of economic development of the regions of Ukraine on the basis of development of the strategy of reasonable specialization. The directions of implementation of the EU member states’ experience on ensuring economic development on the basis of inclusiveness in the strategic programme documents of Ukraine are highlighted. The importance of using innovation in the process of ensuring inclusive economic growth and social well-being is emphasized and the relationship between innovation, inclusiveness and well-being is shown. The assessment of differentiation of social and economic development of the regions of Ukraine is carried out. The stages and directions of development of the regional strategy of smart specialization for the regions of Ukraine, which provides for the use of innovation results, construction of new innovative business models with a focus on solving social problems and

QUALITY OF BANKING PRODUCTS: FACTORS OF INFLUENCE

The article presents the impact on the quality of banking products of internal and external factors in terms of the need to strengthen the customer orientation of banking activities based on innovative technological decisions. The state of the banking system of Ukraine in a pandemic is analysed and the necessity of banks to find new opportunities to ensure a high level of quality of their products, both traditional and innovative, taking into account the peculiarities of modern world trends. The essence of the concepts "banking product" and "quality of a banking product" is studied. The expediency of considering the complex of concepts - a banking product, a banking service and a banking operation - as a set of interrelated elements that constitute a certain holistic hierarchical system was determined. The article substantiates the necessity of understanding the quality of a banking product as the degree of satisfaction of clients' needs taking into account a number of criteria that form a state of loyalty to the banking institution, ensuring its sustainable operation in the short and long term. The basic principles to which the portfolio of banking products should correspond are highlighted. External and internal factors influencing the quality of the banking products portfolio are analysed. The role of organizational culture of the bank as the basis for strengthening client-oriented activity has been defined. The factors which influence the level of loyalty of the banking institution's clients have been studied. The main differences between the priorities of customers and banks are considered. The focus is placed on the need for hyper-personalization when interacting with customers, which will allow them to best meet their needs by providing relevant services. The prospects of cooperation between banks and Fintech companies as a condition for creating modern innovative products on the basis of providing the appearance of a synergistic effect of a new quality level were analysed. This cooperation will open the possibility of access to a solid bank customer audience for Fintech companies, and for others it is a condition for mastering of modern digital innovations. The factors influencing the level of development of the Fintech industry are considered, and the dominant trends in the field of digitalization of the leading countries of the world are given. The role of neobanks in creating conditions for a high quality of interaction with consumers as compared with classic banks was investigated. The features in the activities of the leading non-banks of the world are set out. The reality of the threat to banking systems from technological giants BigTech was analysed. Identified changes in the needs of customers to obtain a set of financial and non-financial products. Considered the possibility of meeting customer needs by forming a banking ecosystem with access to other, non-traditional banking segments.

PROBLEMS OF BUDGET PLANNING IN CONDITIONS OF MACROECONOMIC INSTABILITY

The theoretical, methodological and practical principles of budget planning are considered in the work. The main economic and political factors that affect the quality of budget planning in a crisis economy are highlighted. The quality and efficiency of budget indicators planning during destructive events, internal and external threats are analyzed. The effectiveness of the state budget policy largely depends on effective budget planning. The principles of medium-term budget planning (Budget Declaration), which were introduced in our country and which aim to determine the general budget indicators for the next three years, should ensure the implementation of medium-term and long-term budget programs. However, the changing macroeconomic situation in the country and global economic challenges force the Budget Declaration to be revised annually. The main document of budget planning is the law on the State Budget of Ukraine for next year, and therefore the accuracy and completeness of its implementation depends on both medium-term budget planning and budget policy. The revenue part of the State Budget of Ukraine has a decisive influence on the formation expenditure’s part of the State Budget of Ukraine and a significant impact on the formation of local budgets. Therefore, the quality and accuracy of revenue planning is a necessary guarantee of socio-economic development of the state in the planned budget period. The execution of the revenue side of the state budget is also greatly influenced by foreign economic factors, which are not always predictable even for developed economies with a long history of budget risk forecasting, and for Ukraine sometimes become catastrophic, because our country does not have reserve funds as countries with developed economies. The purpose of the article is to consider and evaluate the theoretical and methodological and practical provisions of budget planning and develop on this basis practical recommendations for its improvement. In view of this, the paper revealed different approaches to the definition of «budget planning». The article considers the existing approaches to planning the revenue and expenditure side of the state budget. The authors identified factors that affect the quality of budget planning. The paper presents proposals for improving the efficiency of budget planning.

THE ROLE OF CUSTOMER-ORIENTED TECHNOLOGIES IN THE COMPETITIVENESS MANAGEMENT OF TOURIST ENTERPRISES

The paper reveals the need and advantages of introducing customer relationship management information systems (CRM-systems) as a modern tool for marketing customer-oriented technologies for managing tourism enterprises. The problems of introduction of CRM tools in the activity of tourist enterprises from the point of view of managers and staff are characterized and the advantages of CRM-system and its complex influence on the efficiency of the tourist enterprise are determined; proposed structural and logical scheme of practical application of CRM-system, focused on adaptation and integration and provides effective information interaction and coordination of tourism entities, established criteria for effective implementation of CRM-information systems based on key results and performance of tourism enterprises. The introduction of modern customer-oriented systems in the activities of tourism enterprises is a complex deterministic process. The key shaping factors of the implementation effectiveness of CRM-systems are as follows: technological readiness, information security, staff competence and effective information technologies that are implemented. One of the main tasks of interaction management is the development of information technology architecture, focused on adaptation and integration, which provides effective information interaction and coordination of the subjects of marketing interaction. The complex influence on the CRM-system of the tourist enterprise is carried out due to to several components of the internal environment: - a set of technological solutions that determines the nature of managerial influence, the choice of specific technologies of customer service, the pace of innovative development of CRM-system; - Information-analytical base, which is formed during the use of CRM technologies and provides the necessary data analytical elements of the enterprise management system; - analytical process, which is provided by appropriate methods of analysis, which are used on the basis of the competencies of the personnel of the enterprise. It is necessary to allocate the basic indicators of efficiency of CRM-system: constancy of addresses and repeated sales; cross-selling (purchase of additional goods and services); sales performance (percentage of successful sales); profitability of transactions; number of sales; number of withdrawals from agreements; revenue; time of each stage of the agreement; percentage of customer retention; costs associated with sales and marketing campaigns; efficiency of interaction with clients; NPS (consumer / brand commitment index). Under the conditions of synergetic combination of these components there is a managerial enrichment of information and marketing activities of the enterprise. Which in turn is reflected in the growth of quality and targeting of services, the overall intensity and quality of customer service, increasing the productivity of human resources and most importantly - the growth of the overall level of competitiveness of the tourism enterprise. This aspect is an important argument that emphasizes the needs for further CRM-technologies integration into the management system of tourism enterprises.