RISK AND ENSURING THE ECONOMIC SUSTAINABILITY OF ENTREPRENEURIAL STRUCTURES

The article reveals the features of risk and the specifics of ensuring the economic sustainability of entrepreneurial structures. It has been determined that the components of the economic sustainability of entrepreneurial structures are financial sustainability, production sustainability, personnel sustainability, investment sustainability, marketing sustainability, managerial sustainability, organizational sustainability, communicative sustainability, socio-psychological sustainability, innovative sustainability, environmental sustainability, technical and technological sustainability, market sustainability, sustainability of external relationships, sustainability of the institutional environment, sustainability of information support. It has been established that the procedure for managing the economic sustainability of entrepreneurial structures includes a risk factor, since the adoption of managerial decisions on issues of economic sustainability is probable. It has been established that the key factor influencing the economic sustainability of entrepreneurial structures is economic risk, which is based on internal and external sources of negative impact on the development potential of entrepreneurial structures towards its effective implementation and sustainable development in uncertain conditions. It is proved that the risk resistance of entrepreneurial structures is the main element of the overall zustainability of entrepreneurial structures and an integral characteristic of entrepreneurial structures as open socio-economic systems, which characterize the general possibilities of achieving effective and risk-free functioning. It has been established that one of the tools for creating favorable conditions for the functioning of entrepreneurial structures is risk management, the main tasks of which are to determine the object of management for a specific entrepreneurial structure, to establish the level of danger of realizing a certain risk, to determine the possible consequences and amount of damage, to assess the propensity of entrepreneurial structures to the risk of doing business activities, defining a system of priority directions for responding to a risk, developing risk management mechanisms for entrepreneurial structures. In the future, it is recommended to study the causes, consequences and components of the process of managing entrepreneurial risks.

FEATURES AND PROSPECTS OF DEVELOPMENT OF HYDROGEN ENERGY SYSTEMS IN THE REGIONS OF UKRAINE

The article deals with modern environmental and technological challenges of the energy market development process. The necessity and key vectors of functioning of the renewed energy system, where an important role is assigned to increasing the energy efficiency of measures for the prevention and adaptation of climatic changes to the global energy trend, have been clarified. As a result, there is an active introduction of innovative measures in the energy sector of Ukraine and regions. This can be traced in the segments of production, processing, transportation, storage and consumption of energy resources. The main document has been processed, which specifies and implements the main stages of the transformation of the energy sector: "Energy strategy of Ukraine for the period up to 2035: safety, energy efficiency, competitiveness." It is noted that the implementation of the strategic changes specified in the document is important and most acceptable, subject to the influence of sectoral, regional, socio- economic factors and the resolution of the escalation of the Ukrainian-Russian conflict. The future development of Ukraine is modeled in the conditions of decarbonization of energy, where the main place will belong to the hydrogen direction. The stages and features of the formation of hydrogen energy, the natural properties of hydrogen are considered, the world practice is considered. The priority and economically justified methods of using hydrogen to produce ammonia and as an alternative resource for oil and gas are noted and proposed. However, several obstacles are highlighted that institutionally prevent Ukraine and the regions from fully using hydrogen technologies.

LABOR ECONOMICS AND LABOR LAW: METHODOLOGICAL ASPECTS OF CORRELATION

The article reveals the features of solving the problems of labor activity, proceeding from the study of the foundations of labor economics (as a direction of economic science, directly dealing with such problems) and the provisions of labor law (which regulate the process of ensuring everyone the right to work), taking into account the methodological aspects of correlation. It has been established that labor activity is a special form of professional activity of individuals, which is due to the use of scientific and technical means. It has been determined that one of the main problems of labor economics is the problem of a low level of labor productivity, the solution of which is possible through the development of scientific and technological progress, improvement of existing or development and implementation of new resource-saving technologies, improvement of the production process of product, automation of the production process, taking into account aspects of social processes and guarantees of ensuring the optimal level of remuneration and an appropriate level of social protection, the development of education and science, ensuring an adequate level of health care, guaranteeing labor safety, continuous improvement of qualifications and professionalism by employees. It has been proved that the efficiency of an individual's labor activity depends on his motivation. It was found that one of the problems underlying the economic science of labor is the problem of regulating the personal life and work activities of young professionals in the labor market, in particular – at the expense of ensuring decent working conditions and the right to an adequate level of remuneration. It was determined that in the implementation of strategically established tasks and priorities for the development of labor activity, a special role is played by the observance of the provisions of labor law. Labor law should provide for the proper regulation of relations in labor activity is provided, based on society's perceptions of aspects such as fairness and the framework of freedom. It has been established that changes in labor law for the better in accordance with the needs of the labor market will contribute to an increase in the level of labor productivity, an increase in the level of employment among the population, influence an increase in the level and efficiency of production, an increase in the level of wages, etc. It is noted that the prospects for further research in this direction should be the research of the features and practical aspects of the correlation of professionalism, professional culture, professional competence and professional training in labor activity.

FEATURES OF ACCOUNTING AND ANALYTICAL SUPPORT FOR ENTREPRENEURIAL RISK MANAGEMENT

The article reveals the features of accounting and analytical support for entrepreneurial risk management. It was found that entrepreneurial risk is a certain act as a result of which the business entity may suffer losses. It is proved that entrepreneurial risks should be classified according to the specifics of origin, the specifics of the legal settlement, the specifics of industry affiliation, the specifics of the consequences, the specifics of the duration of the impact of entrepreneurial risk, the specifics of the expression of will, the specifics of the form, the specifics of the level of typicality, the specifics of the level of validity, the specifics of the possibility of assessing and resolving the impact, the specifics of the possibility of insuring entrepreneurial risks, the specifics of the occurrence of entrepreneurial risks by sources of origin, the specifics of the scale of the impact, the specifics of the level of losses and the specifics of character. It is established that the process of entrepreneurial risk management is the process of managing the activities of the business entity as a whole and its individual parts, and takes into account the management of not only existing risks but also potential entrepreneurial risks in space and time, that may occur in the future during entrepreneurial activities. It is determined that the process of entrepreneurial risk management should take into account the stage of preparation and implementation of appropriate measures to reduce the risk as a result of making erroneous decisions by business entities, the stage of reducing the impact of possible negative consequences that may occur, especially, if the entity operates in unexpected changes and alarming development trends, as well the stage of development and implementation of the Declaration on Risk Management and the Risk Management Program. It is established that the important information on which it is possible to estimate possibility of occurrence of entrepreneurial risks, is the accounting reporting. In the perspective of further research, it is recommended to study entrepreneurial risks in Ukraine in the context of such aspects as causes, consequences and management.

SOCIAL ECONOMY AND SOCIAL POLICY: COMMON FEATURES AND DIFFERENCES (THEORETICAL ASPECTS)

The article reveals the essence, features of the formation and implementation of the social economy and social policy based on the models, functions and principles of their implementation. It has been determined that the social economy is a direction of the general economy of the state, which is based right to work, the right to social security. It was found that social policy is one of the main components of the stability of the development of society. It has been established that the basic principles of social economy are: the principle of democratic control over society; the principle of taking into account the interests of society in the context of achieving the general interest of the social economy; the principle of solidarity; the principle of responsibility; the principle of autonomy of management; the principle of independence from the influence of state bodies; the principle of the rule of law; the principle of humanism; the principle of freedom; the principle of employment of the population; the principle of social protection and compliance with social guarantees. It has been established that the main principles of social policy are: the principle of social justice; the principle of social differentiation; the principle of targeted support for vulnerable groups of the population; the principle of providing protection to all categories of the population; the principle of social partnership; the principle of social balance; the principle of ensuring stability in society; the principle of ensuring the implementation of social programs; the principle of showing compassion and understanding the needs of socially vulnerable members of society; the principle of maximizing the living wage; the principle of ensuring support for peace and harmony among citizens and society as a whole. It is noted that the models of the social economy are the transitive model, the mediterranean model, the liberal model, the continental and scandinavian models. It has been established that the implementation of social policy passes through the «Bismarckian» model, the Beveridge model, the social democratic model, the corporatist model, the catholic model and the rudimentary model. It is proposed to investigate the features of the implementation of the social economy and social policy in Ukraine in the future.

INNOVATIVE TECHNOLOGIES IN THE MANAGEMENT OF BUSINESS PROCESSES OF ENTERPRISES IN THE SPHERE OF HOTEL-RESTAURANT AND TOURISM SERVICES

The article reveals the features of the use of innovative technologies in the management of business processes of enterprises in the sphere of hotel and restaurant, and tourist services. It has been established that in today's conditions, the innovative development of enterprises in the field of temporary accommodation and catering, travel agencies, tourist operators, enterprises providing other services, in particular for booking and related to this activity, is of particular importance. It was found that it is advisable to explain this trend by the fact that the owners of this type of business want to master various innovative technologies of management activities, which will allow them in the future to modernize and significantly increase the level of efficiency of such enterprises. It was found that the innovative development of business processes of enterprises in the field of temporary accommodation and catering, travel agencies, travel operators, enterprises providing other services, in particular, booking and related to this activity, is the result of an integral set of new and at the same time highly effective approaches to the management process, as a result of which a high level of competitiveness of such enterprises is ensured in the course of prospective functioning. It has been proved that the main purpose of the use of innovative technologies in the activities of enterprises in the field of temporary accommodation and catering, travel agencies, travel operators, enterprises providing other services, in particular for booking and related activities, is to increase their share in the market for such services, increase the level of quality of service provision, improvement of services based on the implementation of diversification measures. It was determined that the practical significance of the results obtained indicates the special value of the business process management model at enterprises in the field of temporary accommodation and catering, travel agencies, tourist operators, enterprises for the provision of other services, in particular for booking and related activities, in the context of the application of innovative technologies. It is noted that the prospects for further research in this direction are the improvement of the organizational and legal mechanism for the introduction and regulation of innovative technologies in the management of business processes of enterprises in the service sector.

THE MAIN FACTORS INFLUENCING THE FUNCTIONING OF HOTEL-RESTAURANT COMPLEXES AND TOURISM IN UKRAINE

The article presents the main factors influencing the functioning of hotel-restaurant complexes and tourism in Ukraine. It has been established that hotel and restaurant and tourist complexes are included in the structure of the subjects of tourist activity. It was found that in the period 2013– 2019 the volume of services provided by temporary accommodation and catering companies, travel agencies, travel operators, companies providing other services, in particular, booking and related activities, has an unstable dynamic. It was determined that the dynamics of the total number of inbound (foreign), outbound and domestic tourists who were served by tour operators and travel agents by type of tourism was unstable, since the main reason that negatively affected this trend was the economic crisis of 2013–2015 in Ukraine, caused primarily by the instability of the situation in the political sphere. It was determined that in the species classification of tourism, that is, the distribution of tourists who were served by tour operators and travel agents, the highest is the number of outbound tourists traveling outside Ukraine. It was found that the number of domestic tourists is significantly lower than the number of outbound tourists, since on average for 2011–2020 was 23,6 %, and the lowest was in 2019 – 9,4 %, due to the COVID–2019 pandemic, under the influence of which another economic crisis arose not only in Ukraine, but also in the world as a whole. It was found that the proportion of inbound (foreign) tourists in the period 2011–2020 decreased sharply – from 10,6 % in 2010 to 0,5 % in 2020, the reason for which is the decrease in the attractiveness of the tourism industry of Ukraine for foreign tourists. It is noted that the prospects for further research in this direction are the development of a methodological approach to assessing the quality of tourism and hotel and restaurant services.

THE CONCEPT OF SUSTAINABLE DEVELOPMENT AND ITS USEFULNESS IN THE DEVELOPMENT OF A CONTROL MECHANISM IN THE ENTERPRISE MANAGEMENT SYSTEM

The article reveals the concept of sustainable development of an enterprise, defines its usefulness in the context of developing a control mechanism in the enterprise management system. It has been established that the concept of sustainable development of an enterprise should be based on the interaction of three key components: the economic component, the social component and the environmental component. It has been proven that the main basis of sustainable development is, first of all, the flexibility of the enterprise management system. It was determined that the concept of sustainable development of an enterprise should be based on the principle of balance, the principle of purposefulness, the principle of ensuring sustainability, the principle of adaptability, the principle of dynamism, the principle of integrity and environmental motivation. It was found that the effective application of the concept of sustainable development of enterprises in practice is often impossible due to the complicated implementation of the sustainable development strategy. The financial activity of enterprises in Ukraine is analyzed by the main types of economic activity. It was found that the indicator of the general financial result (balance) to taxation of enterprises in 2019 against 2016 increased by 19,3 times, in 2020 it decreased by 54,4 % compared to the previous year. It was determined that the activity of agricultural, forestry and fishing enterprises was profitable for the analyzed period, however, in 2020, compared to the beginning of the analyzed period, the financial result (balance) before taxation decreased by 9,8 %. Profitable for the study period was the activity of wholesale and retail trade enterprises, repair of motor vehicles and motorcycles, and financial and insurance enterprises. At the same time, the unstable dynamics of changes in the financial indicator (balance) before taxation occurred in the activities of industrial enterprises, construction enterprises, transport enterprises and warehousing enterprises, postal and courier activities, and temporary accommodation and catering enterprises. It is noted that the prospects for further research in this direction are the analysis of the components of sustainable development of enterprises from the point of view of a practical approach to their analysis.