Recommendation with Diversity: Mass Diffusion Model Based on Trust Network and Object Reputation

The traditional mass diffusion recommendation algorithm only relies on the user’s object collection relationship, resulting in poor recommendation performance for users with small purchases (i.e., small-degree user), and it is difficult to balance the accuracy and diversity of the recommendation system. This paper introduces the trust relationship into the resource allocation process of the traditional mass diffusion algorithm and proposes the Dual Wing Mass Diffusion model (DWMD), which constructs a dual wing graph based on trust relationships and object collection relationships. Implicit trust is mined according to the network structure of the trust relationship and integrated into the resource allocation process, and then merging the positive effects of object reputation on a recommendation through tunable scaling parameters. The user controls the tunable scaling parameter to achieve the best recommendation performance. The experimental results show that the DWMD method significantly improves diversity and novelty while ensuring high accuracy and effectively improves the accuracy and diversity balance. The improved recommendation performance for small-degree users proves that the trust relationship can effectively alleviate the generalized cold start problem of the recommendation algorithm for users who collect a small number of objects.