scholarly journals New Retail Marketing Strategy Combining Virtual Reality and 5G Mobile Communication

2021 ◽  
Vol 2021 ◽  
pp. 1-14
Author(s):  
Xing Zhang
Keyword(s):  
Communication Technology ◽  
Mobile Communication ◽  
High Speed ◽  
Body Shape ◽  
Retail Industry ◽  
Consumer Experience ◽  
Body Type ◽  
Virtual Technology ◽  
5G Mobile Communication ◽  
Mobile Communication Technology

At present, Chinaʼs retail industry has been completely opened to the outside world, and it is exactly the same. The retail industry has become one of Chinaʼs most market-oriented and competitive industries. At the same time, the changes in consumer demand are becoming more and more diversified. In order to meet the diversified and personalized needs of consumers, retail companies must continue to increase investment in services, management, marketing, and branding. This paper combines virtual technology and 5G mobile communication technology to design and realize a set of 3D virtual fitting system. According to peopleʼs fitting needs, the research is carried out from two aspects: clothing style and body type matching degree and clothing fabric drape. In the comparison of body shape test results with conventional body shape judgment experience, the correct rate of the virtual fitting systemʼs body shape judgment was 86%, and the error rate was 14%. In the comparison of online shopping data of consumers on different communication networks, it was found that the speed of different networks is different. The shopping experience has a relatively large impact. As a newly developed network mobile communication technology, 5Gʼs ultra-high speed advantage has a great impact on the consumer experience; in the analysis and comparison of the traditional operation mode and the combination of online and offline operation modes, it is concluded that the traditional marketing model is far from meeting peopleʼs current life needs, and new retail is catering to the consumer needs of people in the new era.

Mobile Communication Technology

2017 ◽  
pp. 73-96
Keyword(s):  
Communication Networks ◽  
Communication Technology ◽  
Mobile Communication ◽  
High Speed ◽  
Telecommunication Network ◽  
High Data ◽  
Generation Network ◽  
Types Of Information ◽  
Voice Data ◽  
Mobile Communication Technology

Since their birth in the early seventeenth and all along their different generations, mobile communication networks have crossed important evolutionary phases aiming to define increasingly sophisticated technologies allowing the provision of seamless global roaming, quality of service, and high data rates. Today, numerous technologies are co-existing to provide a unifying set of services. Improvements in telecommunication network infrastructures, evolution of digital technologies and standardization have together made it viable to use existing data networks for multimedia applications. This clearly reverses the trend of the past where networks were dedicated to a specific application. Integration of all types of information voice, data, video and image into a single network infrastructure is known as network convergence. The end result of this convergence is commonly referred to as the next-generation network (NGN), which, conceptually anyway, combines high-speed with the best features of each network. This chapter gives the details about the details of mobile communication technology.

scholarly journals Turbo-coded Ultra Long Haul System with Probabilistic Shaped 16QAM Modulation

2021 ◽  
Vol 2112 (1) ◽  
pp. 012027
Author(s):  
Ziqi Wang ◽  
Yuzhe Li ◽  
Yuan Gao ◽  
Xishuo Wang ◽  
Qi Zhang
Keyword(s):  
Communication Technology ◽  
Mobile Communication ◽  
High Speed ◽  
Turbo Code ◽  
Optical Fiber Communication ◽  
Modulation Scheme ◽  
Modulation Format ◽  
Transmission Distance ◽  
Bit Error Ratio ◽  
Mobile Communication Technology

Abstract With the rapid growth and development of 5G (5th Generation Mobile Communication Technology) and the incoming of 6G (6th Generation Mobile Communication Technology), the demand for high-speed and flexible communication solutions is becoming far more urgent. Within this paper, a novel code modulation scheme based on PS (probabilistic shaping) and Turbo code is proposed with its effectiveness is confirmed by the results of simulation. The results inform that in an optical fiber communication system with 56 Gb/s rate and 3000 km transmission distance, when the SNR (signal-noise ratio) is greater than 3.5 dB, the Turbo-coded PS-16QAM modulation format can achieve reliable transmission. The proposed scheme performs the best in BER (bit error ratio) and average launch power in the four cases of uniform 16QAM, PS-16QAM, Turbo-coded 16QAM with and itself. The proposed scheme is a potential solution in the future 5G communication.

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