scholarly journals Brand Awareness via Online Media: An Evidence Using Instagram Medium with Statistical Analysis

2022 ◽  
Vol 2022 ◽  
pp. 1-13
Author(s):  
Mi Yantian ◽  
Zubair Ahmad ◽  
Ibrahim Alkhairy ◽  
Hassan Alsuhabi ◽  
Morad Alizadeh ◽  
...  
Keyword(s):  
Weibull Distribution ◽  
Generalized Inverse ◽  
Statistical Tests ◽  
Weibull Model ◽  
Estimation Methods ◽  
Online Media ◽  
Mathematical Treatment ◽  
Family Approach ◽  
Inverse Weibull Distribution ◽  
New Distribution

Online marketing refers to the practices of promoting a company’s brand to its potential customers. It helps the companies to find new venues and trade worldwide. Numerous online media such as Facebook, YouTube, Twitter, and Instagram are available for marketing to promote and sell a company’s product. However, in this study, we use Instagram as a marketing medium to see its impact on sales. To carry out the computational process, the approach of linear regression modeling is adopted. Certain statistical tests are implemented to check the significance of Instagram as a marketing tool. Furthermore, a new statistical model, namely a new generalized inverse Weibull distribution, is introduced. This model is obtained using the inverse Weibull model with the new generalized family approach. Certain mathematical properties of the new generalized inverse Weibull model such as moments, order statistics, and incomplete moments are derived. A complete mathematical treatment of the heavy-tailed characteristics of the new generalized inverse Weibull distribution is also provided. Different estimation methods are discussed to obtain the estimators of the new model. Finally, the applicability of the new generalized inverse Weibull model is established via analyzing Instagram advertising data. The comparison of the new distribution is made with two other models. Based on seven analytical tools, it is observed that the new distribution is a better model to deal with data in the business, finance, and management sectors.

scholarly journals Different Classical Methods of Estimation and Chi-squared Goodness-of-fit Test for Unit Generalized Inverse Weibull Distribution

2021 ◽  
Vol 50 (5) ◽  
pp. 77-100
Author(s):  
Aidi khaoula ◽  
Sanku Dey ◽  
Devendra Kumar ◽  
Seddik-Ameur N
Keyword(s):  
Weibull Distribution ◽  
Simulation Study ◽  
Goodness Of Fit ◽  
Generalized Inverse ◽  
Real Data ◽  
Least Square ◽  
Data Set ◽  
Inverse Weibull Distribution ◽  
Chi Squared ◽  
New Distribution

In this paper, we try to contribute to the distribution theory literature by incorporating a new bounded distribution, called the unit generalized inverse Weibull distribution (UGIWD) in the (0, 1) intervals by transformation method. The proposed distribution exhibits  increasing and bathtub shaped hazard rate function. We derive some basic statistical properties of the new distribution. Based on complete sample, the model parameters are obtained by the methods of maximum likelihood, least square, weighted least square, percentile, maximum product of spacing and Cram`er-von-Mises and compared them using Monte Carlo simulation study. In addition, bootstrap confidence intervals of the parameters of the model based on aforementioned methods of estimation are also obtained. We illustrate the performance of the proposed distribution by means of one real data set and the data set shows that the new distribution is more appropriate as compared to unit Birnbaum-Saunders, unit gamma, unit Weibull, Kumaraswamy and unit Burr III distributions. Further, we construct chi-squared goodness-of-fit tests for the UGIWD using right censored data based on Nikulin-Rao-Robson (NRR) statistic and its modification. The criterion test used is the modified chi-squared statistic Y^2, developedby Bagdonavi?ius and Nikulin, 2011 for some parametric models when data are censored. The performances of the proposed test are shown by an intensive simulation study and an application to real data set

scholarly journals The Marshall–Olkin Generalized Inverse Weibull Distribution: Properties and Application

2019 ◽  
Vol 13 (2) ◽  
pp. 54
Author(s):  
Hamdy M. Salem
Keyword(s):  
Weibull Distribution ◽  
Hazard Function ◽  
Information Matrix ◽  
Real Data ◽  
Moment Generating Function ◽  
Least Square ◽  
Superior Performance ◽  
Inverse Weibull Distribution ◽  
Interval Estimators ◽  
New Distribution

In this paper, a new distribution namely, The Marshall–OlkinGeneralized Inverse Weibull Distribution is illustrated and studied. The new distribution is very flexible and contains sub-models such asinverse exponential, inverse Rayleigh, Weibull, inverse Weibull, Marshall–Olkininverse Weibull and Fréchetdistributions. Also, the hazard function of the new distribution can produce variety of forms:an increase, a decrease and an upside-down bathtub. Some properties such as hazard function, quintile function, entropy, moment generating function and order statistics are obtained. Different estimation approaches namely, maximum likelihood estimators, interval estimators, least square estimators, fisher information matrix and asymptotic confidence intervals are described. To illustrate the superior performance of the proposed distribution, a simulation study and a real data analysis are investigated against other models.

scholarly journals On the generalized inverse Weibull distribution

2019 ◽  
Author(s):  
Salah Hamza Abid ◽  
Nadia Hashim Al-Noor ◽  
Mohammad Abd Alhussein Boshi
Keyword(s):  
Weibull Distribution ◽  
Generalized Inverse ◽  
Inverse Weibull Distribution
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