Brand Awareness via Online Media: An Evidence Using Instagram Medium with Statistical Analysis

Online marketing refers to the practices of promoting a company’s brand to its potential customers. It helps the companies to find new venues and trade worldwide. Numerous online media such as Facebook, YouTube, Twitter, and Instagram are available for marketing to promote and sell a company’s product. However, in this study, we use Instagram as a marketing medium to see its impact on sales. To carry out the computational process, the approach of linear regression modeling is adopted. Certain statistical tests are implemented to check the significance of Instagram as a marketing tool. Furthermore, a new statistical model, namely a new generalized inverse Weibull distribution, is introduced. This model is obtained using the inverse Weibull model with the new generalized family approach. Certain mathematical properties of the new generalized inverse Weibull model such as moments, order statistics, and incomplete moments are derived. A complete mathematical treatment of the heavy-tailed characteristics of the new generalized inverse Weibull distribution is also provided. Different estimation methods are discussed to obtain the estimators of the new model. Finally, the applicability of the new generalized inverse Weibull model is established via analyzing Instagram advertising data. The comparison of the new distribution is made with two other models. Based on seven analytical tools, it is observed that the new distribution is a better model to deal with data in the business, finance, and management sectors.

Confirmation of the current occurrence of Nasua narica (Procyonidae) in the Caribbean region of Colombia

The White-nosed Coati, Nasua narica is a small carnivore distributed from the United States to Ecuador, and whose occurrence in Colombia had only been confirmed from the biogeographic Chocó. Although it was previously erroneously considered widespread in the country, a recent revision identified inconsistencies with some supporting records there. Here we present a new distribution record for the species, which confirms previously alleged information about the presence of this procyonid in the Department of Magdalena, also confirming its current occurrence for the Caribbean region, and solving a long-due geographical distribution uncertainty in the country.

New locality record of the Lofty bath white butterfly Pontia callidice (Hübner, 1800) in Nepal

Lofty bath white Pontia callidice is a little-known butterfly of Nepal, reported only from Darchula district, Far Western Nepal. We recorded the new distribution eastward of this species 166 km N-E far from its previous range in Talung and Gyaukhola Valley of Upper Humla in July 2017 at elevations between 4400 to 4829 m above sea level. This is also the highest elevation record of this species.

The Diversity, Distribution and Conservation of Bali’s Medinilla in Eka Karya Bali Botanical Garden

Medinilla is a tropical forest plant that has potential as an ornamental and medicinal plant. The diversity of Medinilla in Bali is poorly studied. This study aims to determine the diversity, distribution and conservation activities of Bali’s Medinilla at the Eka Karya Bali Botanical Garden. The research method used are literature study, search for data collection and exploration, amd herbarium observations. Based on this research, it is known that there are six species of Medinilla in Bali such as Medinilla crassifolia (Reinw.ex Blume) Blume, Medinilla alpestris Blume, Medinilla laurifolia (Blume) Blume, Medinilla radicans (Blume) Blume, Medinilla speciosa (Reinw.ex Blume) Blume and Medinilla quadrifolia (BI.) Bakh. F. M. quadrifolia is a new distribution record for Bali. All species were discovered in the districts of Buleleng, Bangli, Gianyar, Jembrana, Karangasem and Tabanan districts. Only four species have been conserved in the Bali Botanical Gardens, according to data from the Eka Karya Bali Botanical Gardens' collection, therefore exploration and collection activities are critical. Conservation activities carried out at Eka Karya Bali Botanical Garden are collecting and data collection, maintaining and propagating species of Medinilla.

SPECIES DISTRIBUTION UPDATE OF MANSONIA BLANCHARD, 1901 MOSQUITOES (DIPTERA: CULICIDAE) IN INDONESIA WITH THE ILLUSTRATED KEY FOR FEMALE MOSQUITO

Mansonia is a genus of mosquitoes of which several species are confirmed vectors of lymphatic filariasis. Many countries including Indonesia are still struggling to eliminate lymphatic filariasis. Report of the Mansonia mosquito diversity and its distribution is essential to develop the control strategies. Six of eight Mansonia species have been confirmed as lymphatic filariasis vectors in Indonesia. This paper aims to update the distribution of the Mansonia mosquito in Indonesia. Species distribution data were summarized from various literature regarding the Mansonia mosquito. The data is complemented by the results of the National Research on Disease Vector and Reservoir (Rikhus Vektora) results conducted by the National Institute of Health Research and Development (NIHRD) in 2015-2018. There were new distribution records for four species of Mansonia mosquitoes in Indonesia. Mansonia annulata Leicester, Ma. annulifera (Theobald), and Ma. indiana Edwards are now recorded distributed throughout the archipelago. Meanwhile, Ma. bonneae Edwards has a new distribution record in the Moluccas. The illustrated identification key for female Mansonia mosquitoes in Indonesia is provided in this paper.

New distribution record of a true coral species, Psammocora contigua (Esper, 1794) from Gulf of Kachchh Marine National Park & Sanctuary, India

Reef-building corals are generally confined to tropical waters across the world oceans. But some coral species are able to tolerate even inhospitable environments and suboptimal extremes, and form lower diversity reefs habitats such as the Gulf of Kachchh, located along the northwestern coast of India. Among the reported hard coral species so far from the Gulf of Kachchh, genus Psammocora is represented by only one species, P. digitata. The present study confirmed a new distribution record of Psammocora contigua from Narara Island. Due to the changing hydro-geographic conditions in the Kachchh region, ramose and branching coral species have been believed to be extinct completely, leaving no sign of live colonies. P. contigua, recorded during the present study is the only living species with ramose growth form recorded so far from the Kachchh waters. The present study also holds out hope to record more new coral species records from the region.

Morphology and phenology of sexuals and new distribution data on the blind Mediterranean ant Hypoponera abeillei (Hymenoptera, Formicidae)

Hypoponera abeillei is the sole member of the otherwise exclusively Afrotropical abeillei group to occur in the West-Palearctic and since its first description on the basis of two Corsican workers in 1881, it remained little-known. Workers of this species are thought to entirely lack eyes, a rare trait among ants of the region, yet their lifestyle remains undocumented. On the other hand, the male caste has been described from 4 Tunisian specimens in 1921, and queens remained so far undescribed. We present an updated description of the male caste based on 45 specimens and a first description of the queen caste based on 14 specimens. The H. abeillei material we examined comes from Italy, Spain and Malta (mostly originating from coastal localities), and comprises 11 inedit distribution records, including the first findings in the islands of Mallorca, Malta and Sardinia. Moreover, we provide a first phenological overview of the species’ nuptial flights. Our data show that H. abeillei sexuals flight during the summer, mostly in August, and demonstrate that they can easily be distinguished from all the other Hypoponera species inhabiting the Mediterranean region based on their morphology. The remarkable diversity of Mediterranean Hypoponera males and queens suggest that sexuals may have a role in future attempts to understand relationships within this genus, yet the number of species in which sexual castes are documented is still extremely reduced.

Distributional range expansion of the parasitic wasp Lirata batesella (Westwood, 1874) (Hymenoptera, Eucharitidae)

This study is focused on the expansion of the distributional range of Lirata batesella (Westwood, 1874) (Hymenoptera, Eucharitidae) and based on a single female specimen deposited at Coleção Entomológica do Laboratório de Sistemática e Bioecologia de Predadores e Parasitoides of the Instituto Biológico, in Ribeirão Preto, São Paulo state, Brazil. Santarém, in Pará state, Brazil, the type locality, is the only known distribution record for the species. Here, we provide a new distribution record for L. batesella, in Luiz Antônio, São Paulo state, about 2,200 km south of the type locality, which represents a significant increase in its distribution range. A map showing the geographical distribution of L. batesella based on the new record and literature is provided.

FIRST PHOTOGRAPHIC RECORDS AND NEW DISTRIBUTION RANGE OF THE ENDANGERED LONG-TAILED NESOKIA NESOKIA BUNNII (KHAJURIA, 1981)

In the 1970s, the world knew the long-tailed nesokia Nesokia bunnii (Khajuria, 1981) (Rodentia, Muridae) from the Mesopotamian marshes of Garden of Eden in Southern Iraq. This distinct rodent was known from only five voucher specimens collected at the confluence of Tigris and Euphrates Rivers in southern Iraq while its occurrence in Southwestern Iran had never been reported. In the 1990s, a large extent of its natural habitat was catastrophically desiccated and the animal was last seen in the 1970s. Since then, the status of this elusive rodent was shrouded in mystery. In 2007, an extraordinary photograph of a carcass of this species came to the light from Hawizeh Marsh which was interpreted as concrete evidence of the species’ persistence in the marshes of southern Iraq after the desiccation in the last century. In 2021, after more than 40 years, exclusive photographic records of living N. bunnii were obtained for the first time from Central Marshes in southern Iraq and from Edhe’am Marsh in southwestern Iran. The new distribution range is highlighted in this note. Furthermore, the first photographs of living N. bunnii are provided along with notes on its ecology and behavior.