scholarly journals Inventory prediction and management in Nigeria using market basket analysis associative rule mining: memetic algorithm based approach

2019 ◽  
Vol 8 (3) ◽  
pp. 128
Author(s):  
Arnold Adimabua Ojugo ◽  
Andrew Okonji Eboka
Keyword(s):  
Decision Support ◽  
Memetic Algorithm ◽  
Department Store ◽  
Inventory Level ◽  
Buying Behavior ◽  
Market Basket Analysis ◽  
Rule Mining ◽  
Market Basket ◽  
Drift Model ◽  
Competition Study

<p class="Text">A key challenge in businesses today is determining inventory level for each product (to be) sold to clients. A pre-knowledge will suppress inventory stock-up and help avert unnecessary demurrage. It will also avoid stock out and avert loss of clients to competition. Study aims to unveil customer’s behavior in purchasing goods and thus, predict a next time purchase as well as serve as decision support to determine the required amount of each goods inventory. Study is conducted for Delta Mall (Asaba and Warri branches) department store. We adapt the memetic algorithm on market basket dataset to examine buying behavior of customers, their preference and frequency at which goods are purchased in common (basket). Result shows some items placed in basket allow customers to purchase items of similar value, or best combined with the selected items due to shelf-placement via concept of feature drift. Model yields 21-rules for eight items obtained from data transaction mining dataset acquired from Delta Mall.</p>

XML-Enabled Association Analysis

2011 ◽  
pp. 2117-2122
Author(s):  
Ling Feng
Keyword(s):  
Data Mining ◽  
Decision Support ◽  
Marketing Strategy ◽  
Association Rules ◽  
Association Rule ◽  
Rule Mining ◽  
Xml Data ◽  
Market Basket ◽  
Transactional Databases ◽  
Mining Association Rules

The discovery of association rules from large amounts of structured or semi-structured data is an important data mining problem [Agrawal et al. 1993, Agrawal and Srikant 1994, Miyahara et al. 2001, Termier et al. 2002, Braga et al. 2002, Cong et al. 2002, Braga et al. 2003, Xiao et al. 2003, Maruyama and Uehara 2000, Wang and Liu 2000]. It has crucial applications in decision support and marketing strategy. The most prototypical application of association rules is market basket analysis using transaction databases from supermarkets. These databases contain sales transaction records, each of which details items bought by a customer in the transaction. Mining association rules is the process of discovering knowledge such as “80% of customers who bought diapers also bought beer, and 35% of customers bought both diapers and beer”, which can be expressed as “diaper ? beer” (35%, 80%), where 80% is the confidence level of the rule, and 35% is the support level of the rule indicating how frequently the customers bought both diapers and beer. In general, an association rule takes the form X ? Y (s, c), where X and Y are sets of items, and s and c are support and confidence, respectively. In the XML Era, mining association rules is confronted with more challenges than in the traditional well-structured world due to the inherent flexibilities of XML in both structure and semantics [Feng and Dillon 2005]. First, XML data has a more complex hierarchical structure than a database record. Second, elements in XML data have contextual positions, which thus carry the order notion. Third, XML data appears to be much bigger than traditional data. To address these challenges, the classic association rule mining framework originating with transactional databases needs to be re-examined.

scholarly journals Market Basket Analysis with Enhanced Support Vector Machine (ESVM) Classifier for Key Security in Organization

2019 ◽  
Vol 9 (2) ◽  
pp. 3261-3267
Keyword(s):  
Support Vector Machine ◽  
Graphical Model ◽  
Census Data ◽  
Research Work ◽  
Frequent Itemsets ◽  
Customer Relationship ◽  
Support Vector ◽  
Market Basket Analysis ◽  
Rule Mining ◽  
Market Basket

Market Basket Analysis is considered to be one among the highly popular and efficient sort of data analysis exploited in the marketing and retailing field. The objective of market basket analysis lies in deciding the products purchased together by the customers. Its name has originated from the concept of customers filling into a shopping cart everything of all they had purchased (a "market basket") while doing shopping in the grocery. Having a knowledge of the products that customers buy in group can be quiteusefulfor a retailer or to any other organization. A store could make the best use of this information to keep the products that are often sold together in the same place, whereas a catalog or World Wide Web (WWW) merchant could utilize it for deciding the structure of their catalog and order form. Since several applications such as market basket analysis, fraud detection in web, medical diagnosis, census data, Customer Relationship Management of business that makes use of association rules exists, the process involving Decision making can be improved. Security is also regarded to bean important facet for transactions done individually and frequent itemsets for database that are horizontally partitioned. In order to render security for lastly bough often used itemsets for transaction purposes, this research work introduces a novel key security algorithm that uses RSA cryptographic technique which is classifier based. The classifier makes use of information about several often utilized itemsets and it provides a key value to the actual company. For instance, in case if there are any reliance users, only the valid users can obtain that market info. The rest of the users belonging to the reliance organization are not allowed to select the data’s key value. First, the frequent itemsets are mined with the help of association rule mining employing Probabilistic Graphical Model techniques. Then the Enhanced Support Vector Machine (ESVM) classifier checks the key values of the mined frequent itemsets.

Comparative Analysis of Association Rule Mining Algorithms in Market Basket Analysis Using Transactional Data

2020 ◽  
Vol 27 (1) ◽  
Author(s):  
AA Izang ◽  
SO Kuyoro ◽  
OD Alao ◽  
RU Okoro ◽  
OA Adesegun
Keyword(s):  
Data Mining ◽  
Association Rule ◽  
Association Rule Mining ◽  
Market Basket Analysis ◽  
Rule Mining ◽  
Business Decisions ◽  
Market Basket ◽  
Minimum Support ◽  
Support Threshold ◽  
Transactional Data

Association rule mining (ARM) is an aspect of data mining that has revolutionized the area of predictive modelling paving way for data mining technique to become the recommended method for business owners to evaluate organizational performance. Market basket analysis (MBA), a useful modeling technique in data mining, is often used to analyze customer buying pattern. Choosing the right ARM algorithm to use in MBA is somewhat difficult, as most algorithms performance is determined by characteristics such as amount of data used, application domain, time variation, and customer’s preferences. Hence this study examines four ARM algorithm used in MBA systems for improved business Decisions. One million, one hundered and twele thousand (1,112,000) transactional data were extracted from Babcock University Superstore. The dataset was induced with Frequent Pattern Growth, Apiori, Association Outliers and Supervised Association Rule ARM algorithms. The outputs were compared using minimum support threshold, confidence level and execution time as metrics. The result showed that The FP Growth has minimum support threshold of 0.011 and confidence level of 0.013, Apriori 0.019 and 0.022, Association outliers 0.026 and 0.294 while Supervised Association Rule has 0.032 and 0.212 respectively. The FP Growth and Apirori ARM algorithms performed better than Association Outliers and Supervised Association Rule when the minimum support and confidence threshold were both set to 0.1. The study concluded by recommending a hybrid ARM algorithm to be used for building MBA Applications. The outcome of this study when adopted by business ventures will lead to improved business decisions thereby helping to achieve customer retention. Keywords: Association rule mining, Business ventures, Data mining, Market basket analysis, Transactional data.

scholarly journals Association Rule Mining for Intrusion Detection System: A Survey

2019 ◽  
Vol 8 (1) ◽  
pp. 20-24
Author(s):  
D. Selvamani ◽  
V. Selvi
Keyword(s):  
Data Mining ◽  
Intrusion Detection ◽  
Association Rule ◽  
Association Rule Mining ◽  
Detection System ◽  
Market Basket Analysis ◽  
Rule Mining ◽  
Market Basket ◽  
Detection Systems ◽  
Large Sets

Many modern intrusion detection systems are based on data mining and database-centric architecture, where a number of data mining techniques have been found. Among the most popular techniques, association rule mining is one of the important topics in data mining research. This approach determines interesting relationships between large sets of data items. This technique was initially applied to the so-called market basket analysis, which aims at finding regularities in shopping behaviour of customers of supermarkets. In contrast to dataset for market basket analysis, which takes usually hundreds of attributes, network audit databases face tens of attributes. So the typical Apriori algorithm of association rule mining, which needs so many database scans, can be improved, dealing with such characteristics of transaction database. In this paper, a literature survey on the Association Rule Mining has carried out.

scholarly journals Implying Association Rule Mining and Market Basket Analysis for Knowing Consumer Behavior and Buying Pattern in Lockdown - A Data Mining Approach

2021 ◽  
Author(s):  
Anurag Sinha
Keyword(s):  
Association Rule ◽  
Association Rule Mining ◽  
Indian Market ◽  
Market Basket Analysis ◽  
Rule Mining ◽  
Innovation Development ◽  
Market Basket ◽  
Data Mining Approach ◽  
Profound Knowledge ◽  
Online Stores

Buyer practices have changed as individuals are figuring out how to live with the new truth of COVID-19. Take-out and conveyance orders have expanded, and our customer has added new items to their menu because of new client inclinations. With every one of the continuous changes, the customer had numerous unanswered inquiries, for example, Smartbridge has broad involvement with caf&eacute; innovation development Caf&eacute; TECHNOLOGY CAPABILITIES :Are the most famous items as yet unchanged after COVID? :Which are the most sold item blends now? :What is the acknowledgment of new things? :What are clients purchasing alongside new things? :How have liquor deals changed? The customer previously had reports that followed item deals and operational measurements, notwithstanding, there was a need to get a more profound knowledge into item examination. The customer expected to recognize what items and introductions were being sold all the more frequently, measure the acknowledgment of new items, and figure out what items clients buy together to improve advertising efforts, advancements, and deals. he E-business industry is filling immensely in the Indian market. The modest 4G web bundles in India clearly gives a push to these ventures. Thus, as Covid19 first hit in Quite a while, individuals got terrified to go out from their homes in light of the fact that, in their mind, it's a dread of Covid. They even wonder whether or not to go out to purchase fundamental (FMCG) products. Frenzy purchasing additionally has seen and to stay away from this dread of COVID-19, individuals are offering inclinations to the E-Commerce destinations to purchase fundamental products and a few clients are new which joined to purchase fundamental merchandise during this Pandemic Lockdown period. Numerous clients are moving their purchasing conduct from disconnected retail locations to online stores. This paper examines the customer buying pattern during lockdown.

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