Colour and Light in Berlin and Wrocław (Breslau) Department Stores Built between 1927 and 1930

This paper presents the theoretical assumptions and design praxis concerning colour schemes used in the multi-threaded Moderne, Streamline Moderne and Art Deco styles, which were used in Germany during the interwar period to design commercial facilities. We based our analysis on selected cases of department stores built in the years 1927–1930 in Berlin and Wrocław (Breslau at the time). Streamline Moderne and Art Deco, which was present in Germany alongside Expressionism, operated using a simple spatial structure that followed the precepts formulated by the Bauhaus: it featured rhythmically divided, disciplined facades clad in ceramics, sandstone or travertine, as well as large storefront windows with brass frames. These Modernist compositions were enriched with ceramic or brass cornices and friezes, overhangs and full-figure sculptures that were often gilded. The buildings’ interiors, designed following the principles of efficiency and functionality, had spatially accentuated and colour-marked entrance zones and grand, glazed courtyards that were given an expressive décor via ceramics, stone or exotic wood. The expression of these compositions was underscored by linear illumination and cascade-like chandeliers that formed light sculptures. In our paper, we also presented problems associated with the contemporary revitalisation and reconstruction of such buildings. We specifically focused on research findings that identified original ceramics production technologies and methods that allowed the recreation of the texture and colour of the facade of the A. Wertheim department store in Wrocław.

PENGARUH SUASANA TOKO DAN DISKON TERHADAP PEMBELIAN IMPULSIF PADA MATAHARI DEPARTMENT STORE PASAR BESAR MALANG

Seiring dengan meningkatnya kebutuhan fesyen di Indonesia, fenomena tersebut dimanfaatkan oleh para pelaku bisnis terutama bisnsi ritel. Dari banyak perusahaan retail yang masih berdiri dan bertahan hingga saat ini adalah Matahari Department Store. Matahari Department Store memiliki strategi dalam mempertahankan bisnisnya ialah dengan cara memiliki pengetahuan terhadap perilaku belanja konsumennya. Tujuan penelitian ini adalah untuk mengetahui pengaruh suasana toko dan diskon terhadap pembelian impulsif pada konsumen Matahari Department Store Pasar Besar. Teknik pengambilan sampel yang digunakan adalah Teknik accidental-purposive sampling dengan responden sampel berjumlah 100 orang. Hasil uji analisis regresi linier berganda menemukan bahwa suasana toko berpengaruh positif dan signifikan terhadap pembelian impulsif serta diskon berpengaruh positif dan signifikan terhadap pembelian impulsif pada Matahari Department Store Pasar Besar Malang.

Korrida i karliści. Wspomnienia Piotra Falkenhagena-Zaleskiego z podroży do Hiszpanii (1843)

Among the accounts of travels in Spain in the 1st half of the 19th century, there is a rather unknown memoir of Piotr Falkenhagen-Zaleski, written on the basis of his 1843 experiences. This exceptionally capable and flexible emigrant began his career in international trade, having successfully tried his hand at journalism and politics in the past. He became an employee at the Henry Hall department store in London, and then opened his own company of the same sort, establishing contacts in many European countries. The travel to Spain aimed at securing another contract. It appears that he did not achieve this goal. On the other hand, the stay behind the Pyrenees, mainly in Barcelona and Madrid, and the very travel from France to Spain allowed the Polish traveller to become familiar with two elements of the Spanish (political and cultural) reality through an incident with the Carlists and the corrida spectacle. He put those experiences in an interesting, although brief report from Spain.

Pengaruh Sale Promotion dan Store Atmosphere terhadap Impulsive Buying dengan Positive Emotion sebagai Variable Intervening pada Konsumen Matahari Department Store Yogyakarta

There is knowledge about the analysis of the influence of sales store atmosphere and sales promotion on impulse buying and positive emotion in Matahari Department Store Yogyakarta. Non-probability sampling method and purposive sampling technique using Matahari Department Store consumers as many as 100 consumers as respondents. The questionnaire which is the instrument in this study was analyzed using SPSS 25. The researcher took the result that positive emotion was not positively influenced by sales promotion. Positive emotion is positively influenced by store atmosphere. Impulse buying is not positively influenced by sales promotion. Impulsive buying is also not positively influenced by the store atmosphere. Meanwhile, impulsive buying is significantly influenced by the positive emotion variable. Keywords: Sale Promotion, Store Atmosphere, Positive Emotion, Impulsive Buying

Analisis Wacana Kritis Model Teun A. Van Dijk pada Iklan Ramayana Department Store

Ramayana Department Store advertisement is the advertisement which always visualized before and during Ramadan. Ramayana Department Store ads always shows the unique and impressive ads. One of the Ramayana Department Store advertisement which is mostly watched is “Bahagianya Adalah Bahagiaku”. Around 6.6 million viewers have watched the ads in Youtube channel. The reason is the ads can pull the audiences’s sympathy. The purpose of this research is to show the hidden meaning of the ads by showing its macro structure, super structure and micro structure. This is a descriptive qualitative research with Teun A. van Dijk model approach. The data will be discourses in the form of a dialogue carried out in the ads. The result of this study show that the ads has some elements of macro structure, super structure and micro structure.AbstrakIklan Ramayana Departement Store merupakan iklan yang selalu hadir menjelang dan selama Ramadan. Iklan tersebut selalu menghadirkan iklan yang unik, bahkan menyentuh hati. Salah satu iklan yang paling banyak ditonton berjudul “Bahagianya Adalah Bahagiaku”. Iklan tersebut sudah ditonton oleh sekitar 6,6 juta orang dalam kanal Youtube. Alasannya iklan tersebut menarik rasa simpati penonton. Tujuan penelitian ini untuk mengungkapkan makna tersembunyi di balik iklan Ramayana Department Store dengan mengungkapkan struktur makro, super struktur, dan struktur mikro. Penelitian ini merupakan penelitian kualitatif deskriptif dengan menggunakan pendekatan model Teun A. van Dijk. Data yang digunakan berupa dialog dalam iklan tersebut. Hasil penelitian menunjukkan bahwa iklan tersebut memiliki unsur struktur makro, super struktur, dan struktur mikro.

managing digital business infrastructure

Salah satu perusahaan yang mendapatkan berkah adalah perusahaan Information Communcation Technology (ICT), yang menyediakan layanan Internet. Dengan Work From Home (WFH), terjadi peningkatan trafik Data yang sangat berarti dari kawasan perumahan, namun dari kawasan perkantoran mengalami penurunan. Masyarakat menggunakan sinyal WiFi atau sinyal Operator Selular agar dapat belajar jarak-jauh, mengikuti Webinar, Video Conference, mengkases informasi dan konten hiburan serta games. Namun perusahaan yang bergerak dibidang jasa retail seperti mall/department store mengalami kerugian yang sangat besar, demikian pula dengan perusahaan transportasi.

US retail trade to settle in 2022 after a buoyant 2021

Significance Department store and speciality retailers head into December, the month that makes or breaks their annual profits, in better shape than for many years. Raising profitability, the pandemic accelerated the shuttering of unprofitable stores, expanded e-commerce and tightened inventory management. Revenue was boosted by consumers spending more on goods and less on in-person services during lockdowns Impacts Newfound pricing power is helping retailers offset rising labour, shipping and stock costs. Inflation will disproportionately inflate sales values compared with sales volumes. Surveys suggest that consumers think the pandemic has permanently changed shopping habits more than retailers.