A Case Study on ISO 9001 Certification for an Automotive Company in Malaysia

2015 ◽  
Vol 21 (6) ◽  
pp. 1948-1951
Author(s):  
Ker Hsin Ong ◽  
Sin Yin Teh ◽  
Keng Lin Soh ◽  
Wei Lin Teoh
Keyword(s):  
Iso 9001 ◽  
Automotive Company

scholarly journals The impact of the IS on the effectiveness of the sales funnel management as a part of CRM in an automotive company

2016 ◽  
Vol 4 (2) ◽  
pp. 74-92
Author(s):  
Tanja Grublješič ◽  
Nejc Čampa
Keyword(s):  
Business Environment ◽  
Customer Relationship ◽  
Case Study Analysis ◽  
Automotive Company ◽  
Mere Existence ◽  
Measures Of Effectiveness ◽  
Sales Funnel ◽  
The Impact

Sales Funnel Management (SFM) as a part of the Customer Relationship Management (CRM) is of great importance in the automotive industry when the companies want to attract new customers and retain the existing ones. Due to the complex and changing business environment customers are becoming more and more demanding and less loyal to their current brands. Existing research has shown that IT/IS play a crucial role throughout the execution of the CRM activities. However, the mere existence of an IS in a company is not enough. The ability and willingness of companies to use these IS in a sufficient manner plays a key role in the success and failure of CRM activities. Therefore, the objective of the article is to show how the role of the IS impacts on the effectiveness of the SFM through conducting a case study analysis in a leading German automotive company. The results show that IS has an important impact on improvements in execution of all phases of SFM and importantly contributes to primary goals and measures of effectiveness of the SFM in the automotive company, which are the increased number of vehicles sold and the lowest possible cost per vehicle sold, as well as higher level of customer satisfaction.

Managing the Standardization Knowledge Codification Paradox

2020 ◽  
pp. 168-197
Author(s):  
Hiam Serhan ◽  
Doudja Saïdi-Kabeche
Keyword(s):  
Knowledge Management ◽  
Business Models ◽  
Iso 9001 ◽  
Activity Systems ◽  
Content Structure ◽  
Managerial Skills ◽  
Knowledge Codification ◽  
Internal Knowledge

In a connected society and organizations working with digitized business models, standards will have more important roles than ever in shaping activity systems content, structure, and governance. While the standardization conformity/innovation duality has received great attention in literature, little research has been done on the role of managers in managing the tensions of knowledge codification required during ISO 9001 standard implementation. By utilizing Danone's Networking Attitude experience as a case study, the authors address this gap by exploring how managerial skills and practices were used to overcome the cognitive and emotional tensions related to internal knowledge codification, transfer, and use. The main contribution is to elucidate the role of managers in resolving these paradoxes and creating innovation capabilities. Further, they demonstrate the mutually beneficial relationship between knowledge codification and innovation if knowledge management is approached more as an evolving pragmatic knowing than a technical means that may create rigidity and resistance.

scholarly journals Impact of upgrading iso 9001:2008 to ISO 9001:2015 on internal rejects in automotive company

2019 ◽  
Vol 508 ◽  
pp. 012102
Author(s):  
Afriyuddin ◽  
Diky Herdiawan ◽  
Humiras Hardi Purba ◽  
Hasbullah
Keyword(s):  
Iso 9001 ◽  
Automotive Company
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