The Effect of Roundedness of Numeric Information on Product Evaluation: The Moderating Role of Consumption Goal

Moon-Yong Kim; Jungho Park

doi:10.1166/asl.2017.9714

The Effect of Roundedness of Numeric Information on Product Evaluation: The Moderating Role of Consumption Goal

Advanced Science Letters ◽

10.1166/asl.2017.9714 ◽

2017 ◽

Vol 23 (10) ◽

pp. 9412-9415

Author(s):

Moon-Yong Kim ◽

Jungho Park

Keyword(s):

Product Evaluation ◽

Numeric Information ◽

Moderating Role

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The Influence of Corporate Image Association on Consumer Product Evaluation: The Moderating Role of Cognitive Style

Journal of Product Research ◽

10.36345/kacst.2017.35.2.013 ◽

2017 ◽

Vol 35 (2) ◽

pp. 103-115

Author(s):

Hur, Chung ◽

Chan-Koo, Yeo

Keyword(s):

Cognitive Style ◽

Product Evaluation ◽

Corporate Image ◽

Consumer Product ◽

Moderating Role

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Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation

Journal of Business Ethics ◽

10.1007/s10551-017-3572-9 ◽

2017 ◽

Vol 156 (3) ◽

pp. 737-758 ◽

Cited By ~ 7

Author(s):

Vera Herédia-Colaço ◽

Rita Coelho do Vale ◽

Sofia B. Villas-Boas

Keyword(s):

Fair Trade ◽

Product Evaluation ◽

Brand Familiarity ◽

Consumer Expertise ◽

Cross Country ◽

Moderating Role

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The Bidirectional Relationship Between Country Image and Product Evaluation: The Mediating Role of Brand Image and the Moderating role of Consumer Nationality

Journal of International Consumer Marketing ◽

10.1080/08961530.2018.1466227 ◽

2019 ◽

Vol 31 (1) ◽

pp. 2-21

Author(s):

Diana Escandon-Barbosa ◽

Josep Rialp-Criado

Keyword(s):

Brand Image ◽

Product Evaluation ◽

Country Image ◽

Mediating Role ◽

Bidirectional Relationship ◽

Moderating Role

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The effect of scarcity on product evaluation: Moderating role of mood and argument quality

PsycEXTRA Dataset ◽

10.1037/e621092012-154 ◽

2009 ◽

Author(s):

Seung-Yun Lee ◽

Ashesh Mukherjee

Keyword(s):

Product Evaluation ◽

Argument Quality ◽

Moderating Role

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Corporate Social Responsibility and Product Evaluation: The Moderating Role of Brand Familiarity

Corporate Social Responsibility and Environmental Management ◽

10.1002/csr.1297 ◽

2012 ◽

Vol 20 (4) ◽

pp. 245-256 ◽

Cited By ~ 29

Author(s):

Liyanage Chamila Roshani Perera ◽

Jayawickrama Withanage Dushan Chaminda

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Product Evaluation ◽

Brand Familiarity ◽

Corporate Social ◽

Moderating Role

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The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation

Journal of Consumer Research ◽

10.1086/209476 ◽

1996 ◽

Vol 23 (3) ◽

pp. 177 ◽

Cited By ~ 216

Author(s):

Laura A. Peracchio ◽

Alice M. Tybout

Keyword(s):

Prior Knowledge ◽

Product Evaluation ◽

Moderating Role

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The Influence of Ethnocentrism on Foreign Product Evaluation and Moderating Role of Brand Globalness and Brand Image in Germany

Koreanische Zeitschrift fuer Wirtschaftswissenschaften ◽

10.18237/kdgw.2016.34.3.017 ◽

2016 ◽

Vol 34 (3) ◽

pp. 17-36

Author(s):

Sang-Min Nam

Keyword(s):

Brand Image ◽

Product Evaluation ◽

Foreign Product ◽

Moderating Role

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The effect of geographic indication in advertising background pictures on product evaluation: The moderating role of familiarity

Asian Journal Of Social Psychology ◽

10.1111/ajsp.12117 ◽

2015 ◽

Vol 19 (2) ◽

pp. 163-169 ◽

Cited By ~ 3

Author(s):

Yeung-Jo Kim ◽

Sie-Yeoun Song ◽

Junsang Yeo

Keyword(s):

Product Evaluation ◽

Moderating Role

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The Effect of Mental Simulation on Product Evaluation: Moderating Role of Involvement and Need for Cognition

10.46775/jgbr.2021.33.2.01 ◽

2021 ◽

Vol 33 (2) ◽

pp. 1-16

Author(s):

Eunhee Nam ◽

Jihye Park

Keyword(s):

Need For Cognition ◽

Product Evaluation ◽

Mental Simulation ◽

Moderating Role

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The Effects of the Symbol Size on the Product Evaluation: The Moderating Role of Brand Strength and Regulatory Focus

Journal of Product Research ◽

10.36345/kacst.2011.29.5.006 ◽

2011 ◽

Vol 29 (5) ◽

pp. 57-67

Author(s):

park jong chul

Keyword(s):

Regulatory Focus ◽

Product Evaluation ◽

Brand Strength ◽

Moderating Role ◽

Symbol Size

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