The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation

Laura A. Peracchio; Alice M. Tybout

doi:10.1086/209476

The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation

Journal of Consumer Research ◽

10.1086/209476 ◽

1996 ◽

Vol 23 (3) ◽

pp. 177 ◽

Cited By ~ 216

Author(s):

Laura A. Peracchio ◽

Alice M. Tybout

Keyword(s):

Prior Knowledge ◽

Product Evaluation ◽

Moderating Role

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The Influence of Corporate Image Association on Consumer Product Evaluation: The Moderating Role of Cognitive Style

Journal of Product Research ◽

10.36345/kacst.2017.35.2.013 ◽

2017 ◽

Vol 35 (2) ◽

pp. 103-115

Author(s):

Hur, Chung ◽

Chan-Koo, Yeo

Keyword(s):

Cognitive Style ◽

Product Evaluation ◽

Corporate Image ◽

Consumer Product ◽

Moderating Role

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Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation

Journal of Business Ethics ◽

10.1007/s10551-017-3572-9 ◽

2017 ◽

Vol 156 (3) ◽

pp. 737-758 ◽

Cited By ~ 7

Author(s):

Vera Herédia-Colaço ◽

Rita Coelho do Vale ◽

Sofia B. Villas-Boas

Keyword(s):

Fair Trade ◽

Product Evaluation ◽

Brand Familiarity ◽

Consumer Expertise ◽

Cross Country ◽

Moderating Role

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The Bidirectional Relationship Between Country Image and Product Evaluation: The Mediating Role of Brand Image and the Moderating role of Consumer Nationality

Journal of International Consumer Marketing ◽

10.1080/08961530.2018.1466227 ◽

2019 ◽

Vol 31 (1) ◽

pp. 2-21

Author(s):

Diana Escandon-Barbosa ◽

Josep Rialp-Criado

Keyword(s):

Brand Image ◽

Product Evaluation ◽

Country Image ◽

Mediating Role ◽

Bidirectional Relationship ◽

Moderating Role

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The effect of scarcity on product evaluation: Moderating role of mood and argument quality

PsycEXTRA Dataset ◽

10.1037/e621092012-154 ◽

2009 ◽

Author(s):

Seung-Yun Lee ◽

Ashesh Mukherjee

Keyword(s):

Product Evaluation ◽

Argument Quality ◽

Moderating Role

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Moderating Role of Prior Knowledge on the Relationship between Mobile Travel Application Characteristics and Behavioral Intention

Journal of Tourism and Leisure Research ◽

10.31336/jtlr.2020.9.32.9.115 ◽

2020 ◽

Vol 32 (9) ◽

pp. 115-134

Author(s):

Kyung-Sik Woo ◽

Soo-Kil Yeum

Keyword(s):

Prior Knowledge ◽

Behavioral Intention ◽

Application Characteristics ◽

The Relationship ◽

Moderating Role

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Corporate Social Responsibility and Product Evaluation: The Moderating Role of Brand Familiarity

Corporate Social Responsibility and Environmental Management ◽

10.1002/csr.1297 ◽

2012 ◽

Vol 20 (4) ◽

pp. 245-256 ◽

Cited By ~ 29

Author(s):

Liyanage Chamila Roshani Perera ◽

Jayawickrama Withanage Dushan Chaminda

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Product Evaluation ◽

Brand Familiarity ◽

Corporate Social ◽

Moderating Role

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Examining the moderating role of prior knowledge in the relationship between destination experiences and tourist satisfaction

Journal Of Vacation Marketing ◽

10.1177/1356766715618996 ◽

2016 ◽

Vol 22 (4) ◽

pp. 320-334 ◽

Cited By ~ 2

Author(s):

Songshan (Sam) Huang ◽

Amin Afsharifar ◽

Robert van der Veen

Keyword(s):

Prior Knowledge ◽

Tourist Satisfaction ◽

The Relationship ◽

Moderating Role

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What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement

Journal of Business Research ◽

10.1016/s0148-2963(99)00078-8 ◽

2001 ◽

Vol 53 (2) ◽

pp. 93-102 ◽

Cited By ~ 34

Author(s):

Jean-Charles Chebat ◽

Mathieu Charlebois ◽

Claire Gélinas-Chebat

Keyword(s):

Prior Knowledge ◽

Moderating Role

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The Effect of Roundedness of Numeric Information on Product Evaluation: The Moderating Role of Consumption Goal

Advanced Science Letters ◽

10.1166/asl.2017.9714 ◽

2017 ◽

Vol 23 (10) ◽

pp. 9412-9415

Author(s):

Moon-Yong Kim ◽

Jungho Park

Keyword(s):

Product Evaluation ◽

Numeric Information ◽

Moderating Role

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The Influence of a Combination of ‘Country of Brand’ and ‘Country of Manufacture’ in Advertising - Moderating Role of Prior Knowledge

Advertising Research ◽

10.16914/ar.2015.107.90 ◽

2015 ◽

Vol 107 ◽

pp. 90

Author(s):

Myoung-Chun Lee ◽

Jun-Min Cui ◽

Yo-Han Kim

Keyword(s):

Prior Knowledge ◽

Moderating Role

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