Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation
2017 ◽
Vol 156
(3)
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pp. 737-758
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Keyword(s):
2012 ◽
Vol 20
(4)
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pp. 245-256
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Keyword(s):
2017 ◽
pp. 85-96
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2002 ◽
Vol 31
(2)
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pp. 1-15
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Keyword(s):
1992 ◽
Vol 25
(3)
◽
pp. 251-262
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2014 ◽
Vol 20
(2)
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pp. 219-239
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2019 ◽
Vol 31
(1)
◽
pp. 2-21
Keyword(s):