Testing a Culture-Specific Extension of Objectification Theory Regarding African American Women's Body Image

Objectification theory has emphasized objectification in terms of body shape and size. African American women may expect to be evaluated on additional physical attributes such as skin tone. Therefore, we extended previous research on objectification theory by adding separate measures of skin-tone concerns in a survey of 117 African American women. Results from a series of path analyses revealed that as hypothesized, habitual body monitoring of skin tone predicted specific skin-tone dissatisfaction as well as general shame regarding body shape and size. Contrary to theoretical predictions, self-objectification did not mediate links between habitual monitoring (of skin tone or of body size and shape) and body dissatisfaction. In terms of objectification theory, results suggest that skin tone is a relevant dimension of habitual body monitoring and dissatisfaction for some African American women.