A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products

Like Cinderella, many repurposed products involve a biographical transformation, from a tattered past identity (e.g., an old airbag) to a product with a valuable but different new identity (e.g., a backpack made from an airbag). In this article, the authors argue that marketers should help customers infer such product stories by highlighting the products’ tattered past identities. Three field experiments and four controlled experiments show that making a product’s past identity salient boosts demand across a variety of repurposed products. This is because past identity salience induces narrative thoughts about these products’ biographies, which in turn allows customers to feel special. Results also suggest that this strategy of past identity salience needs to be particularly well-crafted for products with easily discernible past identities. These findings highlight a promising new facet of storytelling (i.e., stories that customers self-infer in response to minimal marketer input); create new opportunities for promoting products with a prior life; and deliver detailed guidance for the largely unexplored, growing market for upcycled and recycled products.

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Scalable Protocols Offer Efficient Design for Field Experiments

Political Analysis ◽

10.1093/pan/mpi015 ◽

2005 ◽

Vol 13 (3) ◽

pp. 233-252 ◽

Cited By ~ 35

Author(s):

David W. Nickerson

Keyword(s):

External Validity ◽

Field Experiments ◽

Design Principles ◽

Efficient Design ◽

Controlled Experiments ◽

Statistical Efficiency ◽

Voter Mobilization ◽

Treatment Matching ◽

The Face ◽

Scalable Protocols

Experiments conducted in the field allay concerns over external validity but are subject to the pitfalls of fieldwork. This article proves that scalable protocols conserve statistical efficiency in the face of problems implementing the treatment regime. Three designs are considered: randomly ordering the application of the treatment; matching subjects into groups prior to assignment; and placebo-controlled experiments. Three examples taken from voter mobilization field experiments demonstrate the utility of the design principles discussed.

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Phenology of Apothecium Production in Populations of Monilinia vaccinii-corymbosi from Early- and Late-Maturing Blueberry Cultivars

Phytopathology ◽

10.1094/phyto.1997.87.2.218 ◽

1997 ◽

Vol 87 (2) ◽

pp. 218-223 ◽

Cited By ~ 24

Author(s):

Jeffrey S. Lehman ◽

Peter V. Oudemans

Keyword(s):

Field Experiments ◽

Shoot Elongation ◽

Separate Experiment ◽

Controlled Experiments ◽

Fungal Population ◽

Development Times ◽

Host Phenology ◽

Fungal Populations ◽

Artificial Inoculations ◽

Average Development

Pseudosclerotia were evaluated for differences in timing of apothecium development in four controlled experiments conducted over a 2-year period. In a separate experiment, conidia from 10 randomly selected isolates from both of the fungal populations were used to inoculate open flowers. Germination of pseudosclerotia produced from these artificial inoculations also was evaluated. The timing and rate of shoot elongation for cvs. Weymouth and Jersey were assessed in one greenhouse and two field experiments. Average development times for the fungal population from cv. Weymouth were 8 to 15 days earlier or 33 to 42% less than those for the population from cv. Jersey. The fungal population from Weymouth also exhibited less variation in development times for each developmental stage measured. Similarly, germination of pseudosclerotia produced in artificial inoculations differed between populations. On average, pseudosclerotia derived from the Weymouth population produced apothecia 16 days earlier. During spring 1995 and 1996, vegetative and truss buds on cv. Weymouth developed 4 to 16 days earlier than those on cv. Jersey. These results demonstrate that M. vaccinii-corymbosi exhibits variation in timing of pseudosclerotia germination and apothecium development within and between populations. We hypothesize that differences observed in the timing of apothecium development are related to the fitness of the populations on their original host cultivars and were selected by host phenology.

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Electron Microscopy of the Shape of Small Metal Particles

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100079024 ◽

1977 ◽

Vol 35 ◽

pp. 300-301

Author(s):

M. Jose Yacaman

Keyword(s):

Electron Microscopy ◽

Metal Particle ◽

Field Experiments ◽

Size Range ◽

Dark Field ◽

Metal Particles ◽

Bragg Condition ◽

Crystal Particle ◽

Small Metal Particle ◽

Small Metal Particles

In the Study of small metal particles the shape is a very Important parameter. Using electron microscopy Ino and Owaga(l) have studied the shape of twinned particles of gold. In that work electron diffraction and contrast (dark field) experiments were used to produce models of a crystal particle. In this work we report a method which can give direct information about the shape of an small metal particle in the amstrong- size range with high resolution. The diffraction pattern of a sample containing small metal particles contains in general several systematic and non- systematic reflections and a two-beam condition can not be used in practice. However a N-beam condition produces a reduced extinction distance. On the other hand if a beam is out of the bragg condition the effective extinction distance is even more reduced.

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