Social Class and Commercial Bank Credit Card Usage

1969 ◽  
Vol 33 (1) ◽  
pp. 71-78 ◽  
Author(s):  
H. Lee Mathews ◽  
John W. Slocum
Keyword(s):  
Social Class ◽  
Commercial Bank ◽  
Market Segmentation ◽  
Credit Card ◽  
Bank Credit ◽  
Behavior Patterns ◽  
Purchasing Behavior ◽  
Use Patterns ◽  
Credit Card Usage

Relationships between an individual's social class and his purchasing behavior in using a commercial bank credit card are described in this article. Important card-use patterns with market segmentation implications were found. Membership in a social class influences patterns of credit card usage. Convenience and installment use of cards tend to vary by social class in a manner consistent with previous studies of social class behavior patterns.

A Rejoinder to “Social Class or Income?”

1972 ◽  
Vol 36 (1) ◽  
pp. 69-70
Author(s):  
H. Lee Mathews ◽  
John W. Slocum
Keyword(s):  
Social Class ◽  
Commercial Bank ◽  
Credit Card ◽  
Consumer Credit ◽  
Bank Credit ◽  
Credit Card Usage

The authors offer a rejoinder to Professor Curtis's comment on their articles, “Social Class and Commercial Bank Credit Card Usage,” and “Social Class and Income as Indicators of Consumer Credit Behavior.”

Social Class and Commercial Bank Credit Card Usage

1969 ◽  
Vol 33 (1) ◽  
pp. 71 ◽  
Author(s):  
H. Lee Mathews ◽  
John W. Slocum
Keyword(s):  
Social Class ◽  
Commercial Bank ◽  
Credit Card ◽  
Bank Credit ◽  
Credit Card Usage

Social Class and Income as Indicators of Consumer Credit Behavior

1970 ◽  
Vol 34 (2) ◽  
pp. 69-74 ◽  
Author(s):  
John W. Slocum ◽  
H. Lee Mathews
Keyword(s):  
Social Class ◽  
Commercial Bank ◽  
Market Segmentation ◽  
Credit Card ◽  
Consumer Credit ◽  
Income Level ◽  
Bank Credit ◽  
Research Findings

The concept of social class as the best market segmentation variable needs to be critically re-examined. This article presents research findings drawn from a study of commercial bank credit card holders suggesting that social class is not a better indicator of consumer credit behavior than income level.

Life Style Patterns and Commercial Bank Credit Card Usage

1971 ◽  
Vol 35 (2) ◽  
pp. 35-41 ◽  
Author(s):  
Joseph T. Plummer
Keyword(s):  
Commercial Bank ◽  
Life Style ◽  
Credit Card ◽  
Bank Credit ◽  
Male And Female ◽  
Community Activities ◽  
Bank Card ◽  
Credit Card Usage

Are commercial bank card users more involved in community activities? Are male and female users interested in new trends? What role do charge cards play in the user's life style? What are the aspirations of card users? Life style research is utilized in this study to provide new insights into ways of marketing and advertising bank charge cards.

scholarly journals Perceived Value dan Loyalitas Pengguna Kartu Kredit: Peran Kepuasan Sebagai Variabel Pemediasi

2019 ◽  
Vol 4 (2) ◽  
pp. 228
Author(s):  
Dhian Wahyuni ◽  
Ihsanuddin Ihsanuddin
Keyword(s):  
Commercial Bank ◽  
Credit Card ◽  
Structural Equation ◽  
Research Study ◽  
Perceived Value ◽  
Equation Model ◽  
Mediating Effect ◽  
Bank Credit ◽  
Behavioral Loyalty ◽  
Banda Aceh

The research study aims to investigate the effect of perceived value on customer satisfaction and its impact on the behavioral loyalty of commercial bank credit card users in Banda Aceh. The research sample are 132 credit card users taken by random sampling. Data collection uses a questionnaire, and then the data is analyzed by statistical means of structural equation model (SEM) AMOS 21. The study found that perceived value has a positive and significant effect on satisfaction and loyalty of commercial bank credit card users. The satisfaction also has a positive and significant effect on loyalty of credit card users. The existence of satisfaction strengthens the influence of perceived value on loyalty of credit card users. The mediating effect of satisfaction as an intervening variable between the perceived value and loyalty is partial mediation.

Study on Risk Management of Commercial Bank Credit Card of China

2011 ◽  
Vol 6 (9) ◽  
pp. 186-191
Author(s):  
Baosen Wang ◽  
Xiaojun Ma ◽  
Yunfeng Cui
Keyword(s):  
Risk Management ◽  
Commercial Bank ◽  
Credit Card ◽  
Bank Credit
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