Life Style Patterns and Commercial Bank Credit Card Usage
Keyword(s):
Are commercial bank card users more involved in community activities? Are male and female users interested in new trends? What role do charge cards play in the user's life style? What are the aspirations of card users? Life style research is utilized in this study to provide new insights into ways of marketing and advertising bank charge cards.
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Keyword(s):
1979 ◽
Vol 7
(1-2)
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pp. 40-47
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Keyword(s):
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