Marketing Literature Review

1987 ◽  
Vol 51 (2) ◽  
pp. 121-133
Author(s):  
Paul S. Speck
Keyword(s):  
Literature Review ◽  
Data Base ◽  
Line Search ◽  
Marketing Literature ◽  
On Line ◽  
Business Data ◽  
Selection Of

This section is based on a selection of article abstracts from a comprehensive business literature data base. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the data base. JM wishes to thank Data Courier Inc for use of the ABI/INFORM business data base. Each entry has an identifying number. Cross-references appear immediately under each subject heading. Requests for specific articles should be directed to the specific publication named or to Data Courier Inc. (800/626–2823). Abstracts of the articles are contained in the ABI/INFORM data base which is available through many on-line search vendors.

Marketing Literature Review

2000 ◽  
Vol 64 (3) ◽  
pp. 102-114
Author(s):  
Myron Leonard
Keyword(s):  
Literature Review ◽  
Database Marketing ◽  
Marketing Literature ◽  
Additional Information ◽  
Ann Arbor ◽  
Literature Database ◽  
Selection Of

This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM thanks UMI for use of the ABI/INFORM business database. Each entry has an identifying number. Cross-references appear immediately under each subject heading. The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by UMI. For additional information about access to the database or about obtaining photocopies of the articles abstracted here, please call (800) 626-2823 or write to UMI, 300 N. Zeeb Rd., Ann Arbor, MI 48106.

scholarly journals An Algorithm for Variable-Length Proper-Name Compression

1970 ◽  
Vol 3 (4) ◽  
pp. 257 ◽  
Author(s):  
James L. Dolby
Keyword(s):  
Data Base ◽  
Line Search ◽  
Proper Names ◽  
Equivalence Classes ◽  
Variable Length ◽  
Important Requirement ◽  
Proper Name ◽  
Name Matching ◽  
On Line ◽  
And Storage

<p><span>Viable on-line search systems require reasonable capabilities to automatically detect (and hopefully correct) variations between request format and stored format. </span><span>An </span><span>important requirement is the solution of the problem </span><span>of </span><span>matching proper names, not only because both input specifications and storage specifications are subject to error, </span><span>but </span><span>also because various transliteration schemes </span><span>exist </span><span>and can provide variant proper name forms in the same data base. This paper reviews several proper name matching </span><span>schemes </span><span>and provides an updated version of these schemes which tests out nicely on the proper name equivalence classes of a suburban telephone book. </span><span>An </span><span>appendix lists the corpus </span><span>of </span><span>names used for algorithm test.</span></p>

Marketing Literature Review

2000 ◽  
Vol 64 (2) ◽  
pp. 109-121
Author(s):  
Myron Leonard
Keyword(s):  
Literature Review ◽  
Database Marketing ◽  
Marketing Literature ◽  
Additional Information ◽  
Ann Arbor ◽  
Literature Database ◽  
Selection Of

This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM thanks UMI for use of the ABI/INFORM business database. Each entry has an identifying number. Cross-references appear immediately under each subject heading. The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by UMI. For additional information about access to the database or about obtaining photocopies of the articles abstracted here, please call (800) 626-2823 or write to UMI, 300 N. Zeeb Rd., Ann Arbor, MI 48106.

Marketing Literature Review

2003 ◽  
Vol 67 (1) ◽  
pp. 116-128
Author(s):  
Myron Leonard
Keyword(s):  
Literature Review ◽  
Database Marketing ◽  
Marketing Literature ◽  
Literature Database ◽  
Selection Of

This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from more than 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. Each entry has an identifying number. Cross-references appear immediately under each subject heading.

Marketing Literature Review

2002 ◽  
Vol 66 (2) ◽  
pp. 142-155 ◽  
Author(s):  
Myron Leonard
Keyword(s):  
Literature Review ◽  
Database Marketing ◽  
Marketing Literature ◽  
Additional Information ◽  
Ann Arbor ◽  
Literature Database ◽  
Selection Of

This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from more than 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. Each entry has an identifying number. Cross-references appear immediately under each subject heading. The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by ProQuest Information and Learning. For additional information about access to the database or about obtaining photocopies of the articles abstracted here, please call (800) 521-0600 or write to ProQuest, 300 N. Zeeb Rd., Ann Arbor, MI 48106.

Marketing Literature Review

2002 ◽  
Vol 66 (1) ◽  
pp. 108-119
Author(s):  
Myron Leonard
Keyword(s):  
Literature Review ◽  
Database Marketing ◽  
Marketing Literature ◽  
Additional Information ◽  
Ann Arbor ◽  
Literature Database ◽  
Selection Of

This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from more than 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. Each entry has an identifying number. Cross-references appear immediately under each subject heading. The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by ProQuest Information and Learning. For additional information about access to the database or about obtaining photocopies of the articles abstracted here, please call (800) 521-0600 or write to ProQuest, 300 N. Zeeb Rd., Ann Arbor, MI 48106.

Marketing Literature Review

1993 ◽  
Vol 57 (1) ◽  
pp. 111-126
Author(s):  
Myron Leonard
Keyword(s):  
Literature Review ◽  
Database Marketing ◽  
Marketing Literature ◽  
Additional Information ◽  
Literature Database ◽  
Selection Of

This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM wishes to thank Data Courier Inc. for use of the ABI/INFORM business database. Each entry has an identifying number. Cross-references appear immediately under each subject heading. The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by UMI/Data Courier, Inc. For additional information about access to the database or about obtaining photocopies of the articles abstracted below, please call (800) 626-2823 or write to UMI/Data Courier, Inc., 620 South Fifth Street, Louisville, KY 40202. Each article costs $10.75. Customers with deposit accounts of $200 or more pay $8.75 per article.

Marketing Literature Review

2002 ◽  
Vol 66 (3) ◽  
pp. 128-140
Author(s):  
Myron Leonard
Keyword(s):  
Literature Review ◽  
Database Marketing ◽  
Marketing Literature ◽  
Additional Information ◽  
Ann Arbor ◽  
Literature Database ◽  
Selection Of

This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from more than 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. Each entry has an identifying number. Cross-references appear immediately under each subject heading. The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by ProQuest Information and Learning. For additional information about access to the database or about obtaining photocopies of the articles abstracted here, please call (800) 521-0600 or write to ProQuest, 300 N. Zeeb Rd., Ann Arbor, MI 48106.

Marketing Literature Review

2003 ◽  
Vol 67 (2) ◽  
pp. 140-150
Author(s):  
Myron Leonard
Keyword(s):  
Literature Review ◽  
Database Marketing ◽  
Marketing Literature ◽  
Literature Database ◽  
Selection Of

This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from more than 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. Each entry has an identifying number. Cross-references appear immediately under each subject heading.

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