scholarly journals Consumer Insights: A Turning Point for Marketing Research Education

2021 ◽  
pp. 027347532110464
Author(s):  
Adam J. Mills ◽  
Joseph F. Hair
Keyword(s):  
Turning Point ◽  
Marketing Research ◽  
Research Education

scholarly journals Museums and museology in Denmark in the twenty-first century

1970 ◽  
pp. 89-95
Author(s):  
Vinnie Nørskov
Keyword(s):  
Turning Point ◽  
Legal Framework ◽  
First Century ◽  
Research Education ◽  
Twenty First Century

The article discusses the role of the legal framework in Denmark in the development of Danish museums and identifies a shift in the administration through a new museum act implemented in 2002 as a turning point through the establishment of an agency under the Ministry of Culture. At the same time museology was strengthened at the universities and since then research, education and museum practices have been focusing on improving the role of museums for visitors and for society.

Marketing research education in the Big Data era

2019 ◽  
Vol 61 (3) ◽  
pp. 233-235
Author(s):  
Leo Paas
Keyword(s):  
Big Data ◽  
Market Research ◽  
Marketing Research ◽  
Decision Makers ◽  
Research Education ◽  
Marketing Managers ◽  
Analytical Results ◽  
Transactional Data

The excellent and timely Nunan and Di Domenico International Journal of Market Research (IJMR) paper addressed the stagnant state of many marketing research courses. Following up on this contribution, I will propose some specific changes for enhancing relevance of marketing research curricula, emphasizing transactional data and Big Data. Moreover, I will propose that marketing research education should develop analysts who can convert data into advice for decision makers and we should educate marketing managers to become more quantitatively oriented to ensure they can base their decisions on data and analytical results.

The Marketing Practitioner as Political Actor

1983 ◽  
Vol 2 (1) ◽  
pp. 82-99 ◽  
Author(s):  
Michael R. Pearce
Keyword(s):  
Marketing Research ◽  
Political Actor ◽  
Research Education ◽  
The Public ◽  
Public Arena ◽  
Marketing Practitioner ◽  
And Coping

In recent years, managers have been confronted with an increasing number of public attacks on their marketing practices. This paper describes a managerial approach for anticipating and coping with such attacks. Further, some observations are offered about general trends affecting the public arena of marketing and the implications of these trends for marketing research, education, and practice.

Integrating Internet Technology in Marketing Research Education

2002 ◽  
Vol 12 (3) ◽  
pp. 25-34 ◽  
Author(s):  
Naresh K. Malhotra ◽  
Ashutosh Dixit ◽  
Can Uslay
Keyword(s):  
Marketing Research ◽  
Internet Technology ◽  
Research Education
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