Organizational Citizenship Behaviour Creating Competitive Advantage in Indian Health Care Industry: The Moderating Role of HR Practices

2018 ◽  
Vol 19 (5) ◽  
pp. 1275-1289 ◽  
Author(s):  
Sunil Ranjhan ◽  
Eeman Mallick
Keyword(s):  
Health Care ◽  
Competitive Advantage ◽  
Organizational Citizenship ◽  
Structural Equation ◽  
Health Care Organizations ◽  
Validity And Reliability ◽  
Indian Health ◽  
Hr Practices ◽  
Moderating Role

The present study aims to explore the role of organizational citizenship behaviour (OCB) in creating competitive advantage for Indian health care organizations through the moderating role of HR practices. OCB, also termed as the ‘good soldier syndrome’, includes prosocial behaviours such as punctuality, helping others, innovation and volunteering, and it has been found to be critical for organizational effectiveness, creating competitive advantage for firms. The role of HRM is significant in building and sustaining these organizational capabilities through network building to enhance organizational productivity. A survey was conducted among 501 respondents from 15 health care organizations in India. Validity and reliability tests with established scales of OCB, competitive advantage and HR practices were also performed. The data were analysed using structural equation modelling. The results thus obtained have indicated a positive relation between OCB and competitive advantage significantly moderated by HR practices which have a buffering effect on the relationship between OCB and competitive advantage. The empirical findings strengthen the commitment for such initiatives in addressing the challenge of seamless organizational functioning in bringing harmony amidst diversity in the present organizational scenario creating competitive advantage for firms.

scholarly journals Strategic HRM and competitiveness of Hotels in the Central Region of Ghana: the Mediating role of employee competencies

2020 ◽  
Vol 2 (2) ◽  
pp. 82-104
Author(s):  
Felix Kwame Opoku
Keyword(s):  
Competitive Advantage ◽  
Central Region ◽  
Structural Equation ◽  
Hospitality Industry ◽  
Sustainable Competitive Advantage ◽  
Mediating Role ◽  
Hr Practices ◽  
Strategic Hrm ◽  
Employee Competencies

The main purpose of this study was to examine the effect of strategic HR practices on the competitiveness of hotels in the Central Region of Ghana. A secondary objective was to assess the mediating role of employee competencies on the link between strategic HR practices and competitive advantage. The study adopted an explanatory research design, using a purely quantitative approach. The target population comprised of all managers of registered hotels in the Central Region of Ghana. Data were collected through a self-administered survey questionnaire. The available data were analyzed using Structural Equation Modelling. It was established that strategic HRM practices have a positive influence on employee competencies, which in turn has a significant positive effect on competitive advantage. As a consequence, it was concluded that internal capabilities and competencies are the major sources of sustainable competitive advantage in the hospitality industry in Ghana. The effect of strategic HR practices on competitive advantage was, however, found to be insignificant. These findings require managers in the hospitality industry to continuously employ strategic HR practices such as training and development activities, linking incentive pay to performance, providing staff with a flexible compensation structure and promoting skill-based pay elements in employees’ pay package.

The Social Dilemma Perspective on Psychological Contract Fulfilment and Organizational Citizenship Behaviour

2011 ◽  
Vol 7 (1) ◽  
pp. 125-151 ◽  
Author(s):  
Chih-Ting Shih ◽  
Shyh-Jer Chen
Keyword(s):  
Organizational Citizenship ◽  
Psychological Contract ◽  
Structural Equation ◽  
Social Dilemma ◽  
Psychological Contracts ◽  
Mediating Role ◽  
The Social ◽  
Using Data ◽  
Moderating Role

Recent research suggests that employees perceive organizational citizenship behaviour (OCB) as costly while OCB in the aggregate benefits organizations. Employees thus face an OCB dilemma. This study adopts the social dilemma perspective, proposing that employee OCB varies with the three types of psychological contracts (e.g., relational, balanced, and transactional) due to different degrees of perceived social dilemma and explains why employees engage in OCB in the context of varying levels of social dilemmas. We used moderated structural equation modelling to test the mediating and moderating hypotheses using data from 485 supervisor-subordinate dyads from 58 companies in a variety of industries in Taiwan. As predicted, results suggest that employee OCB has the strongest relationship with balanced psychological contract. Results also confirm the mediating role of felt obligations in both relational and balanced psychological contracts and the moderating role of empathie concerns in transactional psychological contract. We discuss the theoretical and practical implications of these results.

scholarly journals The effect of individual factors on user behaviour and the moderating role of trust: an empirical investigation of consumers’ acceptance of electronic banking in the Kurdistan Region of Iraq

2020 ◽  
Vol 6 (1) ◽  
Author(s):  
Yadgar Taha M. Hamakhan
Keyword(s):  
Structural Equation ◽  
Academic Staff ◽  
Individual Factors ◽  
Kurdistan Region ◽  
Electronic Banking ◽  
Online Questionnaire ◽  
User Behaviour ◽  
The Relationship ◽  
Moderating Role

Abstract The popularity of self-service technologies, particularly in the banking industry, more precisely with electronic banking channel services, has undergone a major change as individuals' lifestyles develop. This change has affected individuals’ decisions about accepting any new Information Technology, and Information Communications Technology services that are electronically mediated, for example, E-Banking channel services. This study investigates the effect of Individual Factors on User Behaviour, and the moderating role of Trust in the relationship between Individual Factors, and User Behaviour based on the Unified Theory of Acceptance and Use of Technology. This research proposes a model, with a second-order components research framework. It improves current explanations of the acceptance of electronic banking channel services. Furthermore, this study highlights the role of trust on the acceptance of electronic banking channel services, which is the most crucial consideration in customers’ decisions to accept electronic banking channels services. Thus, trust is the spine of the system in the Kurdistan Region of Iraq. Data were collected using an online questionnaire that received 476 valid responses from academic staff who work at the University of Sulaimani. The model tested data using the Partial Least Squares-Structural Equation Modelling approach. The results show that Individual Factors have a positive effect on User Behaviour. Besides, results show that trust moderates the relationship between Individual Factors and User Behaviour.

Place attachment and brand loyalty: the moderating role of customer experience in the restaurant setting

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael Boadi Nyamekye ◽  
Diyawu Rahman Adam ◽  
Henry Boateng ◽  
John Paul Kosiba
Keyword(s):  
Brand Loyalty ◽  
Place Attachment ◽  
Emotional Response ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Place Dependence ◽  
Identity Based ◽  
Moderating Role

PurposeThe purpose of this study is to ascertain the effects of place attachment on brand loyalty. This study further ascertains whether the effects of emotion-based attachment on brand loyalty are stronger for customers who have a positive experience with a restaurant brand. Additionally, the authors investigate whether emotion-based attachment mediates the relationships between identity-based attachments, place dependence and brand loyalty in the restaurant setting.Design/methodology/approachThe authors administered the questionnaire to customers (diners) of restaurants in Ghana, and they were completed via a paper and pencil/pen approach. The authors tested their hypotheses using structural equation modeling.FindingsThe findings show that identity-based and emotion-based attachment enhances brand loyalty within a restaurant setting. The results also show that place dependence attachment promotes emotional bonding with restaurant brands. The study's findings also show that place dependence attachment does not have a direct and positive significant effect on brand loyalty except when an emotional response is produced.Originality/valuePlace attachment studies in a restaurant setting are rare. This study thus contributes to the place attachment literature in restaurants setting.

Sign in / Sign up

Export Citation Format

Share Document