Executive Insights: Changing Dimensions of International Marketing Management—The New Realities

1993 ◽  
Vol 1 (3) ◽  
pp. 93-103 ◽  
Author(s):  
William Lazer
Keyword(s):  
International Marketing ◽  
Marketing Management ◽  
Societal Issues ◽  
Current Trends ◽  
The Future ◽  
Marketing Activities ◽  
Major Transformation ◽  
Management Thinking

International marketing is now in the midst of a major transformation that, in the next 15 to 20 years, will reshape and restructure concepts, approaches, and operations. International marketing management thinking may well be turned upside down, as fundamental precepts are challenged, a new mindset evolves, and marketing's international thrust comes of age. International concerns will move to the forefront of business, with government and societal issues transforming the management of marketing activities. The author offers some perspectives on the future of international marketing practices based on some current trends.

scholarly journals The role and importance of marketing managers in the company's business: The case of Planinka JS company from Kuršumlija

Bizinfo Blace ◽  
2020 ◽  
Vol 11 (2) ◽  
pp. 67-80
Author(s):  
Marko Gašić ◽  
Ljubica Janjić ◽  
Slobodan Čavić
Keyword(s):  
Marketing Management ◽  
Changing Environment ◽  
Marketing Managers ◽  
Internal Conflicts ◽  
The Future ◽  
Future Direction ◽  
Business Philosophy ◽  
Management Thinking ◽  
The Way

Marketing management has undergone numerous changes in its development. The changing environment and internal conflicts have led to an increase in the importance of marketing and the complication of the roles of marketing managers. The original view of marketing as a function that deals with product promotion has grown into a business philosophy that permeates all departments and deals with building long-term relationships with customers. The aim of this paper is to consider the role and importance of marketing managers in companies with reference to AD Planinka from Kuršumlija. The paper will present the evolution of marketing from the founding of the company to the present day with an emphasis on the activities of marketing managers and their connection with internal and external clients. The change in the way of a company's management thinking has resulted in the positioning of marketing as an umbrella function that unites all others and determines the future direction of the company.

How European Marketing Management Measures up to Take on the Future

2005 ◽  
Vol 34 (3) ◽  
pp. 273-284 ◽  
Author(s):  
JOHN U. FARLEY ◽  
PATRICK BARWISE
Keyword(s):  
Marketing Management ◽  
Management Measures ◽  
The Future

Big data-driven strategic orientation in international marketing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shahriar Akter ◽  
Md Afnan Hossain ◽  
Qiang (Steven) Lu ◽  
S.M. Riad Shams
Keyword(s):  
Big Data ◽  
Literature Review ◽  
Systematic Literature Review ◽  
International Marketing ◽  
Strategic Orientation ◽  
Data Driven ◽  
Future Research ◽  
Content Type ◽  
Strategic Orientations ◽  
Marketing Activities

PurposeBig data is one of the most demanding topics in contemporary marketing research. Despite its importance, the big data-based strategic orientation in international marketing is yet to be formed conceptually. Thus, the purpose of this study is to systematically review and propose a holistic framework on big data-based strategic orientation for firms in international markets to attain a sustained firm performance.Design/methodology/approachThe study employed a systematic literature review to synthesize research rigorously. Initially, 2,242 articles were identified from the selective databases, and 45 papers were finally reported as most relevant to propose an integrative conceptual framework.FindingsThe findings of the systematic literature review revealed data-evolving, and data-driven strategic orientations are essential for performing international marketing activities that contain three primary orientations such as (1) international digital platform orientation, (2) international market orientation and (3) international innovation and entrepreneurial orientation. Eleven distinct sub-dimensions reflect these three primary orientations. These strategic orientations of international firms may lead to advanced analytics orientation to attain sustained firm performance by generating and capturing value from the marketplace.Research limitations/implicationsThe study minimizes the literature gap by forming knowledge on big data-based strategic orientation and framing a multidimensional framework for guiding managers in the context of strategic orientation for international business and international marketing activities. The current study was conducted by following only a systematic literature review exclusively in firms' overall big data-based strategic orientation concept in international marketing. Future research may extend the domain by introducing firms' category wise systematic literature review.Originality/valueThe study has proposed a holistic conceptual framework for big data-driven strategic orientation in international marketing literature through a systematic review for the first time. It has also illuminated a future research agenda that raises questions for the scholars to develop or extend theory in this area or other related disciplines.

La "green economy" e la realizzazione dei diritti dell'uomo alla base dello sviluppo sostenibile

2012 ◽  
pp. 587-607
Author(s):  
Pia Acconci
Keyword(s):  
Sustainable Development ◽  
International Law ◽  
Green Economy ◽  
International Organisations ◽  
Economic Interests ◽  
Policy Issues ◽  
Economic Relations ◽  
Current Trends ◽  
International Economic Relations ◽  
The Future

This article focuses on the relevance of the ‘green economy' for the promotion of human rights as the base of sustainable development, in light of major trends in international law. In June of this year, at the end of the UN Conference Rio +20 on Sustainable Development, States adopted a document - "The Future We Want" - which refers to the ‘green economy' as an economic model for the future. "The Future We Want" confirms the tendency towards the increasing involvement of private parties in international economic relations. However, complex policy issues concerning the interaction between economic and non-economic interests/concerns have arisen from current trends towards interdependence, liberalization and privatization. Some issues have brought about international disputes which are difficult to be settled, since the applicable principles and rules to the merits are insufficient and fragmented. As disputes owing to conflicts between economic and non-economic interests/concerns constitute a relevant investment and/or trade risk, all States need to promote the rapid settlement and prevention of such disputes. To this end, States and international organisations might increase the level of integration of non-economic concerns into international agreements concerning economic matters and adopt interpretative guidelines and clarifications of the existing rules.

Computer-Aided Mechanism Design: Now and the Future

1995 ◽  
Vol 117 (B) ◽  
pp. 93-100 ◽  
Author(s):  
A. G. Erdman
Keyword(s):  
Mechanism Design ◽  
Computer Aided Design ◽  
Current Status ◽  
Current Trends ◽  
Linkage Design ◽  
Computer Aided ◽  
The Future ◽  
Aided Design

The current status of computer-aided design of mechanisms is reviewed. The available software is described and several industrial examples are presented to illustrate current trends in the field of linkage design and analysis. Future strategies and CAD environments are also discussed.

RFID in Healthcare – Current Trends and the Future

2015 ◽  
pp. 839-870 ◽  
Author(s):  
Saravanan Sundaresan ◽  
Robin Doss ◽  
Wanlei Zhou
Keyword(s):  
Current Trends ◽  
The Future
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