Metaphor in Science Communication: With Special Reference to Jade Rabbit of the Moon Rover

2021 ◽  
Vol 43 (6) ◽  
pp. 719-739
Author(s):  
Yi Zhang

The metaphor can serve as an effective tool in science communication. This article studies the posts and comments of the Weibo account of Jade Rabbit of the Moon Rover, which construes the rover metaphorically as an anthropomorphized rabbit. This study explores the motivation and effect of this metaphor. Conceptual motivation can be found in the similarities between the rover and the anthropomorphized rabbit. Communicative motivation lies in its enhanced effectiveness in promoting science. The metaphor has been readily accepted by Weibo users who have displayed emotional reactions to its metaphorical construal, acquired astronomical knowledge, and determined to embark on scientific careers.

mBio ◽  
2021 ◽  
Author(s):  
Alfredo G. Torres ◽  
Maria Elena Bottazzi ◽  
Floyd L. Wormley

The way that diversity, equity, and inclusion impact scientific careers varies for everyone, but it is evident that institutions providing an environment where being different or having differences creates a sense of being welcomed, supported, and valued are beneficial to the scientific community at large. In this commentary, three short stories from Texas-based microbiologists are used to depict (i) the importance of bringing the guiding principles of diversity, equity, and inclusion within their professional roles, (ii) the need to apply and translate those principles to support and enable successful scientific careers among peers and trainees, and (iii) the impact of effective science communication to increase the understanding of microbial environments among the community at large.


2021 ◽  
Vol VI (I) ◽  
pp. 99-105
Author(s):  
Asma Aftab ◽  
Sadia Akram

The present article deals with the theme of negative stereotyping in the backdrop of identity and representation in Native American drama with special reference to Scott Momaday's The Indolent Boys, The Moon in Two Windows, and Howe & Gordon's Indian Radio Days. By assuming an explicit postcolonial angle, these plays consciously subvert the project of negative stereotyping of the natives by employing the ideological vocabulary of the mainstream Euro-American discourse. In this way, the native American drama has become a significant site of deconstructing the binary of 'us' and 'them' by reversing the logic of imperialism and by resisting against the exploitative history of colonization.


2021 ◽  
Vol VI (II) ◽  
pp. 30-36
Author(s):  
Asma Aftab ◽  
Sadia Akram

The present article deals with the theme of negative stereotyping in the backdrop of identity and representation in Native American drama with special reference to Scott Momaday's The Indolent Boys, The Moon in Two Windows, and Howe & Gordon's Indian Radio Days. By assuming an explicit postcolonial angle, these plays consciously subvert the project of negative stereotyping of the natives by employing the ideological vocabulary of the mainstream Euro-American discourse. In this way, the native American drama has become a significant site of deconstructing the binary of 'us' and 'them' by reversing the logic of imperialism and by resisting against the exploitative history of colonization.


1966 ◽  
Vol 25 ◽  
pp. 373
Author(s):  
Y. Kozai

The motion of an artificial satellite around the Moon is much more complicated than that around the Earth, since the shape of the Moon is a triaxial ellipsoid and the effect of the Earth on the motion is very important even for a very close satellite.The differential equations of motion of the satellite are written in canonical form of three degrees of freedom with time depending Hamiltonian. By eliminating short-periodic terms depending on the mean longitude of the satellite and by assuming that the Earth is moving on the lunar equator, however, the equations are reduced to those of two degrees of freedom with an energy integral.Since the mean motion of the Earth around the Moon is more rapid than the secular motion of the argument of pericentre of the satellite by a factor of one order, the terms depending on the longitude of the Earth can be eliminated, and the degree of freedom is reduced to one.Then the motion can be discussed by drawing equi-energy curves in two-dimensional space. According to these figures satellites with high inclination have large possibilities of falling down to the lunar surface even if the initial eccentricities are very small.The principal properties of the motion are not changed even if plausible values ofJ3andJ4of the Moon are included.This paper has been published in Publ. astr. Soc.Japan15, 301, 1963.


1962 ◽  
Vol 14 ◽  
pp. 441-444 ◽  
Author(s):  
J. E. Geake ◽  
H. Lipson ◽  
M. D. Lumb

Work has recently begun in the Physics Department of the Manchester College of Science and Technology on an attempt to simulate lunar luminescence in the laboratory. This programme is running parallel with that of our colleagues in the Manchester University Astronomy Department, who are making observations of the luminescent spectrum of the Moon itself. Our instruments are as yet only partly completed, but we will describe briefly what they are to consist of, in the hope that we may benefit from the comments of others in the same field, and arrange to co-ordinate our work with theirs.


1962 ◽  
Vol 14 ◽  
pp. 415-418
Author(s):  
K. P. Stanyukovich ◽  
V. A. Bronshten

The phenomena accompanying the impact of large meteorites on the surface of the Moon or of the Earth can be examined on the basis of the theory of explosive phenomena if we assume that, instead of an exploding meteorite moving inside the rock, we have an explosive charge (equivalent in energy), situated at a certain distance under the surface.


1962 ◽  
Vol 14 ◽  
pp. 149-155 ◽  
Author(s):  
E. L. Ruskol

The difference between average densities of the Moon and Earth was interpreted in the preceding report by Professor H. Urey as indicating a difference in their chemical composition. Therefore, Urey assumes the Moon's formation to have taken place far away from the Earth, under conditions differing substantially from the conditions of Earth's formation. In such a case, the Earth should have captured the Moon. As is admitted by Professor Urey himself, such a capture is a very improbable event. In addition, an assumption that the “lunar” dimensions were representative of protoplanetary bodies in the entire solar system encounters great difficulties.


1962 ◽  
Vol 14 ◽  
pp. 133-148 ◽  
Author(s):  
Harold C. Urey

During the last 10 years, the writer has presented evidence indicating that the Moon was captured by the Earth and that the large collisions with its surface occurred within a surprisingly short period of time. These observations have been a continuous preoccupation during the past years and some explanation that seemed physically possible and reasonably probable has been sought.


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