Brand local: Consumer evaluations as commodity activism on Yelp.com

2015 ◽  
Vol 17 (2) ◽  
pp. 205-224 ◽  
Author(s):  
Kathleen M Kuehn
Keyword(s):  
Consumer Evaluations ◽  
Commodity Activism

scholarly journals Elaboration of Gluten-Free Cookies with Defatted Seed Flours: Effects on Technological, Nutritional, and Consumer Aspects

Foods ◽  
2021 ◽  
Vol 10 (6) ◽  
pp. 1213
Author(s):  
Elena Martínez ◽  
Rita García-Martínez ◽  
Manuel Álvarez-Ortí ◽  
Adrián Rabadán ◽  
Arturo Pardo-Giménez ◽  
...  
Keyword(s):  
Nutritional Value ◽  
Nutritional Composition ◽  
Elastic Behavior ◽  
Gluten Free ◽  
Free Products ◽  
Consumer Evaluations ◽  
Health Promoting ◽  
Seed Flours ◽  
Good Vehicle ◽  
Interesting Alternative

Cookies, which form the largest category of bakery snacks, are considered a good vehicle to introduce nutrients into the diet. In this study, to increase the nutritional value of traditional commercial cookies, wheat flour was substituted with defatted flours made from flax, sesame, chia, and poppy, which are byproducts of the oil extraction industry. The differences in the technological properties, nutritional composition, and consumer acceptance of the reformulated cookies were evaluated. The results show that the wheat cookies used as the control showed a more elastic behavior than the cookies elaborated with defatted seed flours, which showed a greater tendency to crumble. The use of defatted seed flours yielded cookies with a higher content of protein and fiber, and a lower content in carbohydrates than the wheat cookies. Consumer evaluations for the sesame and flax cookies were similar to those for the traditional wheat cookies, with positive assessments on all of the parameters evaluated. On the other hand, the cookies elaborated using chia and poppy flours received the least positive evaluations from consumers. Thus, the use of some defatted seed flours, mainly flax and sesame, is proposed as an interesting alternative to produce health-promoting cookies in order to cover the current demand for gluten-free products.

Information, attitudes, and consumer evaluations of cultivated meat

2021 ◽  
Vol 92 ◽  
pp. 104226
Author(s):  
Chad M. Baum ◽  
Stefanie Bröring ◽  
Carl-Johan Lagerkvist
Keyword(s):  
Consumer Evaluations

Factors influencing consumer evaluations of gift promotions

2013 ◽  
Vol 47 (3/4) ◽  
pp. 574-595 ◽  
Author(s):  
Isabel Buil ◽  
Leslie de Chernatony ◽  
Teresa Montaner
Keyword(s):  
Consumer Evaluations ◽  
Factors Influencing

Branding: perceptual effects on consumer evaluations

2012 ◽  
Vol 22 (3) ◽  
pp. 251-260 ◽  
Author(s):  
J. Robert Field ◽  
Blaise J. Bergiel ◽  
J. Martin Giesen ◽  
Courtney L. Fields
Keyword(s):  
Consumer Evaluations

Consumer Evaluations of Brand Extensions

1990 ◽  
Vol 54 (1) ◽  
pp. 27 ◽  
Author(s):  
David A. Aaker ◽  
Kevin Lane Keller
Keyword(s):  
Brand Extensions ◽  
Consumer Evaluations

Problem-Oriented Reporting of CAHPS Consumer Evaluations of Health Care

2007 ◽  
Vol 64 (5) ◽  
pp. 600-614 ◽  
Author(s):  
Marc N. Elliott ◽  
Megan K. Beckett ◽  
David E. Kanouse ◽  
Katrin Hambarsoomians ◽  
Shulamit Bernard
Keyword(s):  
Health Care ◽  
Consumer Evaluations

EXPRESS: Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices

2021 ◽  
pp. 002224292110530
Author(s):  
Lingrui Zhou ◽  
Katherine M. Du ◽  
Keisha M. Cutright
Keyword(s):  
Social Media ◽  
Boundary Conditions ◽  
Brand Choice ◽  
Underlying Mechanism ◽  
Purchase Behavior ◽  
Brand Attitudes ◽  
Consumer Evaluations ◽  
Brand Evaluations ◽  
Brand Perception ◽  
Do So

Consumers have grown increasingly skeptical of brands, leaving managers in a dire search for novel ways to connect. The authors suggest that focusing on one’s relationships with competitors is a valuable, albeit unexpected, way for brands to do so. More specifically, the present research demonstrates that praising one’s competitor—via “brand-to-brand praise”— often heightens preference for the praiser more so than other common forms of communication, such as self-promotion or benevolent information. This is because brand-to-brand praise increases perceptions of brand warmth, which leads to enhanced brand evaluations and choice. The authors support this theory with seven studies conducted in the lab, online, and in the field that feature multiple managerially-relevant outcomes, including brand attitudes, social media and advertising engagement, brand choice, and purchase behavior, in a variety of product and service contexts. The authors also identify key boundary conditions and rule alternative explanations, further elucidating the underlying mechanism and important implementation insights. This work contributes to our understanding of brand perception and warmth, providing a novel way for brands to connect to consumers by connecting with each other.

The Effects of Unfulfilled Preferential Treatment and Review Dispersion on Airbnb Guests’ Attitudes and Behavior

2021 ◽  
pp. 109634802110669
Author(s):  
Xiaoyun Zheng ◽  
Lu Zhang ◽  
Nathan Line ◽  
Wei Wei
Keyword(s):  
Attribution Theory ◽  
Unintended Consequences ◽  
Preferential Treatment ◽  
Negative Attitudes ◽  
Consumer Evaluations ◽  
Different Types ◽  
Dispersion Condition ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Low Dispersion

In sharing accommodation business such as Airbnb, while the provision of personalized amenities and services may seem like good business, hosts should be aware of the potential unintended consequences when they are not able to deliver what they promise. The present research examines how expectation gaps created by guest reviews interact with different types of preferential services to subsequently affect consumer behavior in the peer-to-peer accommodation economy. Grounded in attribution theory, this study offers new insights on customer responses to unfulfilled preferential treatment. The results suggest that in the condition of utilitarian services (e.g., airport transportation), participants in the low dispersion condition exhibited more negative attitudes, a lower level of repurchase intention, and a decreased willingness to write an online review. Conversely, in the condition of hedonic services (e.g., perform a talent show), expectation discrepancy did not result in different consumer evaluations across the dispersion conditions.

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