scholarly journals To What Extent Is Social Marketing Used in Demand Reduction Campaigns for Illegal Wildlife Products? Insights From Elephant Ivory and Rhino Horn

2018 ◽  
Vol 25 (1) ◽  
pp. 40-54 ◽  
Author(s):  
Steven Greenfield ◽  
Diogo Veríssimo

The illegal wildlife trade is a global threat to biodiversity as well as to public health and good governance. As legislation and law enforcement have been insufficient to protect many wildlife species, conservationists are increasingly focused on campaigns to help reduce demand for wildlife products. Social marketing is increasingly being used to support biodiversity conservation efforts, but the extent of its use has seldom been researched. Based on interviews with conservation practitioners, we assess the extent to which social marketing has been used in demand reduction campaign design. We do this by investigating the level to which demand reduction campaigns met the benchmarks defined by the UK’s National Social Marketing Centre. We focus on rhino horn and elephant ivory, two high-profile products in the illegal wildlife trade and in China and Vietnam given their role as key consumer countries. We also investigate how conservation practitioners view the opportunities and challenges of using social marketing in the context of reducing demand for illegally traded wildlife products. Our findings highlight that there are substantial gaps between best practice in social marketing and current practices in the design of demand reduction campaigns. However, several elements of social marketing are widely utilized and a platform exists from which to build more comprehensive behavioral influence campaigns in future. In terms of future needs, practitioners highlighted the need for independent consumer research upon which to build target audience insights, a focus on broader audience segments beyond the product consumers, and the improvement of collaborations across institutions.

2021 ◽  
Vol 44 (1) ◽  
pp. 47-61
Author(s):  
Mekbeb Tessema ◽  
Kumara Wakjira ◽  
Daniel Paulos ◽  
Wubua Mekonnen ◽  
Arega Mekonnen ◽  
...  

Having improved knowledge on global, regional and/or national trends in illegal wildlife trade is required to develop effective combating strategies. In this paper, nine years (2011–2019) data on illegal wildlife trade and trafficking (iwt) seizure records were used to explore trends in iwt activities in Ethiopia and to identify countries involved most in the iwt. Trends of iwt activities were assessed in two indicators: as relative transaction index (ti), and as relative weight index (for ivory [wi]) or as relative number of items for ivory and other wildlife products [ni]. To account for potential yearly variations in seizure rates, proxy variables to law enforcement efforts and effectiveness were used and predictive models that produced bias-adjusted estimates of relative trends in iwt activities were built. To explore the underlying reasons for the trend observed, relevant national officers were also interviewed to assess how well has been wildlife law enforcement working in combatting iwt in the country. Linear or polynomial regressions, where appropriate, were fitted to the seizure data to establish trends in transaction index over the nine years. A total of 842 incidences of iwt seizure instance reports, involving 18 animal species, were recorded in the country during the nine years period. However, the highest seizure (94%) rate was ivory and ivory products. Our results generally showed declining trends in both ti and wi or ni. The observed trend was also supported by the experts’ opinions and likely reflects the positive impacts of the country’s implementation of its wildlife laws. Other interesting findings of this study were that China represented the single most important destination country and Chinese nationalities were the most traffickers. In conclusion, the results provide detailed evidence to inform national and international decision making on key species implicated in the illegal trade. Similar periodic assessment of the situation of iwt within the country is needed to evaluate effectiveness of the country’s past and present measures and to revise its future combatting policies and strategies.


Author(s):  
Rosaleen Duffy ◽  
Francis Massé

This chapter examines the intersections among violence, security, and the environment. It uses a political ecology lens to analyze the violences that arise from “enforcement-first” approaches in tackling the illegal wildlife trade (IWT) as one aspect of conservation. Growing concern about IWT as a threat to biodiversity and security has led to calls for an urgent response. This has encouraged and facilitated the development of responses that are anchored in law enforcement and militarization. This is in part due to the redefining of IWT as a global security threat because it is deemed as a source of funding for armed groups and involves organized crime networks. The intense focus on the need to tackle IWT has led to shifts in conservation policy, such that anti-poaching operations are often accompanied by considerable levels of violence by conservation authorities.


2021 ◽  
Vol 2 ◽  
Author(s):  
Olivia Wilson-Holt ◽  
Dilys Roe

The illegal wildlife trade (IWT) is a global issue that threatens the conservation of many species of fauna and flora and affects the livelihoods of people who are dependent upon wildlife. By far the most common approach to tackling IWT is to enhance law enforcement, including arming rangers and tougher penalties for perpetrators. Yet, critics of this approach argue that efforts to reduce IWT in source countries are likely to fail without the involvement of local people. However, little is known about the effectiveness of community-based approaches to tackling IWT or how this is being measured. We used information from the www.peoplenotpoaching.org learning platform to analyze over 100 case studies of community-based anti-IWT interventions to understand what proportion have been effective and how this has been measured. We present a typology of frequently reported outcomes, their indicators and means of verification. We show that effectiveness in community-based anti-IWT interventions is measured by a number of indicators and using a variety of verification means. Our findings suggest that conservation practitioners more frequently implement activities to measure conservation outcomes in comparison to livelihood outcomes, which has implications for how we consider if a community-based anti-IWT project has been effective. We recommend that future community-based anti-IWT projects build in more robust monitoring, evaluation and learning activities to measure how livelihood benefits impact local communities given their support is crucial to achieving long-term conservation success.


Geoforum ◽  
2019 ◽  
Vol 107 ◽  
pp. 216-219 ◽  
Author(s):  
Jared D. Margulies ◽  
Rebecca W.Y. Wong ◽  
Rosaleen Duffy

2020 ◽  
Vol 9 (2) ◽  
Author(s):  
Lelia Bridgeland-Stephens

This paper explores the literature on the illegal wildlife trade (IWT) by following the journey of a single imagined Sunda pangolin (Manis javanica) through the entire trading process. Literature on IWT frequently refers to non-human animals in terms of collectives, species, or body parts, for example ‘tons of pangolin scales’, rather than as subjective individuals. In contrast, this paper centralizes the experiences of an individual pangolin by using a cross- disciplinary methodology, combining fact with a fictional narrative of subjective pangolin experience, in an empathetic and egomorphic process. The paper draws together known legislation, trade practices, and pangolin biology, structured around the journey of an imagined pangolin. At each stage of IWT, from poaching to consumption, the relationships between various actors are contextualized, helping to untangle the complex networks and relationships (both human-human and human-animal) involved in IWT. Concluding recommendations are made about ways to address IWT, including supporting locals in source areas, educating consumers, and improving law enforcement. It is hoped that this methodology will be applied to further studies of human and non-human animal interactions in this area of research, in order to individualize non-human animals and recognize their subjective experiences.


2020 ◽  
Vol 2 (9) ◽  
Author(s):  
Laura Thomas‐Walters ◽  
Diogo Veríssimo ◽  
Erica Gadsby ◽  
David Roberts ◽  
Robert J. Smith

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Rizki Zakariya

 ABSTRACT: The rise of illegal wildlife trade threatens Indonesia's biodiversity. This was compounded by the development of an increasingly organized and transnational mode of perpetrators of crime. Therefore, it is necessary to carry out optimal and up-to-date law enforcement efforts for illegal wildlife traffickers, particularly by the Civil Servant Investigator at the Directorate General of Customs and Excise. The results of this study indicate the urgency of optimizing the role of customs and excise PPNS in handling customs cases of trade in protected animals because of the increase in protected wild animals that are threatened with extinction; weak strength of evidence of illegal wildlife trade cases at the trial; and the development of an illegal wildlife trade crime mode. Then the optimization efforts can be made by pursuing assets of perpetrators of crime, the use of electronic evidence, and strengthening the cooperation of national and multi-national institutions. So hopefully with these efforts, the purpose of this writing, namely the handling of protected wildlife trade cases run optimally by PPNS Directorate General of Customs and Excise. This research is a qualitative normative juridical research study using a statute approach, a case approach, and a comparative approach.Keywords: Biodiversity, Trade, Animals, Protected. ABSTRAK: Maraknya perdagangan satwa liar ilegal mengancam keanekaragaman hayati Indonesia. Hal itu ditambah dengan berkembangnya modus pelaku kejahatan yang semakin terorganisir dan transnasional. Oleh karena itu, perlu dilakukan upaya penegakan hukum secara optimal dan mutakhir kepada para pelaku perdagangan satwa liar illegal, khususnya oleh Penyidik Pegawai Negeri Sipil Direktorat Jenderal Bea dan Cukai. Hasil penelitian ini menunjukan urgensi optimalisasi peran PPNS Bea dan Cukai dalam penanganan perkara kepabeanan perdagangan satwa dilindungi karena meningkatnya satwa liar dilindungi yang terancam punah; lemahnya kekuatan pembuktian perkara perdagangan satwa liar illegal di persidangan; dan berkembangnya modus kejahatan perdagangan satwa liar ilegal. Kemudian upaya optimalisasi tersebut dapat dilakukan dengan pengejaran aset pelaku kejahatan, pemanfaatan bukti elektronik, dan penguatan kerjasama lembaga nasional maupun multi nasioanl. Sehingga diharapkan dengan upaya tersebut, maka tujuan penulisan ini, yakni penanganan perkara perdagangan satwa liar dilindungi berjalan optimal oleh PPNS Bea dan Cukai. Penelitian ini merupakan penelitian hukum yuridis normatif kualitatif dengan menggunakan pendekatan undang-undang (statute approach), pendekatan kasus (case approach), dan pendekatan komparatif (comparative approach).Kata Kunci: Keanekaragaman Hayati, Perdagangan, Satwa, Dilindungi.  


2019 ◽  
Author(s):  
Laura Thomas-Walters ◽  
Amy Hinsley ◽  
Daniel Bergin ◽  
Hunter Doughty ◽  
Sara Eppel ◽  
...  

The dominant approach to combating the illegal wildlife trade has traditionally been to restrict the supply of wildlife products. Yet conservationists increasingly recognise the importance of implementing demand-side interventions that target the end consumers in the trade chain. Their aim is to curb the consumption of wildlife or shift consumption to more sustainable alternatives. However, there are still considerable knowledge gaps in our understanding of the diversity of consumer motivations in the context of illegal wildlife trade, which includes hundreds of thousands of species, different uses, and diverse contexts. We developed a typology of common motivations held by wildlife consumers that can be used to inform conservation interventions, based upon consultation with multiple experts from a diversity of backgrounds, nationalities, and focal taxa. We identified five main motivational categories for wildlife use: experiential, social, functional, financial, and spiritual, each containing sub-categories. This framework is intended to facilitate more nuanced approaches to demand reduction, such as the tailoring of interventions—whether behaviour change campaigns, enforcement efforts, or incentive programmes—to the specific context in which they will be used. It is an important step towards producing a more systematic approach to designing demand reduction interventions that are more likely to succeed.


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