Ex Ante and Ex Post Willingness to Pay for Hosting a Large International Sport Event
2018 ◽
Vol 20
(2)
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pp. 159-176
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Using the contingent valuation method, we estimate residents’ ex ante and ex post willingness to pay (WTP) for hosting a large international sport event: The “big start” of the 2016 Giro d’Italia, which was held in the Gelderland region of the Netherlands. The percentage of residents with a positive WTP changed from 29.7% before the event to 39.3% immediately after the event, while average WTP increased significantly from €3.58 to €4.45, leading to an increase of residents’ valuation from €5.8 million to €7.1 million. Additionally, following the event in the media and attending the event play an important role in explaining residents’ WTP.
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2018 ◽
Vol 17
(1)
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pp. 103-110
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2021 ◽
Vol 7
(2)
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pp. 88
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2014 ◽
Vol 10
(4)
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pp. 482-489
2017 ◽
Vol 23
(1)
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pp. 79-91
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1998 ◽
Vol 27
(2)
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pp. 132-139
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2020 ◽
Vol 63
(12)
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pp. 2227-2245
2010 ◽
Vol 39
(3)
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pp. 561-570
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