Miguel Caballero: Marketing Strategy of Colombian Bulletproof Fashion Brand

2021 ◽  
pp. 231971452098883
Author(s):  
Jashim Uddin Ahmed ◽  
Tasnim Tarannum ◽  
Asma Ahmed ◽  
Kazi Pushpita Mim

Miguel Caballero is the epitome of what can be called a ‘Fashionable Protective Wear’. The brand was named after its brainchild Miguel Caballero himself during the raging times in Columbia. Back in the 1990s specifically, the political beliefs were compartmentalized into different violent groups in the country. Miguel envisioned this as a fancy business opportunity with a little bit of trick up his sleeve. His idea was to add fashion and pliability to a category of apparel that was once deemed to have been nothing more than a baggy, ugly-looking and inconvenient piece of must wear; not to mention the noticeability of the clothing and how it magnified the ones wearing it even more to the eyes of the oppressor. Although it was part of a graduation project, yet it turned into a whole business model. This case discloses Miguel Caballero’s journey and evolution of the brand throughout the decades. The brand has now become a state-of-the-art enterprise with a global value chain, and it is also standing at the top of its industry because of its unique strategy execution of engagement marketing. The company is the trendsetter and holds a massive market share with distinguishing strategies which exemplifies a perfect paradigm of the contemporary business world.

2020 ◽  
pp. 83-108
Author(s):  
Moon Hwy-Chang ◽  
Wenyang Yin

Although North Korea is one of the most closed countries in the world, it has long been pursuing international cooperation with other countries in order to upgrade the quality of its film industry to international standards. Preceding studies on this topic have mainly focused on the political influences behind filmmaking in general and very few studies have exclusively dealt with North Korea’s international co-productions. In this respect, in order to develop a comprehensive understanding of the internalization strategy of North Korea’s film productions, this paper uses the global value chain as a framework for analysis. This approach helps understand the internationalization pattern of each value chain activity of film co-productions in terms of the film location and the methods for collaborating with foreign partners. By dividing the evolution of North Korea’s international co-productions into three periods since the 1980s, this paper finds that although North Korea has shown mixed results with different aspects of the film value chain, it has generally improved its internationalization over the three periods. This paper further provides strategic directions for North Korea by learning some of the successful Chinese experiences in the film sector regarding collaboration with foreign partners—to foster a win-win situation for all involved parties.


2016 ◽  
Vol 22 (2) ◽  
pp. 129-133 ◽  
Author(s):  
Frederick W. Mayer ◽  
Nicola Phillips ◽  
Anne C. Posthuma

AdBispreneur ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 93
Author(s):  
Margo Purnomo ◽  
Erna Maulina ◽  
Ahmad Zaki ◽  
Dian Fordian

There are still few in family business studies that discuss the topic of digipreneurship, even though digipreneurship is important for continuity and growth of companies in today's business world. Therefore, the aim of this study is to uncover the state-of-the-art and create research gaps in the literature related to digipreneurship in family business. For this purpose, a bibliometric study using co-authorship and key word co-occurrence analysis conducted in the Scopus database. The results of the co-authorship analysis show that the cohesiveness of collaboration in exploring digipreneurship in family business has been achieved at the state level in the 2017-2020 period, but at the author and organizational level has not been achieved. This indicates that the study of digipreneurship in family business is in early stages of growth. The results of the co-occurrence keyword analysis show that there are three specific domains in the field, namely digital transformation of entrepreneurial-oriented family firms; entrepreneurial knowledge management and digital capabilities in the family business; and transgenerational entrepreneurship in the digital era; Another domain that is important to be developed but has not been identified and has become a research gap is the value chain and internal processes in digipreneurship in family business. Penelitian bisnis keluarga sampai saat ini belum banyak yang membahas topik digipreneurship, padahal digipreneurship penting untuk keberlangsungan dan pertumbuhan perusahaan di dunia bisnis saat ini. Karena itu, tujuan penelitian ini adalah untuk mengungkap state-of-the-art dan memunculkan kesenjangan penelitian dalam literatur terkait dengan digipreneurship dalam bisnis keluarga. Untuk tujuan tersebut, Penulis melakukan penelitian bibliometrik dengan metode analisis co-authorship dan analisis co-occurrence kata kunci pada basis data Scopus. Hasil analisis co-authorship menunjukkan bahwa kohesivitas kolaborasi dalam mengekplorasi digipreneurship dalam bisnis keluarga sudah tercapai di tingkat negara dalam rentang tahun 2017-2020, namun kohesivitas co-authorship di tingkat penulis dan organisasi belum tercapai. Kondisi demikian mengindikasikan bahwa kajian digipreneurship dalam bisnis keluarga masih berada dalam fase awal tumbuh. Hasil analisis co-occurrence kata kunci menunjukkan bahwa ada tiga domain yang khas dalam publikasi ilmiah digipreneurship dalam bisnis keluarga yaitu transformasi digital perusahaan keluarga berorientasi entrepreneurial, manajemen pengetahuan entrepreneurial dan kapabilitas digital dalam bisnis keluarga, dan entrepreneurship transgenerasi pada era digital; Domain lain yang penting untuk dikembangkan namun belum teridentifikasi dan menjadi kesenjangan dalam penelitian ini adalah domain rantai nilai dan proses internal pada digipreneurship dalam bisnis keluarga.


2018 ◽  
Vol 59 (2) ◽  
pp. 61-84
Author(s):  
Yunsun Park ◽  
◽  
Oh-Sang Kwon ◽  

Author(s):  
Rita Cappariello ◽  
Milan Damjanovic ◽  
Michele Mancini ◽  
Filippo Vergara Caffarelli

Sign in / Sign up

Export Citation Format

Share Document