scholarly journals What determine the price of Bonga sheep at the market level in Southwestern Ethiopia? A hedonic price analysis

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Kassa Tarekegn

Abstract Background Bonga sheep is a mutton type breed with a long-fat-tail and better body weight at maturity. The breed is especially located in the Southwestern mid and highland land areas of Ethiopia. Currently, the breed was well known in Ethiopia and also its price is higher as compared to other sheep breeds in the country. However, empirical evidence is lacking on price determinants of the breed in Ethiopia. Therefore, this research aims at identifying sheep attributes and other factors that determine the market prices of Bonga sheep in Southwestern Ethiopia. Methodology Data from 300 traded sheep and sheep marketers were collected from five major sheep marketing centers in the Kaffa zone. A hedonic price model adjusted for heteroscedasticity was employed to analyze the observed price data. Results The model result showed that the attributes of the sheep are important guiding criteria in price formulation. Among the attributes age, sex (male), colour (red), body condition (good), tail type (very fat) and absence of horn significantly and positively determine the sheep price. As well, market place (Gojebi and Bonga) near to big cities and season (holiday) and purpose of purchase are also significant determinants of bong sheep price out of the sheep attributes in Southwestern Ethiopia. Conclusion Targeting in systematic improvement of the significant attributes which are demanded by the market and establishment of a breeding program to make sheep improvement in a sustainable way. Besides, effort should be geared to transform the system into a market-oriented system using a value chain framework by improving access to market information.

2020 ◽  
Author(s):  
Kassa Tarekegn

Abstract Bonga sheep is a mutton type breed with long-fat-tail and higher body weight at maturity. The breed is mainly located in Kaffa, Bench-Majji and Sheka zones of the southwestern mid and highland land areas of Ethiopia. Currently, the breed was well known in Ethiopia and also its price is higher as compared to other breeds in the country. However, empirical evidence is lacking on price determinants of the breed in Ethiopia. Therefore, this research was attempted to analyze the factors that determine the market prices of Bonga sheep in southwestern Ethiopia. Data from 300 traded sheep and sheep marketers were collected from five major sheep marketing centers in the Kaffa zone. The hedonic pricing models adjusted for heteroscedasticity were employed to analyze the collected data. The analysis result confirmed that the attributes of the sheep were the important guiding criteria in price formulation. The result also showed that the attributes of the sheep like age, sex, colour, body condition, tail type and presence of horn as well as types of buyers, market place and season were the significant determinants of sheep price. Therefore, targeting in systematic selection the attributes demanded by the market and establishment of community-based selection breeding program in Kaffa and neighboring zones to make sheep improvement sustainable and sheep keepers benefit from the intervention. Besides, effort should be geared to transform the system into a market-oriented system using a value chain framework by improving linkages to markets, access to market information systems.


2012 ◽  
Vol 17 (6) ◽  
pp. 446-462 ◽  
Author(s):  
Heidi M. Pitts ◽  
Jennifer A. Thacher ◽  
Patricia A. Champ ◽  
Robert P. Berrens

2018 ◽  
Vol 120 (6) ◽  
pp. 1264-1279 ◽  
Author(s):  
Lala Hu ◽  
Andrea Baldin

PurposeThe purpose of this paper is to analyse the country of origin (COO) effect on wine purchase in China by considering a sample from an e-commerce website. The paper contribute to the literature on hedonic pricing by applying this model to the Chinese market and including COO as product attribute.Design/methodology/approachA hedonic price model is adopted to measure the effect of search attributes on wine sales in China. A reduced form of the classical hedonic analysis is used as in Nerlove (1995), given the assumption that prices and attributes are taken as exogenous to consumers.FindingsResults show that the COO represents the attribute that most influences wine sales in China. Protected indicators of origin, which denote wine with recognised certificates, are also significant, reinforcing the importance of the production area. Vintage attribute does not impact sales, suggesting a low level of consumer experience with wine.Research limitations/implicationsThe study suffers from the limitations of results’ generalisability, given the size and characteristics of the sample. In the future research, the model should be tested on a larger sample. Moreover, it can be applied on other products, in which COO represents an information and quality cue.Practical implicationsFirms operating in sectors where COO implies specific characteristics of quality should enhance this attribute in their marketing strategies to increase their competitive advantage. Also policy implications with respect to the governmental actions to support wine producers are discussed.Originality/valueHedonic price analysis represents a well-established model; however, to the best of the authors’ knowledge it has never been used in China before. This study also highlights the primary role of COO as search attribute in wine purchase.


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