Motivation towards satisfaction among international sport events volunteers

Athletes as tourists: Consumer Behaviour of Participants at the 2007 and 2009 World Universiade GamesConsiderable research has been devoted to sport mega-events including the Olympic Games, the FIFA World Cup, and the Commonwealth Games. Yet few studies have focused on the lesser known or "second tier" international sport events in order to understand the patterns and the impact of participant consumption. Further, few sport event studies are extended beyond a single assessment. This study examines a recurring sport event, the World Universiade Summer Games, that took place in two different countries, Belgrade, Serbia and Bangkok, Thailand. A profile of participants at the 2007 and 2009 Universiades was generated to reveal and compare their consumer behaviour in the host cities and over time. Subjects were queried on-site during selected days of competition (N=441, 2007; N=221, 2009). Findings demonstrate a remarkable consistency in participant characteristics and local spend from 2007 to 2009, though the amount spent per night was considerably less than the average per night spend by other types of tourists in the host countries, suggesting that Universiade athletes are non high-value tourists. Discussion and implications of findings to sport and tourism destination scholars and marketers are presented.

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Scholarship and Sports Diplomacy: the Cases of Japan and the United Kingdom

Diplomatica ◽

10.1163/25891774-03020005 ◽

2021 ◽

Vol 3 (2) ◽

pp. 363-385

Author(s):

J. Simon Rofe ◽

Verity Postlethwaite

Keyword(s):

United Kingdom ◽

Knowledge Exchange ◽

The State ◽

Public And Private ◽

Dominant Discourse ◽

Sports Diplomacy ◽

The United Kingdom ◽

Sport Events ◽

The Uk ◽

International Sport

Abstract This article explores scholarship regarding diplomatic processes and actors engaged in recent international sport events hosted by the United Kingdom and Japan. The article points to the range of actors involved, focusing on organizing committees, and assesses the effectiveness of sports diplomacy at a range of levels that go beyond a focus on the state. It uses international sport events documentation, global media archives, and public and private comments related to the United Kingdom and Japan. The article addresses three key issues: 1) Olympic-dominant discourse: the dominance and shift in process between hosting an Olympic Games and onto other events; 2) Western-dominant discourse: the differences between Japan and the UK in demonstrating distinct “East” and “West” sports diplomacy approaches; 3) State-dominant discourse: the role of knowledge exchange and elite networks that transcend the state and involve a range of different actors, such as the organizing committee.

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Asian Games Success 2018 : Policy Elite Athlete Development and Development Indonesia

MAENPO ◽

10.35194/jm.v11i1.1278 ◽

2021 ◽

Vol 11 (1) ◽

pp. 1

Author(s):

Adi Rahadian ◽

Amung Ma’mun ◽

Berliana Berliana ◽

Nuryadi Nuryadi

Keyword(s):

National Identity ◽

Elite Athlete ◽

International Competition ◽

International Level ◽

Elite Sport ◽

Sport Science ◽

Policy Elite ◽

Sport Events ◽

International Sport ◽

Elite Sports

The success of elite sports in Indonesia plays an important role in building and constructing national identity. Along its development, the success of sport is pictured as symbol of national resurrection and sport winner as national icon. Status and power of sports Indonesia among other countries is measured by the country’s success of having achievement in international sport events. Elit sport development are implemented through sport introduction stage, monitoring, fostering, also developing talent and improving achievement (UU SKN No. 3 Tahun 2005). The system of elite sport development in Indonesia which is oriented to: a) build elite’s facility; b) support for athletes; c) provide training and sport science; and d) centered competition opportunity (Pelatnas) in the preparation of international competition. This study explores the sports achievements of Indonesia with the aims of maximizing the policy of elite sport development in Indonesia. The achievements of elite sports are the pride of the country, including obtaining diplomatic recognition, ideological competition and a belief that the success of sports in international level gives benefit for socio-politic in the nation, starting from feeling pleased, optimistic and giving impact economically, especially in relation to organizing elite sports competitions.Keyword: achievement, elite athlete, Indonesia, national identity, sport development

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Effect of long-term sponsorship of the Škoda Auto brand and international sport events on congruence of brand personality

AUC KINANTHROPOLOGICA ◽

10.14712/23366052.2019.4 ◽

2019 ◽

Vol 55 (1) ◽

pp. 32-48

Author(s):

Eva Čáslavová ◽

Andrej Višněvský

Keyword(s):

Brand Personality ◽

Sport Events ◽

International Sport

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Media discourse, sport and the nation: narratives and counter-narratives in the digital age

Media Culture & Society ◽

10.1177/0163443720902910 ◽

2020 ◽

Vol 42 (6) ◽

pp. 932-951 ◽

Cited By ~ 2

Author(s):

Max Mauro

Keyword(s):

Media Industry ◽

Sporting Events ◽

Transnational Media ◽

Counter Narratives ◽

Private And Public ◽

Gender Divisions ◽

The Media ◽

Sport Events ◽

Media Discourses ◽

International Sport

Throughout the 20th century, the growth of international sport events as media spectacles has provided one of the most powerful tools for the projection of national identities. Traditional media, such as newspapers and private and public broadcasters, have been instrumental in this process. Media discourses around sporting events have historically tended to legitimise exclusionary versions of the idea of the nation, reproducing hegemonic gender divisions and marginalising ethnic minorities and immigrants. At the same time, sport is also a contested vehicle for nation-building, providing to some degree opportunities for the expression of different versions of the idea of the nation. The deep changes in the media industry, and particularly the emergence and success among young people of interactive and transnational media, open the way for counter-narratives and alternative media discourses. For example, sport celebrities can use social media to expose and criticise the racialisation of immigrants in sport and beyond. But can the millions who follow them on Instagram or Twitter be counted as a ‘public’?

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