The Moderating Role of Gender and Compulsive Buying Tendencies in the Cultivation Effects of TV Show and TV Advertising: A Cross Cultural Study Between the United States and South Korea

2002 ◽  
Vol 4 (1) ◽  
pp. 77-111 ◽  
Author(s):  
Hyokjin Kwak ◽  
George M. Zinkhan ◽  
Joseph R. Dominick
2020 ◽  
Vol 59 (4) ◽  
pp. 1552-1568
Author(s):  
Martiño Rodríguez‐González ◽  
Jessica Lampis ◽  
Nancy L. Murdock ◽  
Maria L. Schweer‐Collins ◽  
Emma R. Lyons

2009 ◽  
Vol 10 (1) ◽  
pp. 65-79 ◽  
Author(s):  
Michael Z. Sincoff ◽  
Crystal L. Owen ◽  
Joseph W. Coleman

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