The Moderating Role of Gender and Compulsive Buying Tendencies in the Cultivation Effects of TV Show and TV Advertising: A Cross Cultural Study Between the United States and South Korea
Keyword(s):
Tv Show
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2014 ◽
Vol 22
(2)
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pp. 183-197
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2012 ◽
Vol 11
(1)
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pp. 83-103
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Keyword(s):
1996 ◽
Vol 20
(3)
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pp. 263-270
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Keyword(s):
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Keyword(s):
2010 ◽
Vol 7
(3)
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pp. 260-275
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Keyword(s):
2009 ◽
Vol 10
(1)
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pp. 65-79
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Keyword(s):
2011 ◽
Vol 24
(3)
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pp. 263-281
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