scholarly journals Modeling conversion of Television advertisement for Fast Moving Consumer Goods (FMCG) – (Viewer-to-Buyer Conversion)

2017 ◽  
Vol 5 (1) ◽  
pp. 12-23
Author(s):  
Samuel W. Kamande ◽  
Emmanuel Ahishakiye ◽  
Margaret A. Ondeng ◽  
Herman T. Wachira
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Television Advertisement ◽  
Fast Moving Consumer Goods

Product line selection of fast-moving consumer goods

Omega ◽  
2020 ◽  
pp. 102389
Author(s):  
Xavier Andrade ◽  
Luís Guimarães ◽  
Gonçalo Figueira
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Product Line ◽  
Fast Moving Consumer Goods ◽  
Line Selection ◽  
Selection Of

The Causal Tracing Method of Fast Moving Consumer Goods Logistics Quality Based on Extended Spanning Tree

2013 ◽  
Vol 694-697 ◽  
pp. 3480-3483
Author(s):  
Shou Wen Ji ◽  
Zeng Rong Su ◽  
Zhi Hua Zhang
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Spanning Tree ◽  
Spanning Trees ◽  
Logic Model ◽  
Fast Moving Consumer Goods ◽  
Tracing Algorithm ◽  
Tracing Method ◽  
Logistics Quality

The paper analyzes the extended spanning trees elements corresponding to fast-moving consumer goods (FMCG) logistics quality. According to extended spanning tree, we establish a logic model of FMCGs logistics quality causal tracing. At last, the paper gives out tracing algorithm and specific tracing process of FMCG logistics quality based on extended spanning tree.

Intermodal solutions for the South African fast-moving consumer goods sector

2021 ◽  
Vol 10 (3) ◽  
pp. 179
Author(s):  
Zane Simpson ◽  
Anneke De Bod ◽  
Jan Havenga ◽  
Esbeth Van Dyk ◽  
Isabel Meyer
Keyword(s):  
South African ◽  
Consumer Goods ◽  
Fast Moving ◽  
The South ◽  
Fast Moving Consumer Goods
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