Brain Inspired Visual Effects and Animation Psychological Computing Impact in Indian Television Advertisement Pre and Post 2000s

Technology in its immense boom in the last decade has made us aware of a lot of ways to increase consumer potential and engagement with different products in various spheres and aspects of production. Taking this idea forward, the main idea of this study is to identify the major visual effects facets being used and how they contributed towards consumer engagement. In this regard, a pilot study was done and then questionnaire has been prepared which was completed by 369 participants between the age group 18–60 years. Hence the main aim of this work is to use statistical data to understand how the last decade has proved beneficial for the Advertising industry through the use of visual effects Statistical analysis is used to interpret the data.

Parodi Pada Iklan Televisi Axis Serial Iritology Melalui Pendekatan Format, Struktur, Gaya Dan Teknik Iklan

Axis advertisement is an advertisement that uses a parody approach using cultural references and community habits, one of which is the Axis Serial Iritology advertisement. The issue in this study is about parody on Axis Serial Iritology television advertisement through format, structure, style, and advertising techniques with the aim of describing parody on Axis Serial Iritology television advertisements through advertising approach. The research method used is descriptive qualitative to analyze this advertisement based on the format, structure, style, and technique of advertising according to Vilanilam and Varghese. Advertising approach using problem-solution format, a slice of life, burlesque, and testimonial format is used in the Axis serial Iritology ad. The advertising structures used are vignette, comparison, and continue series, whereas the ad style used is dominantly comedy, however, there are some scenes that are inserted in fantasy style. The technique used in the Axis Iritology advertisement uses the touch of animation and special effects in the middle and end of the ad. Parody in advertisements can be the main attraction in presenting an ad.

The effect of a "real-world" media intervention on body image

The present research investigates whether a brief "real world" media intervention -- a short television advertisement -- can be an effective mitigator of the adverse effects of media portrayals of women on viewers' body satisfaction. Two hundred female university students (age 17 to 29, M = 19.54) were randomly assigned to one of two television conditions (music video or control), one to two commercial conditions ("intervention" or control), and completed self-report measures of television behavior, media influence, body satisfaction and mood. Participants who viewed music videos did not report significantly different levels of body dissatisfaction than participants who viewed control television, although results trended in the hypothesized direction. A significant interaction between program and commercial emerged assessing mood as the outcome variable. Participants who viewed the music videos and were not exposed to the intervention commercial reported significantly lower mood than participants in the other three conditions.

The effect of a "real-world" media intervention on body image

The present research investigates whether a brief "real world" media intervention -- a short television advertisement -- can be an effective mitigator of the adverse effects of media portrayals of women on viewers' body satisfaction. Two hundred female university students (age 17 to 29, M = 19.54) were randomly assigned to one of two television conditions (music video or control), one to two commercial conditions ("intervention" or control), and completed self-report measures of television behavior, media influence, body satisfaction and mood. Participants who viewed music videos did not report significantly different levels of body dissatisfaction than participants who viewed control television, although results trended in the hypothesized direction. A significant interaction between program and commercial emerged assessing mood as the outcome variable. Participants who viewed the music videos and were not exposed to the intervention commercial reported significantly lower mood than participants in the other three conditions.

Exploring the Impact of Traditional Communication Channels on Customer Purchase Decision: A Case Study of University Students in Ghana

Purpose- Marketers want to know the best advertisement medium which can make their advertising more effective. This study seeks to find a linkage between television advertisement, radio advertisement, newspaper advertisement, and outdoor advertisement towards customers’ purchase decisions in Ghana. Design/Methodology- Using University students in Ghana as a population, the study employed a simple random sampling approach and collected data from University students in UCC and KNUST. Seven hundred and fifty (750) responses were gathered from participants, but only seven hundred and thirty-two (732) responses were deemed suitable and were adopted to justify the proposed relationships. Data were analyzed using partial least squared built on Structural Equation Modeling (SEM) Findings- The findings revealed that television advertisement has the greatest impact on customer purchase decision and was statistically significant at p< 0.01. Practical Implications- This finding provides helpful suggestions for advertising professionals, market researchers, existing and emerging organizations to see television advertisements as an opportunity to increase awareness of goods and services as it tends to appeal to viewers’ visual and sound senses, influencing customers’ purchasing decisions and increasing sales of goods and services.

PENGARUH TAYANGAN TELEVISI, CELEBRITY ENDORSEMENT, TERHADAP CITRA MEREK (BRAND IMAGE) KOSMETIK MAYBELLINE

Cosmetics can already be regarded as a necessity which will further determine its consumption choices with a variety of cosmetic brands both domestically and abroad. Consumers make considerations based on the brand's image, product prices, product quality, and others.The purpose of this study to determine television advertising impressions affect the Maybellien cosmetics brand image, to find out celebrity endorsement affect maybellien cosmetics brand image and to find out between television advertisement shows and celebrity endorsements simultaneously affect the brand image Maybelline cosmetics . This research method is quantitative. The technique used in data collection in this study used observation, interview and questionnaire techniques. Then in analyzing data using quantitative methods, i.e. the data collected is then analyzed. After the data is collected, then the data is analyzed using multiple regression analysis and processed using SPSS. Based on data analysis using SPSS, the conclusions of television commercials and celebrity endorsement impressions simultaneously / simultaneously affect the brand image of Maybelline Cosmetics in Management students of the Faculty of Economics and Business, University of Muhammadiyah Metro University. Abstrak Kosmetik sudah bisa dikatakan sebagai kebutuhan yang selanjutnya akan menentukan pilihan konsumsinya dengan berbagai merk kosmetik baik dalam negeri maupun luar negeri. Konsumen membuat pertimbangan berdasarkan citra merek, harga produk, kualitas produk, dan lain-lain. Tujuan penelitian ini untuk mengetahui pengaruh tayangan iklan televisi terhadap citra merek kosmetik Maybellien, mengetahui pengaruh endorsemen selebriti terhadap citra merek kosmetik maybellien, dan untuk mengetahui antara tayangan iklan televisi dan celebrity endorsement secara simultan mempengaruhi citra merek kosmetik Maybellien. Metode penelitian ini adalah kuantitatif. Teknik yang digunakan dalam pengumpulan data dalam penelitian ini menggunakan teknik observasi, wawancara dan angket. Kemudian dalam menganalisis data dengan menggunakan metode kuantitatif, yaitu data yang terkumpul kemudian dianalisis. Setelah data terkumpul, selanjutnya data tersebut dianalisis dengan menggunakan analisis regresi berganda dan diolah menggunakan SPSS. Berdasarkan perhitungan Uji t, maka kesimpulan iklan televisi dan tayangan celebrity endorsement secara simultan berpengaruh signifikan dan positif dalam meningkatkan variable dependent brand image kosmetik Maybelline. Dari hasil perhitungan Uji f yang diperoleh bahwa tayangan iklan televisi dan celebrity endorsement berpengaruh signifikan terhadap citra merek pada mahasiswi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Metro.

SEMIOTIC IN MILK ADVERTISEMENTS

Television advertisement has a promotional function as a medium to advertise a product. It implicitly persuades people to create demand of a product that is being advertised. Implicit meaning can be studied with semiotic; it is the theory and study of sign, symbol, and signification as communicative behavior, especially as elements of language or other system of communication. This study is aimed to identify the types of signs of milk television advertisements. The writer focuses on four advertisements of milk products 'Bear Brand Sterilized advertisements, which published on television media since June 2009-2015. The methodology used in this research is qualitative method and the researcher uses semiotics approach of Charles Sanders Peirce. The data of this analysis are phrases, sentences, images, objects, and colors in each advertisement. The writer identifies some signs in each scene of the advertisement. The data are found in 25 in the bear brand advertisements. The result of this study shows that each scene contains signs such as icon,index, and symbol. There are 22 of icons, 8 indexes, and 26 symbols. In the analysis using Charles Sanders Pierce Triadic theory, the writer found that in every advertisement uses signs which consist of representament, object, and interpretant. The combination of the three signs will deliver the meaning of the selected object (advertisement) to the reader. The result of the study shows that the three kinds of signs are used to create clear meanings and both of them have a strong relationship in delivering messages of the products.Keywords: Television Advertisement, Semiotic, Icon, Index, Symbol