scholarly journals Comparing the application of social network service with existing method on the efficiency and velocity of spreading mobilization order -Based on the circumstance of Ulchi focus lens training of South Korean military-

2012 ◽  
Vol 14 (3) ◽  
pp. 183-191
Author(s):  
Ki-Seok Sung ◽  
Sung-Woo Kang
Keyword(s):  
Social Network ◽  
Network Service ◽  
Social Network Service ◽  
South Korean

Capitalizing on the spirit of giving: seeding virtual gift purchases in online social networks

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Reo Song ◽  
Risto Moisio ◽  
Moon Young Kang
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Fixed Effects ◽  
Spillover Effects ◽  
Gift Giving ◽  
Network Service ◽  
Social Network Service ◽  
Content Type ◽  
South Korean ◽  
Positive Effects

Purpose Virtual gifts have emerged as a common feature of online communities, social gaming and social networks. This paper aims to examine how network-related variables and gift-seeding impact virtual gift sales. The network variables include gift-giver centrality and gift-giving dispersion, capturing, respectively, the relative importance of gift-givers in a network and their tendency to give gifts to a greater or lesser number of network peers. Gift-seeding tactics capture social network firms’ attempts to stimulate virtual gift purchases by awarding virtual gifts to network members. Design/methodology/approach This study develops and estimates a fixed-effects panel data regression model to analyze virtual gift purchase data for a large social network service. Findings Gift-giver centrality, gift-giving dispersion and gift-seeding increase virtual gift purchases. Increases in consumers’ receipt of seed gifts from social network firms (“direct seeding”) and from other consumers (“indirect seeding”) increases virtual gift purchases. However, the extent to which consumers give seed gifts to their friends in the social network (“seed mediation”) does not affect sales. Greater gift-giver centrality amplifies (attenuates) the positive effects of direct (indirect) seeding. At greater levels of gift-giving dispersion, the effects of indirect seeding and seed mediation become negative. Furthermore, gift-seeding has spillover effects on virtual good (non-gift) purchases. Research limitations/implications This study’s data, drawn from a South Korean social network service, offer unique and valuable social network information on actual virtual gift purchases and their seeding. Future research should replicate the results of the study outside the South Korean context. Practical implications Given the effects reported in this study, social network firms can facilitate the purchases of virtual gifts by improving the targeting of consumers in social networks and gift-seeding tactics. Originality/value This study uniquely examines the individual and interactive effects of network-related variables and gift-seeding on virtual gift sales. The study is seminal in its examination of how gift-seeding can be used as a marketing tactic to increase virtual gift purchases.

Abusive supervision and social network service addiction

2018 ◽  
Vol 46 (2) ◽  
pp. 189-198 ◽  
Author(s):  
Youngkeun Choi
Keyword(s):  
Social Network ◽  
Organizational Commitment ◽  
Organizational Support ◽  
Turnover Intention ◽  
Abusive Supervision ◽  
Survey Method ◽  
Network Service ◽  
Social Network Service ◽  
South Korean ◽  
Corporate Executives

I examined the organizational behaviors related to social network service addiction in workplaces. Using a survey method, I collected data from 305 employees in South Korean companies and employed multiple regression analyses on the data. Results showed, first, that abusive supervision was positively associated with social network service addiction. Second, social network service addiction decreased organizational commitment and increased turnover intention. Third, social network service addiction mediated the relationship between abusive supervision and employees' job attitudes, such as organizational commitment and turnover intention. Finally, employees' perceived organizational support decreased the effect of abusive supervision on social network service addiction. The implications of these findings include the fact that corporate executives need to recognize the appearance of abusive supervision by monitoring the phenomenon of employees' social network service addiction.

Telepresence of Social Network Service Measure

2010 ◽  
Author(s):  
Ohbyung Kwon ◽  
Yixing Wen
Keyword(s):  
Social Network ◽  
Network Service ◽  
Social Network Service

Actual Use of Social Network Service

2010 ◽  
Author(s):  
Ohbyung Kwon ◽  
Yixing Wen
Keyword(s):  
Social Network ◽  
Network Service ◽  
Social Network Service ◽  
Actual Use
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