Course Evaluation and Design Optimization: A Conjoint Analysis-Based Application

1983 ◽  
Vol 13 (2) ◽  
pp. 87-94 ◽  
Author(s):  
Fred S. Zufryden
1981 ◽  
Vol 45 (3) ◽  
pp. 17-37 ◽  
Author(s):  
Paul E. Green ◽  
J. Douglas Carroll ◽  
Stephen M. Goldberg

This paper describes some of the features of POSSE (Product Optimization and Selected Segment Evaluation), a general procedure for optimizing product/service designs in marketing research. The approach uses input data based on conjoint analysis methods. The output of consumer choice simulators is modeled by means of response surface techniques and optimized by different sets of procedures, depending upon the nature of the objective function.


1981 ◽  
Vol 45 (3) ◽  
pp. 17 ◽  
Author(s):  
Paul E. Green ◽  
J. Douglas Carroll ◽  
Stephen M. Goldberg

Author(s):  
Hemanth K. Amarchinta ◽  
Ramana V. Grandhi

Multidisciplinary design optimization has been an active topic of research in the past two decades in developing algorithms for reducing computational cost of re-analysis and also in developing efficient ways of calculating sensitivities. Most of the efforts were aimed at single objective function (attribute). Also very little work is done to include designer’s preferences inside the optimization. In this paper, conjoint analysis, a popular marketing technique to assess consumer preferences is used to involve the preferences of the designer. The optimization is driven by the designer’s preferences and a preferred design is obtained. Here, a novel way of combining tools from marketing and engineering is shown. A cantilever beam, and a composite lightweight torpedo are used as examples to demonstrate the method.


2009 ◽  
Vol 14 (4) ◽  
pp. 297-306 ◽  
Author(s):  
Edith Braun ◽  
Bernhard Leidner

This article contributes to the conceptual and empirical distinction between (the assessment of) appraisals of teaching behavior and (the assessment of) self-reported competence acquirement within academic course evaluation. The Bologna Process, the current higher-education reform in Europe, emphasizes education aimed toward vocationally oriented competences and demands the certification of acquired competences. Currently available evaluation questionnaires measure the students’ satisfaction with a lecturer’s behavior, whereas the “Evaluation in Higher Education: Self-Assessed Competences” (HEsaCom) measures the students’ personal benefit in terms of competences. In a sample of 1403 German students, we administered a scale of satisfaction with teaching behavior and the German version of the HEsaCom at the same time. Using confirmatory factor analysis, the estimated correlations between the various scales of self-rated competences and teaching behavior appraisals were moderate to strong, yet the constructs were shown to be empirically distinct. We conclude that the self-rated gains in competences are distinct from satisfaction with course and instructor. In line with the higher education reform, self-reported gains in competences are an important aspect of academic course evaluation, which should be taken into account in the future and might be able to restructure the view of “quality of higher education.” The English version of the HEsaCom is presented in the Appendix .


2006 ◽  
Author(s):  
Robert D. Pritchard ◽  
Melissa J. Sargent ◽  
Deborah DiazGranados ◽  
Neal W. Schmitt

2009 ◽  
Author(s):  
Everett Dehaven ◽  
Steven J. Hoekstra

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