Optimal Search and Discovery
This paper studies a search problem in which a consumer is initially aware of only a few products. At every point in time, the consumer then decides between searching among alternatives of which he is already aware and discovering more products. I show that the optimal policy for this search and discovery problem is fully characterized by tractable reservation values. Moreover, I prove that a predetermined index fully specifies the purchase decision of a consumer following the optimal search policy. Finally, a comparison highlights differences to classical random and directed search. This paper was accepted by Dmitri Kuksov, marketing.
1995 ◽
Vol 9
(2)
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pp. 159-182
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1987 ◽
Vol 30
(4)
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pp. 399-421
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1986 ◽
Vol 23
(03)
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pp. 708-717
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2019 ◽
Vol 17
(01)
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pp. 2050006
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